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Brand

Ralf

Brand

Validated Lead Expert

Generic Skills

B.1. Understanding of integrated and sustainable urban development: 
I am, by formal training, a Human Geographer (Diploma) with a PhD in Community and Regional Planning from the University of Texas at Austin with an MA-equivalent Postgraduate Certificate in Higher Education Teaching. I have worked for seven years as Senior Lecturer in Urban Planning (Queen’s University Belfast) and Sustainable Urbanism (University of Manchester). Through practical experience as freelancer and consultant, before, during and after my academic career, I gained hands-on insights into the operational “logics”, remits and constraints of both private commercial companies and public authorities, in particular city administrations. Since 2013 I am Senior Sustainable Mobility Consultant at Rupprecht Consult where I lead the team “People-focussed mobility solutions”. In my daily work I collaborate with cities across Europe, mainly in large EU innovation actions and research projects, to make their urban mobility system more sustainable, more inclusive and more people-friendly.
B.2. Understanding of exchange and learning processes at transnational level: 
The notion of “learning” in the context of URBAC networks seems somewhat inappropriate because its traditional understanding implies a rather mono-directional conveyance of wisdom from a “sage on the stage” to an uneducated audience. While this is obviously an exaggerated portrayal, it highlights the importance and the specific value of “exchange” with its emphasis on a relationship of peers and the sharing of experience among equals. This represents much more accurately my understanding of what should happen in productive URBACT networks. Exchange in this sense is then also a guarantor of one of the most crucial pedagogical ingredients of personal growth: Individual relevance! Only content that matters for the “receiver” personally tends to become part of someone’s mental and cognitive assets, which in turn is a precondition for the practical application of such knowledge “on the ground.” In my personal approach this notion translates into the facilitation of personal encounters (face-to-face or virtually), moderated discussion fora, site visits, virtual office hours, webinars, job shadowing and other peer formats
B.3. Proficiency in English: 
I have lived, worked, conducted research, taught, given keynote presentations etc. in English speaking countries (USA and UK) for a total of 11 years. As https://scholar.google.co.uk/citations?user=N-4vNWMAAAAJ shows, I authored very many publications in English, including two books.

Expertise for the design and delivery of transnational exchange and learning activities:

C.3.1. Ability to communicate complex concepts to non-English speakers: 
I pride myself of praise I once received for the ability to “switch universes” (from lingo-heavy expert language to jargon-free colloquial communication) and I am keen on cultivating this ability further. In addition, I am always in favour of visual communication techniques wherever possible. This has come in handy in very many situations within EU projects, which typically involve participants, whose mother tongue is not English as majority of participants. I consider myself quite savvy with presentation techniques (incl. PPT animations), I have produced various YouTube videos about my work, partly using PREZI. I also produced touring exhibitions from the results of two large projects. These have the massive advantage of giving readers / viewers as much time as they require to understand the content – besides the obvious advantage of a lot of non-verbal information. Examples: Project video: https://www.youtube.com/watch?v=uV7TM7wuBII URBE touring exhibition: https://www.youtube.com/watch?v=Sd817K25IsE MFS touring exhibition: http://cargocollective.com/wwwmulti-faith-spacesorg https://www.mobility-academy.eu/course/index.php?categoryid=25 https://www.mobility-academy.eu/course/index.php?categoryid=20 Webinar recording: https://www.youtube.com/watch?v=bXaxn50czsg
C.3.2. Ability to draw out, support the verbalization and documentation of knowledge and practice from participants: 
See reports from the following projects, which always relied (to varying degrees) on the experience and knowledge of stakeholders, project participants etc. http://www.transforum-project.eu/resources.html https://www.switchtravel.eu/ https://www.mobility-academy.eu/course/index.php?categoryid=20 http://sintras.eu/site/index.php
C.3.3. Ability to capture learning for participants to take away: 
See reports from the following projects, which always relied (to varying degrees) on the experience and knowledge of stakeholders, project participants etc. www.switchtravel.eu – specific mention in this context deserves the approach of a “Implementation Scenario”, which members of SWITCH’s follower-cities group were encouraged to develop in order to translate and adapt the lessons learned for their own specific context. I deploy a similar in the ongoing http://civitas-sunrise.eu/ project, in which members of the Take-up Cities group are invited to tailor the insights gained during webinars, site-visits etc. to the situation in their specific neighbourhood. Furthermore, the six SUNRISE action cities themselves are in the process of developing a “Sustainable Neighbourhood Mobility Action Plan” with systematic input of citizens and stakeholders. As leader of the related work package, I provide guidance on all related aspects; this includes “Co-implementation Guidelines” (which are to be publicly released in summer 2018) Further examples include the outputs of two further projects: www.transforum-project.eu/resources.html http://sintras.eu/site/index.php
C.3.4. Ability to produce concise reports that incorporate good practices and policy messages: 
SWITCH campaign guide and toolbox (in 5 languages): https://www.switchtravel.eu/ http://www.transforum-project.eu/fileadmin/user_upload/08_resources/08-01_library/TRANSFORuM-RM-Urban-Summary.pdf http://www.transforum-project.eu/transforum/nuggets.html#c2010 http://www.transforum-project.eu/fileadmin/user_upload/08_resources/08-01_library/TRANSFORuM-Recommendations-Summary.pdf http://www.transforum-project.eu/fileadmin/user_upload/08_resources/08-01_library/TRANSFORuM-THE-ESSENCE.pdf MFS touring exhibition: http://cargocollective.com/wwwmulti-faith-spacesorg URBE touring exhibition: https://www.youtube.com/watch?v=Sd817K25IsE https://www.rupprecht-consult.eu/project/bemps.html
Summary Expertise for the design and delivery of transnational exchange and learning activities: 
I have been leading WPs and tasks about exchange in multiple EU projects. For example, I designed and led the stakeholder exchange in SINTRAS and TRANSFORuM and I developed the related WP of VITAL NODES. I also facilitated the international learning and peer exchange activities of SWITCH, I coordinated the set-up of www.mobility-academy.eu and lead the development of the EU-wide eLearning platform on sustainable mobility http://civitas.eu/learning-centre. I also devised the exchange programme among “Take-Up Cities” of http://civitas-sunrise.eu/. The array of participants in such activities varies a lot: From rather homogeneous to very heterogeneous groups (incl. mayors, social care workers and children). These different settings required tailored formats and depending on circumstances I use tele-conferences, World Cafés, focus groups, eCourses, Webinars, role plays, podcasts, short videos, online discussion forums, instant messenger groups, peer grading, pre-event surveys, speed dating exchange, iterative rounds of one-statement-per-participant, silent voting (Mentimeter). I also take care to facilitate such processes through deliberate seating arrangements, conversation ground rules (e.g. Chatham House) and the organization of team-building social events. Helpful for the moderation of any type of discussion is also my official training in “Alternative Dispute Resolution”. The three principles that guide my related work are added value, convenience and fun.

