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Davidson

Scott

Davidson

Ad-Hoc Expert

Generic Skills

B.1. Understanding of integrated and sustainable urban development: 
Scott has worked on behaviour change projects within the sustainability sector for the last 8 years. This followed an MSc in Sustainable Development and MA in Psychology where he was focused on learning how best to create mass scale behaviour change towards more sustainable lifestyles. This remains the focus of his working life and his passion – how do we create that in the most cost effective way? This question has led to his focus on the application of social psychology to sustainability issues, applying behavioural models to behaviour change projects to create the greatest impact possible. Driven by this motivation, Scott has worked in senior positions within two leading UK sustainability charities across 6 years and one sustainable lifestyles social enterprise. He currently leads on behaviour change projects for local authorities within a sustainable transport consultancy. Roles have covered research and evaluation, product development, business development and project management, always in relation to behaviour change projects. Scott has a proven knowledge of sustainable urban development across various development themes (energy/waste/water/ transport) within the sustainability sector.
B1. Assessment: 
1: The applicant has 3 years' experience in the NGO sector working on issues related to sustainable urban transport. In particular, he has experience in the development and promotion of solutions related to sustainable mobility, as well as doing relevant research. Though he has not worked on large-scale urban transport projects, he has good knowledge of grass-roots initiatives and community-led solutions. This information comes from the CV, not from the response in the application form, which is not informative.
B.2. Understanding of exchange and learning processes at transnational level: 
As well as UK work, Scott is currently involved in two European projects, all of which include 4-6 European City project partners, and have a heavy focus on cross partner collaboration, knowledge exchange and sharing and learning. He leads a research and evaluation work package for MobiWallet (a FP7 project), coordinating evaluation and monitoring across each of the 4 pilots in Italy, Spain, Serbia and England. He organizes regular knowledge sharing and learning focused catch ups, workshops, collaborative documents, and standardized approaches as part of this work. He is project director for a Cycling Feasibility study within the Climate - Knowledge and Innovation Community as part of the Public Procurement in Action framework. The study involves examining the feasibility of future cycling technology against 5 European City partners needs (Birmingham, Budapest, Castellon, Valencia, Wroclaw). The outcome of the project will be a knowledge exchange and shared learning of how future cycling technology will affect the procurement activities of each of the European partners, and how they can collaborate to more efficiently procure the technology required in the future.
B2. Assessment: 
1: The applicant has been involved in the organisation of exchange and learning activities as part of two transnational projects. The applicant does not provide a clear description of his role in the design and delivery of exchange and learning activities.
B.3. Proficiency in English: 
As a UK national, Scott’s mother tongue is English. He is a versatile presenter and established author of academic papers, book chapters on behaviour change and research studies.
B3. Assessment: 
1: The applicant is a native speaker.

Expertise for the design and delivery of transnational exchange and learning activities:

