• BioCanteens#2

    Summary

    About

    LEAD PARTNER : Mouans-Sartoux - France
    • Liège - Belgium
    • Gava - Spain
    • Wroclaw - Poland

    Timeline

    • Kick-off meeting
    • A Table ! Mouans-Sartoux Food Forum

    What's new

    News & Events

    BioCanteens#2 Transfer Network is about ensuring the distribution of sustainable school meals in participating cities as a key lever towards the development of an integrated local agri-food approach, protecting both citizens’ health and the environment. The project aims to transfer Mouans- Sartoux’s Good Practice in the field of collective school catering, to other highly committed cities across Europe.

    Education - Food - Environment - Local Economy - Governance
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    16388
  • Rewarding re-use and recycling

    Hungary
    Zugló

    Bringing together citizens and businesses for a more environmentally friendly society

    Fejer Mate
    Project Coordinator
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    125 000

    Solutions offered by the good practice

    Zugló, one of Budapest’s 23 districts, has a reputation for clean, safe streets and good transportation. Attracting a diverse mix of residents, the area is seeing considerable development, including new housing for young families. But this increasing population density means growing levels of waste to deal with.

     

    The district’s waste is managed by a company (FKF) publicly owned by the City of Budapest. Before Tropa Verde, FKF already ran two modern Re-use and Educational Centres, where people could drop off useful old objects and which were frequently visited by school groups.

     

    However, still about half of all collected waste went to a huge landfill site, and another sizeable proportion was incinerated. Only about 10 percent of municipal waste was collected separately by households and recycled by various companies. Tropa Verde was a chance for Zugló to take a fresh approach to encouraging citizens to recycle more.

     

    First, a survey of citizens’ attitudes, habits, motivations and needs gave Zugló a basis to plan their new recycling reward scheme, adapting Santiago De Compostela’s platform to their own context. Next, they developed a clear online map enabling residents to find the right recycling facility for a range of waste items.

     

    With support from the web company who developed Santiago De Compostela’s original ‘Tropaverde’ platform, Zugló launched its own local platform, accessible via the now international tropaverde.org. Just like Santiago De Compostela’s, this links in to an awards, or hulladék.pont, system, involving a whole network of local partners.

     

    At designated ‘green points’, citizens can get a coupon with a code in exchange for the recyclable or reusable items they drop off. There are also rewards for composting. Points can then be redeemed on Zugló’s Tropa Verde platform – and spent in shops and organisations who have agreed to sponsor the programme.

    Sustainable and integrated urban approach

    The rewards system is an important way of engaging with both businesses and citizens about the environment. To further promote the initiative, the Municipality of Zugló launched a campaign to promote recycling jointly with FKF. And there have been environmental education events in festivals, children’s camps and schools. Other efforts have included a competition to collect batteries and used electronic devices, and a partnership with the Jane Goodall Foundation to collect used mobile phones.

     

    As the project supports a much wider environmental management strategy, Zugló has benefited from strong political involvement, with the Deputy Mayor a key advocate for the activities throughout.

    Participatory approach

    The URBACT Local Group was particularly active in awareness-raising, thanks to their diverse members from cultural and sports institutions, the city’s philharmonic orchestra – and even Budapest’s Zoo, which is in Zugló. The Tropa Verde project was presented at the Budapest Gastro Festival, where the interested could not only get information about the project, but also get involved in the program by disposing glass waste. Prior to the Covid pandemic, in 2020, experts from the municipality and project partners visited the children's day camps in Zugló several times to raise awareness about conscious waste disposal, recycling and project goals as part of awareness-raising events. Following the pandemic period the municipality, together with a number of local NGOs, launched an online series of programs where participants could learn the tricks of composting in urban and apartment environment through entertaining, playful sessions, or even build an insect hotel. They got to know how to replace disposable packaging with durable solutions in the kitchen, bathroom, learned about clothing repair and recycling practices, and also about the impact of our meals and purchased foods on our environment.

     

    It has to be underlined that Zugló’s implementation of the project, that started very successfully, has been strongly affected by the Covid-19 pandemic in 2020 and early 2021, as it interfered with all their plans, and forced to cancel promotional events and gather more sponsors.

     

    Zugló planned to bring the program to local and residential events and festivals, while persuading companies of joining the project. They updated the flyers and created a banner to put on the entrance of joining companies to show that they are part of our program.

     

    As part of long-term planning, Zugló created a communication plan, and launched the GP by using a mix of offline and online tools.

     

    Towards the future, as a change, Zugló plans to most be present in more events and to include more companies, to guarantee the success and sustainability of the solution.

     

    For such purpose, a database for those companies that could potentially be involved was created, and Zugló intended to contact them during the lockdown.

     

    To summarize, Zugló has struggled to get sponsors to join the project and even those who joined had to close for business before even starting to accept coupons.

    What difference has it made

    At the start of the program, 6 waste disposal sites participated in the program, which we later wanted to supplement with a minimum of 10 pharmacies and 2 donation shops, but this plan unfortunately failed due to the pandemic situation.

     

    In 2020, we reached about 200 elementary school students at our attitude-forming events. In the spring of 2021, we ran various awareness-raising campaigns and reached more than 6,000 people on the municipality's Internet channels.

     

    Within the framework of the campaign, we promoted the 2 waste disposal sites included in the program for 2 weeks with the participation of FKF, where we drew 6 horticultural vouchers among the participants.

