• So stay hotel

    Poland
    Gdańsk

    A socially responsible hotel to train young people leaving foster care for adult life

    Magdalena Skiba
    Head of the Local Cooperation and Social Innovation Unit, Municipality of Gdansk
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    455 717

    Summary

    So Stay Hotel was established by the Social Innovation Foundation in cooperation with the Municipality of Gdansk (PL) and business partners in 2016. The hotel was created to change the lives of young people who grew up outside of the family, in care homes. The innovative hotel's operational model - the first in Poland - combines a market approach with social responsibility. Young people gain qualification and experience under the guidance of professionals on the working site, which is highly valued in the open labour market. Youths participating in the employment programme are provided with housing support organised by the Foundation. This support gives young people opportunities to leave care facilities and start an independent, adult life.

    The solutions offered by the good practice

    At the starting point the practice shows how the three sectors can work together on meeting the challenges important to the city and the citizens. It is an example of a social enterprise where young people who have individual problems getting education and vocational training in the public school system can get qualifications on the work site while earning an income and starting an independent life. Supporting young people to succeed in adulthood prevents them from returning to the welfare system. Young people learn a profession and get their first professional experience under the guidance of professionals. They learn in real working conditions. Acquiring experience and practical skills allows them to gain a first job in the open market. At an early age they are given the opportunity to build a belief in work values and life responsibilities. Participation in the internship and first job programme at the hotel is also linked to housing assistance organised by the Foundation (assisted living). Individuals (trainee, apprentice, hotel worker) in difficult housing situations have the opportunity to rent accommodations on preferential terms, in premises managed by the Foundation. To secure this, the Foundation created a three-sector cooperation with the municipality and business which enables it to acquire apartments from the city's municipal resources, and repair and equip them in cooperation with business partners and young people themselves.

    Building on the sustainable and integrated approach

    So Stay Hotel and the programmes combined with it (vocational training, job coaching, social housing) as a Good Practice refer to URBACT principles by the holistic approach in its mission and in the daily execution of this mission. It was designed and is managed now in the participatory, co-creative way involving civil, public and private sectors and the users into the whole process (public property managed by civil society organisation as a social enterprise, coached and mentored by business sector representatives and involving youngsters themselves). It aims to be the remedy for poverty combating and social exclusion of the socially challenged young people. It has an influence on physical, economic and social spheres of the city of Gdansk and is oriented for driving change in the city towards the sustainable urban living. So Stay Hotel is also an answer to Gdansk socio-economic strategy, especially social policy objectives. The motto of the hotel is “Responsible for Business - Responsible for Community”. This is an action field strengthening the development of urban community residents, creating opportunities and conditions for harnessing the potential of residents, regardless of their birth status and education.

    Based on a participatory approach

    The opening of So Stay Hotel was preceded by a three-year participatory process in which young people helped to shape the mentoring concept. Young people took part in the EU-funded project “POMOST na rynek pracy” (“Bridge to job market”) where they had an opportunity to take part in internship and skills development, as well as workshops, study visits and professional training. Study visits at the “Pan Cogito” hotel helped the young people to find out about the managerial competence needed to run a hotel. A team of five young people helped to create a working structure of So Stay and was the core of the first team of the hotel vocational training programme. Some people from this group have since found employment on the open labour market. Young people’s learning process during the planning, testing and creating phase of So Stay was crucial to developing the Hotel’s working frame as it is now. On the other hand representatives of the business sector, especially of the Craftsmen Chamber and restaurant owners, were supporting the Foundation to build a business model for this enterprise.

    What difference has it made?

    It has made a difference in the physical, economic and social spheres of the city life. Physical: an old, devastated building and its surroundings, located near the city centre, was regenerated and got a new image, raising the quality of public spaces in the neighbourhood. Social: after two years of operation the results are: • Five people have found employment on the open job market (outside of So Stay); • 10 people ages 16-18 have completed an internship programme and continue their formal education; • 10 people (50%) from the So Stay staff are employed in the professional development programme, including one person in a managerial position; • 12 young people are living independently, receiving slight non-financial support from the Foundation. Economic: the business model of So Stay Hotel and the social housing programme enables socially challenged youngsters to start their self-sufficient independent life without any support from the welfare system.

    Why should other European cities use it?

    The practice will be interesting for other European cities due to its transferability, including: • The integrated approach to assisting young people in the transition to adulthood and independence (mentoring, paid internships, assisted living); • The integration of potential benefits in the business, civil and public sectors; • Cutting the operational costs of assisting young people and eliminating their dependency on social benefits and the welfare system; • A sustainable social business model.

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    Is a transfer practice
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    9498
  • Inclusive entrepreneurship model

    Spain
    Barcelona

    Lowering barriers to make entrepreneurship an option for everyone

    Cristina Gil
    Head of International Projects and European Funds
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    1 609 000

    Summary

    Barcelona City Council's development agency launched the inclusive entrepreneurship model (IEM) in 2004 to make entrepreneurship a realistic option for everyone. Entrepreneurship is a way to create jobs and raise individuals’ economic and social autonomy. However, many barriers prevent many people from becoming entrepreneurs - particularly in specific groups, such as women, youth, and people over 45. Closely involving expert stakeholders, Barcelona Activa's IEM is “universal”, “tailor-made”, “blended”, “integrated”: it targets everyone willing to be an entrepreneur. Its tools and services are adapted for the most vulnerable population who may not benefit from conventional entrepreneurship services. It combines online and onsite tools and services, enabling people with time and mobility limitations to create their personalised itinerary to start-up. And it gives people who are not ready to start a company the possibility of training and coaching to improve their professional profiles. The model has supported 18 000 new companies, creating 32 000 jobs.

