C4TALENT is on a mission to help its partner cities create environments where talent thrives. Through a 30-month collaborative journey, the project is focused on developing active policies that attract and retain talent, counteracting the effects of brain drain.
While fostering entrepreneurial ecosystems is essential, C4TALENT takes a holistic approach, recognizing that talent attraction and retention go beyond business opportunities. The project identifies four key pillars that shape a talent-friendly city: Place, Work, Life, and Attraction.
Each pillar addresses specific factors that make cities more appealing to talent:
Place focuses on sustainable transport, green spaces, and welcoming urban environments.
Work emphasizes quality jobs, competitive wages, and an innovation-friendly business ecosystem.
Life ensures access to affordable housing, high-standard public services, and a rich cultural scene.
Attraction highlights the importance of a strong city brand, inclusive social environments, and strategic development plans.
C4TALENT recognizes that a talent-friendly city integrates climate-friendly, SMART and digital, inclusive, innovative, and participative principles across all four pillars, while the project specifically focuses on enhancing the Work pillar to drive talent attraction and retention.
Check out our newly created infographic that visually captures C4TALENT’s vision and the key elements driving our efforts to make cities more attractive to talent!
