3 items found
CityLogo Strategic Policy Statement
On the real meaning and future path of city branding. Strategic policy statement of all 10 partner cities within URBACT's CityLogo and CityLogo's lead expert.
CityLogo Citybrand management thematic report
Citylogo's lead expert, Miguel Rivas, wrote a thematic report on Governance and Management in integrated city branding. The report gathers the experiences and discussions of the Citylogo workshops held Oslo in April.
CityLogo Baseline Study
Beyond the marketing approach: Rationale and shared learning itinerary 2013- 2015