     

    In an online lecture for local residents, a specialist from FKF gave a lecture on the ways of waste management in the capital with the participation of 30 interested people. In May, we held attitude-forming online programs with the participation of 5 civil organizations, 9 times, with the participation with a total of about 200 people. In cooperation with FKF, we held attitude-forming sessions in 9 kindergartens with the participation of about 1,000 children. The map containing the waste disposal sites created under the project has so far been used by almost 3,000 people.

    Transferring the practice

    Meetings with partner cities – including an event in Budapest in June 2018 – were great opportunities to exchange experiences and learn from each other, which enabled Zugló to identify similar problems in waste management and learn new skills to tackle them.

     

    The aim is now to get more residents involved post-COVID and hopefully to roll out the programme across all districts of Budapest.

     

    The hope is that each area of the city will set up its own URBACT-style local group, involving local sponsors across the city to promote the circular economy.

    Is a transfer practice
    0
    Ref nid
    16260
  • Tropa Verde, rewarding recycling!

    Spain
    Santiago De Compostela

    Boosting environmental responsibility through gaming and rewarding

    Milagros Castro Sánchez
    Environment counselor
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    97 260

    Summary

    Tropa Verde is a multimedia platform set up by Santiago de Compostela (ES) to encourage environmentally responsible behaviour. Using a game-based web platform, citizens can win recycling vouchers and exchange them for rewards from the City Council and local retailers.
    The project started after a 2015 survey showed that many inhabitants were reluctant to recycle due to habit and a lack of information. In under two years, recycling had soared: more than 115 local sponsors had delivered 800 rewards, from hotel accommodations to beauty treatments. Citizens received these gifts or discounts in exchange for 16,000 "recycling actions" in social and civic centres and green points.
    There were also workshops, street actions and other promotional activities. School campaigns have collected thousands of litres of used cooking oil and 3,299 electric appliances. Today, Tropa Verde is active in at least six cities.

    The solutions offered by the good practice

    Tropa Verde is a multimedia platform that aims at promoting recycling and environmental responsibility among the citizens by rewarding good environmental practices; increasing recycling rates; promoting the environmental awareness of the citizenship applying gaming and rewarding techniques. It uses a game-based web platform at where citizens can exchange recycling points for rewards from the City Council and local retailers. The website connects the elements necessary to achieve the objective: the places where citizens can dispose of waste and where they will be rewarded if they do so (green points, civic and social centres, recovery points, etc.), and local businesses that collaborate by providing gifts or discounts, such as retailers, restaurants, outdoor activities and shops. For successful implementation, all players are required. Tropa Verde is led by Santiago de Compostela, developed by local technology company Teimas Desenvolvemento, and now adopted by more than six cities.

    Building on the sustainable and integrated approach

    Tropa Verde directly aims at encouraging and increasing re-using and recycling, bringing up significant savings for the cities and contributing to efficiency in the use of the resources and to the improvement of environmental quality, fully in line with the objectives of the EU2020 Strategy and its Resource Efficiency Flagship Initiative. Its benefits are clear for the municipalities and other stakeholders: • It encourages re-use and recycling, facilitates efficient waste collection, and reduces waste disposed, which brings savings for the councils. • It facilitates compliance with the Waste Framework Directive and Circular Economy related Directives, allowing increasing rates of reduction, reuse and recycling of waste. • It facilitates recycling, increasing the number of collection points for some waste products that are especially difficult to collect, such as used cooking oil or electrical and electronic equipment. • It reduces the environmental impact and the costs associated with waste management. • It has a positive impact on the citizen behavior, as it offers direct rewards to environmental responsible actions. • From a political perspective, thanks to its innovative and participatory approach, it offers a great potential of visibility of the environmental efforts carried out by the municipalities

    Based on a participatory approach

    There is a strong involvement of local stakeholders in the development and implementation of the practice in Tropa Verde. The collaborating entities in this project are: Santiago's City Council; civic and local social centres; Urbaser, the municipal solid waste (MSW) management company; and Teimas Desenvolvemento, in charge of the technological side of the project as well as the promotion and the marketing plan. Local sponsors include retailers, restaurants, shops and other businesses; and the citizens of Santiago de Compostela. Schools participate in environmental education campaigns.

    What difference has it made?

    Tropa Verde has been implemented in this city since 2015 with great success: 4065 users in 5 years, with 29 recycling points located throughout the city and issuing vouchers; over; 150 sponsors; 2,302 rewards offered; more than €15,000 in prizes and rewards; over 15,168 vouchers given; close to 2000 Facebook followers; more than 820 Twitter followers; and over 1500 rewards delivered. There have been several workshops for children: Recycle, Reutilise and Play with Tropa Verde to commemorate the European Environment Week and two school campaigns "Recycling at school is rewarded". The campaign consists of the collection of used cooking oil and electrical and electronic appliances involving 20 different educational centres, with a total of 2,416 students. In the school campaigns, a total of 2,356 litres of used cooking oil and 3,299 electrical and electronic appliances were collected. From the beginning of the initiative, the involvement of citizens towards recycling has been highly increased, with a higher volume of visitors at the waste collection points. Tropa Verde's initiative has improved environmental quality and, consequently, the citizens’ quality of life, while at the same time promoting the local economy.

    Transferring the practice

    Santiago de Compostela led the Tropa Verde Network over 2.5 years, transferring its practices to 5 other cities: Guimarães (Portugal), Dimos Pavlou Mela (Greece), Urban Community Nice Côte d'Azur (France), Opole Agglomeration (Poland) and Zugló (Hungary). You can, in particular, check Zugló ‘s Good practice here. The approach was based on 2 stages: the Core transfer learning stage (Understanding and adapting), the mature stage – Reuse (testing), covering the stages followed by Santiago for its own process.

    Is a transfer practice
    0
    Ref nid
    9458