In 2025, cities involved in URBACT networks expressed their interest in storytelling, and how this can help them drive change at local level, with the involvement of citizens and local officials. That was the start of a series of activities, from assessing cities’ needs, to a series of storytelling trainings, and a guide to urban storytelling. This page gathers inspiration and advice on how urban professionals can use storytelling techniques to make their messages understandable and engaging.
A guide to urban storytelling, or how to get your city’s story right
A comprehensive guide about why storytelling works, what are the necessary ingredients, and how you can use them in your daily work.
Webinar "how to use storytelling to engage citizens in local projects"
Learn how to engage citizens and local stakeholders with your urban projects thanks to storytelling!
Eager to engage citizens and local stakeholders better in your local projects?
Revisit the URBACT webinar that took place on 19 November at 10.00-11.30 CET and learn how storytelling can be used as a tool to drive change at local level! Get inspired by public speaking professionals how to communicate better thanks to storytelling techniques and multiply your local impact.
You can now watch the recording and view the resources below to take your next steps to engage citizens through the power of storytelling!