Thematic expertise:

Theme / Policy: 
Sustainable Urban Mobility
D.1. Deep knowledge on the selected theme and related policy challenges, including up to date practice, research, etc.: 
I have a Diplom (~ M.A.) in Human Geography and a Ph.D. in Community and Regional Planning. During my 14 years in academia I was involved in multiple research projects; as Principle Investigator of two UKRC projects (GBP 200+) and as Co-Investigator (incl. budgetary responsibility) of four others (besides various smaller projects). I was also heavily involved in teaching activities of Queen’s University Belfast and Manchester University. Information about these and further related activities are included in the enclosed Europass CV. My role as main- and co-author of many publications can be seen at https://scholar.google.de/citations?user=N-4vNWMAAAAJ&hl=de&oi=ao
D.2. Ability to produce thematic inputs to feed in the learning process of in projects in which you have been involved: 
I am the main author of the SWITCH campaign guide and the corresponding eLearning course on implementation support for mobility behavior change campaigns. See https://www.switchtravel.eu/.
D.3. Ability to produce concise reports that incorporate learning from exchange & learning activities, put forward good practice: 
I am the main author of the SWITCH campaign guide and the corresponding eLearning course. This support material is based on a thorough evaluation of four ICT supported mobility behavior change campaigns. Its main target audience are urban mobility practitioners / city employees. See https://www.switchtravel.eu/.
D.4. Understanding of how to maximize the use of project results for benefits in capitalization, policy design, awarenes: 
Multiple outputs fall into this category. One of them is the series of seven BEMPs (Best Environmental Management Practices) on sustainable mobility for the European Commission’s Joint Research Centre (JRC). I coordinated a team of seven different authors and authored one BEMP myself. They are intended as good practice benchmark and inspiration for all cities across Europe. See https://www.rupprecht-consult.eu/project/bemps.html. The JRC is currently finalizing all BEMPs and is in charge of related dissemination activities. I am leader of my company’s Communications Team. In this role, I am responsible for the recent overhaul of our company website (www.rupprecht-consult.eu) and of our Twitter account @Rupprecht_Tweet.
Summary Thematic expertise: 
As trained Geographer with a Ph.D. in Community and Regional Planning (with a specialization in Science and Technology Studies) and with a long-standing track record in sustainable urban mobility, I am alert to all things at the intersection of transport, space, society, technology and policy. This has led to various related applied research projects – mostly with a focus on concrete implementation – publications, teaching, take-up and dissemination activities. Related EU projects that deserve special mention and where I played a coordinating role are TRANSFORuM (FP7), SWITCH ( STEER), SINTAS (service contract), SUNRISE (H2020).

Informations

Residence location:
Germany
Languages:
German - Mother tongue
Foreign Languages level: 
Foreign languages: 
Email:
r.brand@rupprecht-consult.eu

Area of expertise