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How cities can engage corporates in urban regeneration projects, boosting and channeling their CSR towards effective collective actions

Topics

  1. CSR
  2. Urban regeneration

Main policy issue to be addressed in relation to the selected topics

The business sector is a thriving force in any city and contribute significantly to its success. But often companies take their investment and CSR decisions without connecting with City’s urban regeneration strategies, aimed at improving disadvantaged neighborhoods. The policy challenge is therefore to improve vision, civic engagement, knowledge sharing and, in the end, common action towards areas where companies are based or on key urban challenges: social inclusion, education, health, innovation, culture, public space, greening, etc. Joining forces would be reciprocally beneficial. Companies seek locations that are pleasant, mixed, lively and safe, and boost a high quality of life and environment, where workers are happy to work and live. Through their CSR, they pay greater attention to social and environmental concerns. Municipalities play a leading role in urban improvement, have a complete overview of needy areas and ongoing issues, plus the actual power to influence decisions and actions in many fields. The project is aimed at exploring how business and municipalities can better work together. The mechanisms include potentially a variety of independent actions by companies - often together with ONGs – calls, campaigns, collective actions, fundraising, sponsoring, awards, public-private partnerships, volunteering, etc. These instruments need to be co-designed, co-developed, well targeted and promoted in a coherent action planning approach

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As Project Partner

Useful Information

The City of Milan is an Italian local public authority responsible for delivering a large number of services across the city (education, social services, economic development). Second largest city in Italy (1.400.000 inhabitants in its Municipality, 180 sqKm), Milan is also the administrative and business centre in the largest Italian metropolitan area, with a population of about 5.000.000 people, and the main city of Lombardy, Italian more populated and rich region. Given the importance of its business sector and the massive presence of enterprise in its territory, Milan city administration is called at working closer to companies on common urban challenges and improvement.
In this framework, Milan is looking for cities that are interested and willing to work together on this issue involving their local entrepreneurial fabric

Last modified:

10 April 2019
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Candidate ID

Institution: 
City of Milan
City: 
Milan
Country: 
Italy
Type of region: 
More developed