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CityLogo: Complete Overview

CityLogo is a transnational learning experience on citybranding and -marketing in modern urban politics. It is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in urban management.
  • Governance Governance
  • Economy Economy

A result oriented project

CITYLOGO is aiming for practical results on the following issues:

  • CITYLOGO will work for a better positioning of the involved cities in the forthcoming post-crisis economic arena, increasing differentiation and visibility at both continental and global levels.
  • CITYLOGO will work at the reinforcement of the communication dimension, as a true integrated function, increasing effectiveness and stronger embedment with real local potentials, within a new style of local governance. In this way  CITYLOGO will shape the emerging figure of the city-brand manager.
  • Other three key issues for CITYOGO will be: i) citizen participation in re-thinking urban identities; ii) stakeholder involvement in co-delivering the strategic communication of cities; iii) articulation with regional strategies concerning place branding and marketing.

  • CITYLOGO will investigate and test new channels and measures for city-communication: digital-based and low public funding-based.

For CITYOGO  key issues will be:

  1. citizen participation in re-thinking urban identities;
  2. stakeholder involvement in co-delivering the strategic communication of cities;
  3. articulation with regional strategies concerning place branding and marketing.
Events
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