Webinar "Culture, Gastronomy and Territorial Food Brands"
Territorial food brands can be an effective instrument to support local quality production based on multiple collaborations, promote socio-economic development by connecting rural and urban areas, stimulate positioning among potentials consumers and facilitate innovation by creating new products and experiences.
In 2021, Slovenia and Coimbra Region celebrate their recognition as European Regions of Gastronomy by the IGCAT.
Culture identity and territorial food brands, food policies, short food supply chains, governance, or environmental resources protection are among other core topics of the FOOD CORRIDORS network.
This webinar aims to think about how programmes such as the European Region of Gastronomy and other initiatives contribute to create and promote territorial food brands.
11:00 - 11:05 Opening
11:05 - 11:15 URBACT Welcome
Adele Bucella, Head of Unit - Projects and Programming URBACT
11:15 - 11:25 Territorial branding strategy, the case of Alba Iulia
Tudor Drambarean, representative of Alba Iulia Municiaplity
11:25 - 11:30 Food Corridors and European Regions of Gastronomy, a compelling pairing
Antonio Zafra, FOOD CORRIDORS Lead Expert
11:30 - 11:45 World Regions of Gastronomy
Diane Dood, President of IGCAT
11:45 - 11:50 Short break
11:50 - 12:05 Coimbra Region, European Region of Gastronomy.
Paula Silvestre, CIM Região de Coimbra
12:05 - 12:15 Perspectives on Sustainability: Gastronomy tourism in Slovenia
Barbara Zmrzlikar, Head of Department of Research, Development, Innovation and EU Projects – Slovenian Tourist Board
12:15 - 12:20 Gorenjska region, Slovenia and it local food value chains
Helena Cvenkel, director for research and development, BSC Kranj Regional development agency of Gorenjska
12:20 - 12:25 Taste the Coimbra Region & Slovenia flavor game
12:25 - 12:30 Wrap up
Attendance is free, but subject to prior registration.
Registration link: http://bit.ly/webinar_registration_cgtf