RE:START is a URBACT Transfer Network on boosting the attractiveness of mid-sized cities. It will capitalize the brilliant experience of Idanha-a-Nova [PT] reversing depopulation by creating new pathways for growth, using innovative place branding as a main driver. As an overarching policy concept, place attractiveness is proving to be instrumental to face stagnation or decline - as a change booster or accelerator - but also to provide greater direction to cities in transition or even growing.
RE:START at LinkedIn