The new City Council is very committed to developing a new communication strategy for the city. Even though the City has not had much experience previously in engaging with stakeholders at city-wide scale, they have run remarkable projects on urban regeneration of deprived neighbourhoods under the URBAN program. The great extension of the
City, about 880km2, even though many parts are hardly inhabited, makes the provision of services and involvement of citizens very demanding for the administration, which is
fragmented in 60 districts with local mayors. The use of social media could be a useful way to reach people.