The ULG in Melgaço (Portugal) has made enormous strides towards adapting the pop-up shop practice from lead partner Altena (Germany).
In record time the ULG launched their pop-up shop initiative, benefiting from the relentless energy of ULG Co-ordinator José Lopes, the incredible marketing professionalism of Isabel Martens and the rock solid determination of Mayor Manoel Batista. The first applications from entrepreneurs are going to be assessed in September and soon the first pop-up entrepreneurs will be trading from retail premises that have stood empty for many years.
The attached report provides a preliminary analysis of the work undertaken so far. Please contact José or Hans should you want to find out more about this practice: