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Webinar "Culture, Gastronomy and Territorial Food Brands"

14 May 2021
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Territorial food brands can be an effective instrument to support local quality production based on multiple collaborations, promote socio-economic development by connecting rural and urban areas, stimulate positioning among potentials consumers and facilitate innovation by creating new products and experiences.

In 2021, Slovenia and Coimbra Region celebrate their recognition as European Regions of Gastronomy by the IGCAT.

Culture identity and territorial food brands, food policies, short food supply chains, governance, or environmental resources protection are among other core topics of the FOOD CORRIDORS network.

This webinar aims to think about how programmes such as the European Region of Gastronomy and other initiatives contribute to create and promote territorial food brands.

Programme:

11:00 - 11:05  Opening         

11:05 - 11:15  URBACT Welcome  

Adele Bucella, Head of Unit - Projects and Programming URBACT

11:15 - 11:25  Territorial branding strategy, the case of Alba Iulia 

Tudor Drambarean, representative of Alba Iulia Municiaplity

11:25 - 11:30  Food Corridors and European Regions of Gastronomy, a compelling pairing      

Antonio Zafra, FOOD CORRIDORS Lead Expert

11:30 - 11:45  World Regions of Gastronomy         

Diane Dood, President of IGCAT

11:45 - 11:50 Short break    

11:50 - 12:05  Coimbra Region, European Region of Gastronomy.        

Jorge Brito, Intermunicipal Executive Secretary of CIM Região de Coimbra

12:05 - 12:15  Perspectives on Sustainability: Gastronomy tourism in Slovenia

Barbara Zmrzlikar, Head of Department of Research, Development, Innovation and EU Projects – Slovenian Tourist Board

12:15 - 12:20  Gorenjska region, Slovenia and it local food value chains  

Helena Cvenkel, director for research and development, BSC Kranj Regional development agency of Gorenjska

12:20 - 12:25  Taste the Coimbra Region & Slovenia flavor game

12:25 - 12:30 Wrap up         

 

Attendance is free, but subject to prior registration.

Registration link: http://bit.ly/webinar_registration_cgtf