Creating identity in a new urban development area
Malmö, located in the south of Sweden is a natural hub for people and cultures from worldwide. The city’s 350 000 inhabitants come from around 180 countries and speak some 150 different languages.
Hyllie is a neighbourhood that connects southern Malmö with the scanian planes and Malmö´s biggest urban development project. From fertile almost bare farmland this part of the city has since 2013 developed into a dense part of the city with a prenouced focus on sustainability. Hyllie is growing fast and residential areas as well as offices, schools, pre schools, parks and street are being planned and constructed. The work with several detail plans and comprehensive plans are ongoing. The central location of Hyllie in the region will have an international character with a clear identity as a cosmopolitan Oresound region.
Meanwhile we are now facing the challenge of Hyllie´s identity. Year 2022 7 200 people live and 11 000 work in Hyllie and Hyllie is often considered as a practical and functional district but missing urban life and activity. Hyllie is not really considered as a recreative centrality which has its own soul and advantages, it is often reduced to its shopping mall´s function instead.
Our goal with this project is to share with other European partner that are facing the same challenge and together identify which strategies can be implemented to contribute to a more lively image of our districts for those living in them, but also the rest of the city.
