7 items found
CityLogo Key Study visit to Barcelona Thematic paper
Note by Miguel Rivas, Lead Expert CityLogo
CityLogo Integrated city-brand building: beyond the marketing approach Reporting note
Reporting note on the thematic workshop in Utrecht (2-4 October 2013)
CityLogo What target groups for the city? Segmentation in today's city marketing Reporting note
Reporting note on the Urbact-Eurocities thematic workshop
CityLogo Strategic Policy Statement
On the real meaning and future path of city branding. Strategic policy statement of all 10 partner cities within URBACT's CityLogo and CityLogo's lead expert.
CityLogo Final Report
Final report on URBACT's CityLogo by lead expert Miguel Rivas.
CityLogo Citybrand management thematic report
Citylogo's lead expert, Miguel Rivas, wrote a thematic report on Governance and Management in integrated city branding. The report gathers the experiences and discussions of the Citylogo workshops held Oslo in April.
CityLogo Baseline Study
Beyond the marketing approach: Rationale and shared learning itinerary 2013- 2015