    The solutions offered by the good practice

    The IEM’s aim is to coach entrepreneurs from their business idea to the setting up of their company. It has four features: Universal: it is open to everyone. The first step to access the services is a welcome session where all the available tools are presented. 226 welcome sessions are held every year (both online and on-site). All the attendees are offered different services according to their needs. This includes personalised advice: a team of entrepreneurship experts coaches entrepreneurs to transform their ideas into feasible businesses with: • A set of on-line tools: an online toolkit to produce SWOT analyses of business ideas, well structured business plans, self-assessment of key entrepreneurial skills, and key information about legal procedures, access to funding and market intelligence; • Training seminars: entrepreneurs are offered training in those fields that are essential for the management of a new company, such as legal status and procedures, market research, financial plans, entrepreneurial skills. Blended: the combination of the on-site and online services provides the model with flexibility for those entrepreneurs facing mobility and time restrictions. Tailor-made: programmes designed for those groups that face specific hindrances due to their social/personal circumstances. Integrated: it has the ability to refer those who reach out to BA, but are not ready to start a business, to other services (i.e. those offered by employment or training departments).

    Building on the sustainable and integrated approach

    The Inclusive Entrepreneurship Model is a genuine solution that mainly combines the economic and social dimension using physical and on-line channels to provide the services, offering both individual and group coaching and in cooperation with the city’s ecosystem. This approach makes it possible to reach a high critical mass but, at the same time, is flexible enough so that each individual can build his or her own path towards entrepreneurship. The model is implemented in permanent contact with the different stakeholders operating at economic and social levels in the city of Barcelona, which makes it possible to adapt to changes in the society and economy. These stakeholders include different levels of governance (Catalan government, Spanish government and European Union); the academic community (universities and research centres); the private sector (other companies, financial sector...). Thus, the model is based upon horizontal integrated interventions (economic, social) with vertical integrated interventions (cooperation with local stakeholders and different levels of governance). Furthermore, Barcelona Activa as a City Council agency is the closest level of administration to the citizens. It develops its activity in different areas of the city in collaboration with territory-rooted stakeholders as professional associations or third sector organisations. Because of this close collaboration, specific and newly raised needs are better detected.

    Based on a participatory approach

    BA acts as broker and connector: analyses, connects and “makes things happen”. While it has a wide vision of the reality of the city, it works closely with expert stakeholders to define the means of the IEM. There are different kinds of stakeholder collaborations in project development and implementation: • Cross-cutting partners for permanent services and events’ co-design: Barcelona Fair, Chamber of Commerce, business associations and workers associations take part in permanent activities and especially in the organisation of BizBarcelona, the biggest entrepreneurship event held (more than 300 organisations involved); • Co-development and implementation of sector-focused programmes: sector-focused promotion institutions, high schools, professional guilds or big business players act as experts and get first-hand connection to the newest and most promising ideas and startups of the sector within the sector-focused programmes; • Permanent connection to finance sources: Caixa Capital Risc, Microbank, Banc de Sabadell, as well as Business Angels and other investment platforms are in permanent connection and co-organise events together with BA, providing them with a flux of technically viable projects to invest in. Involvement is based on two pillars: • Connecting expertise, co-design programmes and avoid overlapping services. • Providing expert support for entrepreneurs with high degrees of specialisation.

    What difference has it made?

    The current entrepreneurship model started in 2004, although Barcelona Activa provided entrepreneurship support services from the very beginning of its activity, back in 1986. The main results of the model in the period between 2004 and 2016 are: more than 100,000 people participated in its services (3,800 of them in tailor-made programmes). This participation turned into 26,000 business plans coached and 18,000 companies created. Up to now, these companies have created 32,000 jobs. In OECD’s words (“The Experience of Barcelona: Promoting entrepreneurship, employment and business competitiveness,” 2009) the transformation of the economic structure of the city of Barcelona, from an industrial site into a knowledge-intensive hub, has been very successful. The agency has also encouraged entrepreneurship and business growth. Moreover, it has promoted the adaptation of the capacities and skills of the population to meet the new demands of employees, tackling unemployment. Today, the entrepreneurial and innovative environment that stimulates the creation of new small firms and the transformation of new ideas into businesses is still perceivable. In a nutshell, IEM is based on the idea that economic development has to be seen and projected as a means to achieve social welfare. With this purpose, BA takes people as a reference when designing and implementing its entrepreneurship support model.

    Why should other European cities use it?

    The good practice would be interesting for other European cities because it is a tested approach to an unsolved common European challenge: “In the European Union, approximately 4 million jobs are needed to return to pre-crisis employment levels. Groups such as youth, women, seniors, ethnic minorities, and the disabled face particularly high risks of being marginalised in the labour market. Policies should leave no stone unturned in delivering a response, and one of the under-explored avenues is action for entrepreneurship and self-employment, targeted at disadvantaged and under-represented groups” (OECD/The European Commission (2013), The Missing Entrepreneurs: Policies for Inclusive Entrepreneurship in Europe, OECD). Promoting inclusive entrepreneurship could be a strategic tool to fight against these problems, since stimulating successful business creation across all sections of society is an important requirement for achieving inclusive growth and reducing social and economic exclusion. Only 2.6% of the adult population in the EU were new business owners in the 2009- 2013 period (OECD). These rates decrease dramatically in groups of people with specific problems to become entrepreneurs. Across the EU, women are half as likely as men to be new business owners (1.8% vs. 3.5%); businesses run by young people tend to have lower survival rates; and older entrepreneurs (+45) tend to run only small companies. For this reason, IEM would be an interesting good practice in EU cities.

    Main Theme
    Is a transfer practice
    0
    Ref nid
    9497