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Pop-up shops are a widely used instrument for economic revitalisation in cities of all sizes. Trying the pop-up method in a small town struggling with 30 years of continuous decline was a daring, yet visionary attempt to tackle the problems arising from steadily growing numbers of empty retail premises in the town centre. In this note I am sharing some of the key lessons I have learned from developing and implementing the pop-up programme in Altena. If you want to get more detail on the pop-up shop practice we are transferring from Altena, in particular images, use this link to see the slide deck I used for the ‘deep dive’ workshop on pop-up which the ReGrow City network ran in Melgaco in March this year.