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  • Spotlight on GreenPlace: revitalising green cities for and with the people

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    Bucharest, Romania. EC - Audiovisual Service.
    18/04/2024

    When it comes to reusing urban spaces, the GreenPlace Action Planning Network wants to hear from local residents.

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    A picture of a park in Bucharest, Romania. Source: EC - Audiovisual Service.
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    From urbact
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    Belgian architect Luc Schuiten envisages that in 2100 “Sustainable development will have become a pleonasm”, and as such, all urban development will inevitably be sustainable. Future cities will see new living and working habits, mobility and interfaces intersecting and co-existing with the natural environment. Local authorities will play a role in this transformative change, notably by working on infrastructure: creating green spaces out of abandoned buildings and spaces, joining the urban net, enabling a pedestrian connexion and infrastructure from one neighbourhood to another. Notwithstanding the environmental benefit of such measures, public spaces will also become spaces for creativity, learning and exchange.

    Laeken 1800- 2200, La Cité végétale, Luc Schuiten. Source: https://www.vegetalcity.net/en/oeuvres-originales/

    Laeken 1800- 2200, La Cité végétale, Luc Schuiten. Source: Vegetalcity

     

    This article looks closer at the need for green revitalisation and regeneration in the context of the URBACT GreenPlace Action Planning Network, one of  30 URBACT Action Planning Networks running from June 2023 to December 2025. Led by Wroclaw (PL), GreenPlace addresses unused, abandoned and forgotten places with green revitalisation and regeneration efforts – all involving the local community. 

     

    The issue of forgotten and unused urban spaces

     

    The urban landscape in Europe has evolved over the last decades. Former industrial or rail infrastructures, factories, construction sites, slaughterhouses, large health and social care facilities, shopping centres, offices or incomplete buildings and city centres, former military barracks, parks and greenfields – a variety of buildings and spaces have lost their original functions, left unused, abandoned and/or forgotten. 

    Bucharest Delta (Marcelline Bonneau)

    Bucharest Delta. Source: Marcelline Bonneau.

     

    These buildings and sites can be abandoned or unused for a variety of reasons:

    - radical changes, conditioned by historical or economic events;

    - negative connotations linked to places;

    - the natural toll of time pr dereliction;

    - social, historical and economic changes in a city;

    - population shifts from rural to urban areas and changes in residential patterns (e.g. larger houses, fewer people per family unit);

    - the low price of undeveloped greenfield land compared with the high cost of redeveloping land (e.g. regeneration of brownfields); or

    - becoming too expensive to maintain.
     

    Addressing the management of these under-used land, spaces and buildings is a key focal point of European regional development policy and funding frameworks. On the one hand, if nothing is done, these spaces will have a negative impact on the environment and biodiversity. For example, former storage and manoeuvring yards can form ‘heat islands’ and stored pollution can lead to further problems related to, among other things, rainwater management. Unused public spaces can also negatively impact land use, not accounting for land pressure and uncontrolled urban development (sprawl), and socio-economic inequity and insecurity. 

    On the other hand, if we do something, we’ll see a positive impact on the environment. Nature-based solutions, brownfield regeneration, green infrastructure and other technical green solutions – including retrofitting or energy networks – can increase biodiversity, protect habitats, attract new fauna and flora  and integrate climate adaptation solutions, for example, related to rainwater management, water retention, cool islands, etc.  

    Cities involved in URBACT networks, such as Lille (FR) and Heerlen (NL), serve as case studies on the positive impact of greener rehabilitated public spaces in their communities. Policy recommendations for the reuse of spaces and buildings include, among others: involving architects and planners in the development of land-use plans; fixing realistic land and financial budgets; considering public-private partnership models.

     

     

    The need to develop green revitalisation and regeneration

     

    Green revitalisation and regeneration are a prominent way of addressing unused, forgotten and abandoned places, both as a means to sustainable urban development and ends in themselves. The most common principles underpinning these concepts are addressed in the following approaches:

