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CityLogo is a transnational learning experience on citybranding and -marketing in modern urban politics. It is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in urban management.

City branding or strategic communication is a rising function in modern urban policies and new styles of local governance. Increasingly cities are addressing their positioning –or re-positioning-,  not only at European level but at the global arena. They are seeking a clearer positioning in the new economic landscape that will emerge from the present economic crisis. Often such kinds of processes are addressed without method, or they are merely approached as a matter of labelling, with little empathy with the feeling of local communities. Many of them therefore fall into circumstantial or inconsistent results.

CityLogo is a network on Innovative Place-Brand Management that has been launched as a reaction to the most common gaps in the way cities and regions address branding and marketing. The rationale is that city-branding should be embedded in broader and participatory processes of re-thinking urban identities to be then filtered by urban-driven communication codes, resulting in more powerful brand-toolkits. In addition, more effective formulas for stakeholder involvement and management should be widely promoted. A multi-dimensional task fed by different perspectives and local agents, with a clear strategic scope. In short, a true exercise of integrated urban management.
 

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Timeline

2013
Project launch
2015
Project completed

Integrated action plans

An Integrated Action Plan (IAP) is a policy instrument that is produced by Action Planning networks within a period of 12 - 14 months after the beginning of their activities. The aim of the IAP is to respond in a concrete way to a urban challenge, which is common to all involved cities. Each partner city develops its own IAP, so all plans are unique in terms of local circumstances, territorial coverage and, most of all, the context in which this tool is proposed to be implemented. The creation and validation of this instrument relies in a collective undertaking, designed to strengthen commitment and to increase the prospect of sustainable delivery. In this sense, every partner city must establish a URBACT Local Group (ULG), in order to gather implicated stakeholders to co-create and participate in this process.Thus, the IAP reflect and integrate all ULG members' knowledge and learning from transnational exchange.
  • Utrecht
  • Coimbra
  • Zaragoza
  • Genoa
  • Alba Iulia
  • Warsaw
  • Vilnius
  • Aarhus
  • Oslo
  • Dundee