C.3.1. Ability to communicate complex concepts to non-English speakers: 
Scott has run workshops in London, Pisa and Prague for international audiences as part of European projects. His wider European project experience involves communicating complex research methods, project plans, data analysis methods, and research outcomes to project partners in a way which can feed into technical development and project implementation. This covers the presentation of, sharing of and capturing of complex knowledge through research to inform both the project development and reporting back to EC funders. Scott uses presentations, with you tube links, web links and can use PREZI to communicate this information. He uses flip charts, group exercises, role playing, excel spread sheets, balanced score cards, surveys (using survey monkey), doodle polls and cloud based shared folders to facilitate the sharing of knowledge and knowledge capture. He also delivered a 2 day workshop for 18-25 year old British Council members from across 20 European countries training on project management, project delivery and behaviour change project design. As part of this Scott presented on complex psychological theory and the application of theory to project design, along with training on leadership, team working and working with different people.
C3.1 Assessment: 
1: The applicant provides relevant examples demonstrating that he is able to define a good communication approach.
C.3.2. Ability to draw out, support the verbalization and documentation of knowledge and practice from participants: 
During 3 years coordinating over 50 workplace engagement projects across the UK at Sustrans, Scott used a variety of standard techniques during multiple workshops with project leads. A key aim of these workshops was to knowledge share. Workshops included the use of flipcharts, dot-voting, “speed-date” sessions, group development of materials and themed round tables. Feedback and input from these sessions would be gathered into meeting minutes, presentations, evidence summaries, and internal guidance documents. As part of these Scott also standardized terminology, and created and updated an overarching framework evaluation and monitoring plan that helped structure partners input and knowledge. Scott ensures that workshops aim to involve all project leads and so uses different communication styles with some verbal tasks, some written, some presentation so ensuring all delegates have time slots and the opportunity to contribute. Scott has used similar techniques in running international workshops in Prague with British Council Youth. This year Scott will author two European project “best practice reports” (MobiWallet, and the Cycling Technology Feasibility study) that will draw out the verbalisation and documentation of knowledge and best practice learned from project partners during the delivery of the projects. This will involve one to one interviews and focus groups with suppliers, transport operators, and local authorities, surveys and one project partner convention.
C3.2 Assessment: 
1: The applicant provides examples demonstrating his ability to draw out and support the verbalization and documentation of knowledge and practice from participants by using a variety of techniques and tools.
C.3.3. Ability to capture learning for participants to take away: 
Scott knows that having written materials to take away from a workshop or meeting is important for immediate reinforcement of learning. All Sustrans workshops have involved collecting feedback on Excel spread-sheets, updating project plans together, taking notes from group sessions and capturing group feedback on flip charts. In each case Scott has over seen the gathering of all useful feedback from these sessions and the documenting of these in meeting reports, internal guidance documents, presentations, evidence summaries and evaluation framework plans. These meeting reports and guidance documents, along with attached presentations from the meeting and any relevant updated documents or project plans were then circulated to all project leads within 10 working days of the meeting. Through the cycling technology foresight study, Scott has over-seen the collation of one to one interview feedback into an over-arching report that summarises local authorities, suppliers, and technology expert feedback, drawing out common themes and areas for potential collaboration in procurement. This report was distributed to all project partners as a first draft for comments. Comments are then incorporated, edits made and a final draft will be disseminated to all participants as learning for the participants to take away. A final presentation will be made to project partners which presents the report’s findings in a more visual and interactive way to support the learning.
C3.3 Assessment: 
1: The applicant provides examples demonstrating his ability to capture learning for participants to take away by summarizing key points and useful feedback to distribute among stakeholders.
C.3.4. Ability to produce concise reports that incorporate good practices and policy messages: 
Scott oversees the preparation of the best practices report as an output of the MobiWallet project. This involves gathering the evaluation and learning from the 4 partners across the length of the 3 year project. The evaluation underlying this report consists of 4 major components. Baseline monitoring creates a comprehensive view of the situation before the implementation of MobiWallet technology. Bi-monthly balanced scorecards through the duration outline progress of numbers engaged and KPI’s throughout the project. Process and policy evaluation specifically aims to gather learning gained through the development of the technology by partners, and the use of the technology by transport operators. Impact evaluation assesses the impact of the technology on 5 clearly outlined objectives including for example journey time and customer satisfaction. The best practices report combines the outputs from each of these 4 pieces of evaluation, across the 3 years of the project, across 4 project partners and conveys best practice in developing interoperable fare management systems. Scott also oversees a report which recommends best practice in collaborative public procurement of cycling technology as part of the Cycling Technology feasibility study currently underway within Scott’s team. This similarly combines learning from multiple one to one interviews with local authorities, suppliers, and technology experts from across Europe and is delivered to 5 European city project partners.
C3.4 Assessment: 
1: The applicant provides two examples demonstrating his ability to produce concise reports that incorporate good practices and policy messages. Both of the reports summarize best practices with material gathered from evaluation and learning activities.
Assessment: 
The applicant is rejected for C, due to C1, where he received 1 out of 3 points (failing on C1.1 and C1.3). The applicant covers the minimum score for C2 and C3, where he receives 2 out of 4 points and 4 out of 4 points respectively. No significant inconsistencies were identified between the application and the CV. As an expert in behaviour change, Scott has facilitated pan-European workshops on behalf of the British Council involving around 40 delegates from 20 European countries. Within this he’s organised 2-3 day residential workshops focused on project management, project delivery, winning funding, and behaviour change project design for Europe’s leading young sustainability focused entrepreneurs. As an experienced research manager, he also coordinates the evaluation work package of the EC funded project MobiWallet project including partners from Serbia, Italy, Spain and the UK. As part of this work Scott organises and delivers knowledge sharing workshops for all partners, focused on informing project delivery, technology development and reporting to the EC through helping partners evaluate their projects in a consistent and well informed manner. These activities include producing and sharing best practice guides, organising and facilitating regular teleconference and videoconference knowledge exchanges and multi-day workshops. Scott also oversees feasibility studies such as a Cycling Technology feasibility study to guide public procurement best practice in cycling related technology across 5 European cities. These studies consist of combining learning from multiple local authorities, suppliers and technology experts across Europe and presenting common themes and best practice learning across project partners.

