Ten European cities met at the end of November in Grosseto to discover the city and to plan strategies about the revitalization of the historical centres. the visit has been carried out in the within of the plan “I Place”, which involves Grosseto Municipality with nine other European cities, with the aim of proposing sustainable economic development strategies and an integrated action plan aimed at enhancing market niches and generating ecosystems of urban innovation.
An important component of the project are the study visits in the partner cities, which allow them and representatives of their local action groups to discover other contexts, experiences and projects for revitalization.
From 29 to 30 November the 10 European cities and their bearers of interest were guests of the Municipality of Grosseto to get to know, exchange, visit the territory and the historic center and share ideas and recommendations for its relaunch. On November 30th, the participants took part in a workshop at the Maremma Natural History Museum on strategic action plans for European cities and in the afternoon they explored the Maremma Park and the historic centre of Grosseto. An important opportunity to discover the most evocative places of the city and to explore the spaces open thanks to the Pop-Up Project.
The project will continue in 2022 with the finalisation of the actual action plan and the development of strategic interventions, as My Green Week in Grosseto of which a call for ideas has already been shared and which continues with a catalogue of activities attentive to seasonal adjustment and a promotion campaign for a new model of sustainable tourism development, or as the free guided tours of the territory and its many peculiarities, from the historic center to the villages, passing through the oases and nature reserves.
About the call for ideas "My Green Week in Grosseto", launched by the City of Grosseto as part of the project "URBACT- iPlace", the intent is to collect proposals for cultural, craft, commercial activities, recreational, social for the construction of an integrated offer to extend the tourist season and to differentiate the target of visitors in the territory of Grosseto. Objectives and structure of the call were shared with members of the Local Urban Group (ULG)- representatives of the main economic, social and institutional categories of the territory of Grosseto.
The call was open until mid-October and the eligible activities were included in a web promotion platform in Italian and English, and constitute a catalogue from which national and international travel bloggers can choose to compose their own green week, experimenting on the field the selected initiatives and producing original contents of experiential storytelling to promote on local platforms, regional and international.
By Valentina Mecacci
