Attractiveness: City´s internationalisation pathway to smart growth
How do cities market themselves as business and innovation ecosystems? URBACT IN FOCUS partners will meet next February 7 – 9 in Grenoble, bringing together inspiring case studies like Magnetic Bordeaux, Greater Zurich Area AG, FrankfurtRheinMain, Porto Tech Hub, Be Basque Talent Network, GIANT innovation campus and more.
Alongside Grenoble-Alpes Métropole, we have co-organised an international meeting on marketing the city as business location, with a central question to discuss about: How to take advantage of the smart specialisation concept to enhance and give more direction when branding and communicating the city as business environment and innovation ecosystem?
4 main work sessions have been arranged:
- Branding and marketing the city: an organisational challenge.
- Private sector mobilisation in investment and talent attraction.
- City internationalisation as a mean for attractiveness.
- Communication channels and actions.
To feed the discussion, a number of inspiring case studies have been gathered: Magnetic Bordeaux strategy, FrankfurtRheinMain GmbH inward investment agency, Porto Tech Hub, Greater Zurich Area AG, Be Basque Talent Network and Grenoble´s GIANT innovation campus.