Thematic expertise:

Theme / Policy: 
Sustainable Urban Mobility
D.1. Deep knowledge on the selected theme and related policy challenges, including up to date practice, research, etc.: 
Scott combines an MA Psychology with an MSc in Sustainable Development to design behaviour change and sustainability related research projects. Scott has helped design behaviour change projects such as Global Action Plan’s UNEP recognized Environment Champions, EcoTeams, and interactive displays; EcoConcierge “Cosy Home Concierge” and “Efficient Energy Concierge”; Sustrans’ employee engagement projects and “Challenge” gamification platform. He is currently developing new projects for TTR in the field of Air Quality, Active Travel, and Access to Employment behaviour change and research projects. Along with this practical application Scott has contributed to scientific publications on intergroup discrimination and self-esteem, and to behaviour change research into Sustainable Lifestyles as part of the RESOLVE group at the University of Surrey. Scott has written two chapters in separate sustainable behaviour change books on how to design effective behaviour change programmes. For example: Davidson, S. (2011). Upscaling Social Behaviour Change Programmes: The Case of EcoTeams. Published In: Whitmarsh, L., O’Neill, S., and Lorenzoni, I. (Eds.) (2011). Engaging the Public with Climate Change. London, Earthscan. Davidson, S. (2011). Global Action Plan’s EcoTeams programme. Published in Peters, M., Fudge, S., and Jackson, T. (2011). Low Carbon Communities: Imaginative Approaches to Combating Climate Change Locally. Cheltenham, UK, Edward Elgar.
D1 Assessment: 
1: The applicant combines an educational background in sustainable development with 3 years' practical experience in the NGO sector working on sustainable urban mobility issues. The research done by the applicant and included in his response does not relate to sustainable urban mobility, but to a broader notion of sustainable development, particularly in the field of consumer choice.
D.2. Ability to produce thematic inputs to feed in the learning process of in projects in which you have been involved: 
Scott has prepared training for staff as part of projects at Global Action Plan, Sustrans and TTR. As one example, Scott prepared training on delivering travel plans to small and medium enterprises as part of a £1.2M ERDF funded project. As part of this Scott coordinated the development of all project delivery materials including plan reporting templates, audit templates, staff surveys and monitoring and evaluation forms. These were coordinated with staff dispersed across a wide geographical area through group skype sessions working on shared google documents together with a core group of development staff. Following this a one day workshop was held to outline and train all delivery staff on both the business engagement and then travel plan delivery aspects of the project. This training was split into 5 key themes: Business Engagement, Staff Engagement, Auditing, Travel Plan development, Monitoring and follow up support. Each section used visual, written and verbal training aids along with group work and discussion to ensure everyone’s learning styles were catered for.
D2 Assessment: 
1: The applicant provides examples of thematic inputs which he used to feed in the learning process in projects. It does not become clear, however, what was the role of the applicant in their production.
D.3. Ability to produce concise reports that incorporate learning from exchange & learning activities, put forward good practice: 
We recently produced best practice report on survey administration to support our European partners in maximising response rates to their surveys. This included advice on invitation email wording, follow up phone-calls, incentives, and ideal timings on send out along with statistics on the effect of each improvement in response rates through changing the method of survey administration. Scott’s role was to manage the production of the best practice guide, recommending good sources of survey design advice, reviewing and recommending changes to the first draft, signing of the final draft and advising on the supporting email for the best practice guide so it was appropriately pitched to European partners. Scott manages a team of consultants, senior consultants and principal consultants and so typically delegates tasks to the team with a reviewing and guidance role for most tasks. We also recently updated our Framework Evaluation and Monitoring Plan (FEMP) for the EC Funded MobiWallet project based on learning from a 2 day evaluation workshop in Pisa, Italy with all European partners present. Scott’s role was in organising and running the evaluation workshop in Pisa, coordinating presentations and progress updates from all project partners, before chairing a structured feedback session on the Framework Monitoring and Evaluation Plan, collating feedback and making changes, before sharing with the group.
