The SURE target area is a distinctive neighbourhood located approximate two kilometres from the city centre. It was traditionally home to two different communities. One was a close nit community of Greek Cypriot trades people and workers who lived in relatively poor conditions. The other was a Turkish Cypriot community who was one of two Turkish Cypriot neighbourhoods in Larnaca where they lived largely isolated from the majority population of Larnaca. The unsettled state of the communities living in St Johns, together with the low status of the area, may have been the reason why neither residents or government tried to improve the area. Much of the building stock dates back to the late 19th and early 20th century, is single storey and in poor condition. Many of these buildings have very basic amenities and people can either not afford to carry out the necessary improvements or feel that the current condition and status of the area does not reflect their aspirations. Another reason for the lack of investment in local property is related to the conservation area status of St Johns. A further challenge is the perception that St Johns remains an area that has little to offer to its residents and visitors alike. The dominant image local residents seem to have of themselves is that of a community which is not united and does share the same values.
A number of developments have been under consideration for some time for example creating a street market or a local museum and the LSG, which has the support from the elected Mayor and local politicians, has resolved to integrate such ideas into a coherent plan. The inclusion of a wide range of residents from both communities in the development process for the LAP is also an agreed priority.