Viareggio, Italy | Charming life within a competitive local productive system
The economy of Viareggio [63.000 inhabitants, in the Tuscany sea-shore, the second town in the province of Lucca] is based on tourism, craft, industrial activity, fishing and floriculture. Concerning the industry Viareggio is home of a World leading cluster in shipbuilding. Viareggio is also well known for its Carnival. The local plan pursues sustainable development through the conservation, protection and enrichment of local resources by establishing the conditions for giving quality settlements, and to achieve environmental regeneration of the city. Moreover the plan promotes local actions to improve the protection of cultural heritage, and processing and recovery of existing buildings.
The city expects to share knowledge, experiences and innovative approaches with other partners in what concerns sustainability, urban regeneration, cultural heritage and creativity. Viareggio will contribute to the network through its experience on: cluster development for revitalizing mature industries; integrated urban development strategies; citizen participation; and creative events.