D3 Assessment: 
0: Provided less than two examples that demonstrate the ability to produce concise reports that incorporate learning from exchange and learning activities, put forward good practice and policy messages targeting city practitioners and urban policy-makers (for participants as well as for an external audience). The applicant had only a supporting role in the production of the FEMP, according to the information in the response.
D.4. Understanding of how to maximize the use of project results for benefits in capitalization, policy design, awarenes: 
Scott was originally recruited at Sustrans to effectively create and grow the workplace engagement Smarter Choices area. The resulting 3 year plan he developed focused initially on conducting market research to understand key potential funders and their targets, followed by project design and a monitoring and evaluation plan that ensured Sustrans would be able to report against these targets. As projects met and succeeded on these targets, Scott led the development of case studies, project descriptions, social media campaigns and direct business development activity that capitalised on the results and led to rapid growth in the programme (from 3 to over 50 projects in 3 years). Overall programme results were then presented at key Smarter Choices conferences, and converted to trade press articles highlighting the cost effectiveness of this approach in creating robustly measured behaviour change. As such Smarter Choices policies in local authorities across the UK have adjusted as a result of this success and over 80% of local authorities are aware of the methods Sustrans created. Scott is also currently project director on another EU funded feasibility study into cycling technology for the future through the C-KIC networks as part of the PPIA funding stream. The purpose of this research and report is to influence the 5 European city partners procurement policy through awareness of cycling technology likely to be coming online and commercially viable over the next 15 year period. Under Scott’s direction, the results of this project will be disseminated across a minimum of 5 UK and European cycling and sustainable transport focused conferences over the next 18 months, and should if successful affect procurement policies in at least each of the 5 partner cities.
D4 Assessment: 
1: The applicant provides a valid example of how he capitalized on the results of a 3 year development plan indicating that he has a good understanding of how to maximize the use of project results.
Summary Thematic expertise: 
Scott has over 8 years’ experience working within the behaviour change field relating to sustainability. He started with an MA in Psychology from the University of Glasgow in 2006, before completing an MSc in Sustainable Development in the University of Surrey in 2008. During this time Scott contributed to publications on intergroup discrimination and self-esteem, and later contributed to behaviour change research into Sustainable Lifestyles as part of the RESOLVE group at the University of Surrey. Scott has written two chapters in separate sustainable behaviour change books on how to design effective behaviour change programmes, and has a particular interest in values, attitudes and lifestyles relating to sustainability. Scott has used this social psychological, research design and behaviour change knowledge to support a variety of behaviour change focused sustainability charities since 2008 including Global Action Plan, EcoConcierge, Sustrans and now leads Transport & Travel Research’s “smarter choices” behaviour change work. Scott stays up to date with the latest social psychological research and sustainability related behaviour change research as part of his role, and applies this knowledge to actual practical behaviour change and research projects.
Assessment: 
The applicant is validated for D "Sustainable Urban Mobility" with a score of 3 out of 4. Although the applicant only has 3 years' professional experience, he has acquired valuable insight into the issues of sustainable urban transport and the NGO sector. No significant inconsistencies were identified between the application and the CV.

Informations

Residence location:
United Kingdom
Languages:
English - Mother tongue
Email:
Scott.Davidson@ttr-ltd.com

Area of expertise