PODCAST: Iisalmi (Finland): "It's about building your city's brand on its strengths."
In this episode of the URBACT podcast Residents of the Future, lead expert Tiago Ferreira speaks with Terho Savolainen, Economic Development Director, and Mari Kuronen, Marketing Assistant from the City of Iisalmi, Finland. Together, they explore how a small city in the north is rethinking how it presents itself to the world in response to demographic change.