Laura P. Spinadel

Edited on 25/03/2024

Availability :
Available for Lead Expert role and Ad-hoc expertise missions

Validated Expert info

Expert can perform the Lead expert role and Ad hoc expertise missions at network and programme level in relation to:


1. The design and delivery of (transnational) exchange and learning activities


2. Thematic expertise:
> Digital transformation


3. Methods and tools for integrated and participatory approaches:
> Integrated and participatory design of strategies


Laura P. Spinadel (1958 Buenos Aires) is an Argentine-Austrian architect, urban planner, writer, educator, and principal of BUSarchitektur and BOA office for advanced randomness in Vienna. Her approach is holistic, aimed at solving complex problems in an architectural context that combines technology, art, sociology, and psychology, among others. She has made an international name for herself with the works Compact City and Campus WU, both considered pioneers of the holistic architecture ideology.

For the development of the master plan of the WU the Vienna University of Economics and Business Administration campus, Laura P. Spinadel took on a total of eight roles, whereby she realized that the most important role in the success story of this project was probably that of the networker: only with the right alliances can the consensus be reached that is necessary to achieve urban miracles. This is also how the idea for the URBAN MENUS** methodology and software was born, an Interactive Society Game to create our cities in 3D using a consensual approach.

** Granting Promotion XL Innovation AWS austrian economy services of the Creative Industries (2017) & Impact Innovation funding Austrian Research Promotion Agency FFG (2020) & aws technology internationalization support for URBAN MENUS India market study for a Smart Area Development solution (2021-2023). ERASMUS partnerships VET multisectoral training Making Cities fit for the Green Deal (2022-23) FFG Research Holistic Approach to Database and Impact Analysis for complex systems (2022-2024). ERASMUS partnerships URBAN MENUS Dialogue in a Resilient Future (2023-2026). TECXPORT Circularity Optimizer China (2024-2027).

Multisectoral Approach  Masterplan Campus WU

   Inclusive Strategies Methodology & Strategy

   University as Driver IndiaConsensus building

  Capacity Building Buenos Aires   Voices about URBAN MENUS

Main awards and milestones:
Calliope Join the Dots: Selected Incredible Woman in Society and Culture - Women's Museum Hittisau 2024
Best Practice for Acceleration of Resilience URBAN MENUS Smart City Dialogue 2023
Expert of the European Union in Urban Planning & Resilience & Digital Participation 2023
Award Top 3 female Innovation Minerva Award 2021
Award Top 3 female entrepreneurs Award 21 at the topic Innovation 2021
Architecture Award City of Vienna 2015
International CICA Award Urban Planning 2015
Award International Architecture Biennial Buenos Aires BA15 2015
Golden Ring of Honor from the Business and Economics University Vienna - 2014