While you were designing your city logo, they built an entire city from scratch
Adrian Docea gives cities a long overdue wake up call, suggesting they take a leaf out of the private sector to build their brands before it’s too late.
He says: ‘We’re completely out of time. Europe needs to speed up or we will lose the global battle for attracting investors, tourists, students, ‘startupers’ and the best engineers, inventors and creative minds out there. We’re too slow, too conservative, way too relaxed about our future. Meanwhile the whole world is changing.’