Tropa Verde is a Transfer network to encourage environmentally responsible behaviour that empowers citizens to reuse and recycle. Combining web platform and low cost campaigns, it is considered as a "civic movement fully committed to sustainability and circular economy". Citizens get vouchers and exchange them for rewards from the City Council and local retailers. It connects places where disposing waste (green points, civic and social centres, etc.) with local businesses providing gifts or discounts.
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Yvan Corbat, URBACT Lead Expert, says rewarding good behaviour still works! Case in point, in Santiago de Compostela (ES) local citizens are rewarded...