The target area is defined by the pedestrianised Rue des Wallons which runs for about 600 metres through the central area of LNN between the railway station and the Place des Sciences. In its hay day the Rue des Wallons was the main thoroughfare of the town centre. Visitors in particular were drawn through the Rue des Wallons because of the location of car parks around the periphery of the town centre. This was a bustling area of LNN all year round, but particularly during the summer months with regular events and fairs drawing visitors in large numbers to the squares and shops along the Rue des Wallons.
The physical fabric of the Rue des Wallons shows evidence of heavy use over several decades. Buildings and pavements require repair or maintenance and public spaces show signs associated with a lack of investment. Although most retail units are let, they serve the less lucrative end of the market. There is a high turnover of retailers and a subsequent reluctance by them to invest in public amenities to make the area more attractive.
There is a clear consensus amongst members of the LSG that the LAP needs to be used to generate a strategic direction capable of galvanising the diverging interests into a joint action plan.One of the main challenges is the current lack of vision about the future function of the target area for LLN.