Medium-sized post-industrial cities in Europe seek ways to grow & diversify their economies to compete with the pull of larger hubs. This is even more important in the wake of the COVID-19 pandemic. Barnsley has been committed to growing higher value jobs, particularly within its tech and digital sectors. The Good Practice comprises 2 main pillars: - Enterprising Barnsley, an award-winning business support programme - The Digital Media Centre, a landmark hub for tech business in the town centre which has recently expanded into a second building as Barnsley expands The Seam - Barnsley's Digital Campus.