How to promote your city via its gastronomy and food products?
Food has always been a key item not only to bring people together, but also to attract them. As such, many cities are using it as a token for touristic development, branding and marketing. Some have developed gastronomic strategies - with the creation of brands or producers’ clubs, or taking part in European competitions, others develop their own labels, or specific touristic paths.
Read below some branding and marketing inspirations from cities
From teaching wine production to producing and distributing DOC wine, with the Cupparri Agricultural high school.
Coimbra Region (PT)
Leveraging off the European regions of gastronomy award to develop the territorial attractiveness.
A local food brand as a territorial strategy: Fundão Producers Club...
...and the cherry on the cake!
The Capital of Taste 2012.
Fair and Sustainable City Label.
Nea Propontida (EL)
Apitourism as a branding territorial strategy.