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CityLogo Baseline Study

En

CityLogo Baseline Study

02/11/2012
Miguel Rivas
Beyond the marketing approach: Rationale and shared learning itinerary 2013- 2015
Economy
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pdf / 7667 KB

CityLogo Strategic Policy Statement

En

CityLogo Strategic Policy Statement

25/06/2015
On the real meaning and future path of city branding. Strategic policy statement of all 10 partner cities within URBACT's CityLogo and CityLogo's lead expert.
Economy
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pdf / 885 KB

CityLogo What target groups for the city? Segmentation in today's city marketing Reporting note

En

CityLogo What target groups for the city? Segmentation in today's city marketing Reporting note

24/10/2014
Miguel Rivas
Reporting note on the Urbact-Eurocities thematic workshop
Economy
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pdf / 2723 KB

CityLogo Key Study visit to Barcelona Thematic paper

En

CityLogo Key Study visit to Barcelona Thematic paper

06/02/2015
Miguel Rivas
Note by Miguel Rivas, Lead Expert CityLogo
Economy
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pdf / 526 KB

CityLogo Citybrand management thematic report

CityLogo Citybrand management thematic report

25/06/2015
Citylogo's lead expert, Miguel Rivas, wrote a thematic report on Governance and Management in integrated city branding. The report gathers the experiences and discussions of the Citylogo workshops held Oslo in April.
Governance
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pdf / 2751 KB