The starting assumption of the project is that creativity can act as a driving force for economic development of small urban centres and not only of big cities. Thus, the main value-added that the work of the Creative Clusters network can produce is to transfer the “creative city model” (too much focused on big and middle-sized metropolis) to low density urban areas. In other words, to transfer a range of so far considered urban attributes (accessibility, cultural life, technological facilities, competitive clusters, global networking, etc.) to middle-sized and small towns.

Health is important for the wellbeing of individuals and society, but a healthy population is also a prerequisite for economic productivity and prosperity. The Lisbon strategy underlines the importance of health as a key factor for economic growth. However there is a limited awareness of the contributions that a "healthy" urban policy can make to tackle challenges in health.