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CityLogo

Results
CityLogo is a transnational learning experience on citybranding and -marketing in modern urban politics. It is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in urban management.
  • Governance Governance
  • Economy Economy

City branding or strategic communication is a rising function in modern urban policies and new styles of local governance. Increasingly cities are addressing their positioning –or re-positioning-,  not only at European level but at the global arena. They are seeking a clearer positioning in the new economic landscape that will emerge from the present economic crisis. Often such kinds of processes are addressed without method, or they are merely approached as a matter of labelling, with little empathy with the feeling of local communities. Many of them therefore fall into circumstantial or inconsistent results.

CityLogo is a network on Innovative Place-Brand Management that has been launched as a reaction to the most common gaps in the way cities and regions address branding and marketing. The rationale is that city-branding should be embedded in broader and participatory processes of re-thinking urban identities to be then filtered by urban-driven communication codes, resulting in more powerful brand-toolkits. In addition, more effective formulas for stakeholder involvement and management should be widely promoted. A multi-dimensional task fed by different perspectives and local agents, with a clear strategic scope. In short, a true exercise of integrated urban management.
 

See complete overview
Key dates
Project launch
01 February 2013
Project completed
30 April 2015
Network status
Closed
Latest activities

News

Why CityLogo? - VIDEOS in short

During the final event of CityLogo, the ten CityLogo partners presented in a short video their main outcomes of 2,5 years of CityLogo.

News

Branding cities: interview for EUKN

In March 2015 the European Urban Knowledge Network (EUKN) interviewed Miguel Rivas, our lead expert to understand why and what European cities are...

Article

This is how we profile Oslo!

VisitOSLO solves various problems for visitor-dependent enterprises in Oslo, and one of our tasks is to promote Oslo internationally. Profiling a...
CityLogo Zurich

News

City branding in Zurich: a work in progress

Since 2013 CityLogo has undertaken a fair number of transnational activities to relearn on the subject of city branding, to move forward the state of...
Events
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