    ApproachExplanation
    Circular Cities
    • opportunities to improve efficiency and environmental impact by embedding circular economy principles in urban context
    • rethinking every element of urban living and one of the circular city declinations concerns the re-use of buildings and spaces
    Nature-Based Solutions and Green Infrastructure
    • solutions that are inspired and supported by nature, which are cost-effective, simultaneously provide environmental, social and economic benefits and help build resilience
    • solutions that are inspired and supported by nature, which are cost-effective, simultaneously provide environmental, social and economic benefits and help build resilience
      a strategically planned network of natural and semi-natural areas with other environmental features, designed and managed to deliver a wide range of ecosystem services, while also enhancing biodiversity
    Cultural Heritage as a Resource          
    • a conscious, effective, integrated management of urban Cultural Heritage and urban cultural identities can help to improve urban sustainable growth policies

     

     

    GreenPlace: 10 cities revitalising forgotten urban spaces with local communities

     

    The above approaches to green revitalisation and regeneration form the core of the GreenPlace Action Planning Network. Led by the City of Wroclaw (PL), partner cities include Boulogne-sur-mer Développement Côte d’Opale (FR), Bucharest-Ilfov Metropolitan Area Intercommunity Development Association (RO), Cehegin (ES), Limerick (IE), Löbau (DE), Nitra (SK), Onda (ES), Quarto d’Altino (IT) and Vila Nova De Poiares (PT).

    The variety of partner profiles stresses the richness and added value of such a diverse partnership. Some of these cities are small (e.g. Vila Nova de Poiares has 7.281 inhabitants) others are very large (e.g. Bucharest-Ilfov, with 2.298.000 inhabitants). Some are rural areas (e.g. Quarto d’Altino), some are very urban (e.g. Wroclaw), while others are considered developed (e.g. Limerick) or less developed (e.g. Nitra).

    The partner cities may be in different stages of green revitalisation and community engagement. They may face different contexts and challenges, as indicated in the GreenPlace baseline study, which details the context, methodology and roadmap of the Action Planning Networks. Regardless of these differences, they are already learning so much from each other!

    In particular, city partners are focusing on the following main categories of forgotten and unused urban spaces:

    - Abandoned buildings: a Noodle Factory in Löbau, a Civic Centre in Quarto d’Altino;

    - Forgotten buildings (yet, partially in use): the Popowice Tram Depot in Wroclaw, the Victorei Tram Depot in Bucharest-Ilfov; 

    - Unused green areas: a medieval wall in Limerick, a Green Zone in Vila Nova de Poiares, Ejidos in Cehegin; and

    - Unused built areas: a future Green Lung in Onda, the Station-Bréquerecque area in Boulogne-Sur-Mer, Martin’s Hill – a former military barracks site in Nitra.

    In Löbau, partners have reported back on involving the local community in plans to revitalise an abandoned factory site.

     

     

    URBACT Action Planning Networks: greener horizons

     

    More updates are still to come from the GreenPlace Action Planning Network as the work progresses. 

    In the broader scheme of the URBACT IV programme, GreenPlace is not the only URBACT Action Planning Networks making cities greener. COPE, Let’s Go Circular, BiodiverCity, Eco-Core and In4Green are a few others worth exploring!

     

     

     

     

     

    This article was updated in April 2024. The original version was submitted by Marcelline Bonneau on 19/12/2023.

     

     


     

  • European cities driving change through URBACT Action Planning Networks

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    Illustration of several people in a city with the slogan "Read the latest updates on the Action Planning Networks" in the sky and the hashtag #URBACTacts.
    19/03/2024

    Get to know the areas of action and the latest updates of these 30 URBACT networks. 

    Articles
    Illustration of several people in a city with the slogan "Read the latest updates on the Action Planning Networks" in the sky and the hashtag #URBACTacts.
    From urbact
    On

    Networks in numbers

     

    From 1 June 2023 to 31 December 2025, 252 individual partners from 28 European countries have embarked on 30 Action Planning Networks (APN), under the URBACT IV programme. Within their URBACT journey, they aim to build their knowledge and skills to co-design and develop long-term Integrated Action Plans (IAP) to tackle their local challenges. These plans will define the actions to be implemented, covering timings, responsibilities, costings, funding sources, monitoring indicators and risk assessments. 

    Each network is composed of a Lead Partner and another 8-10 project partners. Among the 252 partners, half are newcomers to the programme while the other half already has experience with URBACT III (2014-2020).  

    Networks approved by the URBACT IV Monitoring Committee. Source: URBACT 

    Networks approved by the URBACT IV Monitoring Committee. Source: URBACT 

    All the approved URBACT Action Planning Networks (2023-2025) are aligned with the EU Cohesion Policy and will contribute to its five specific Policy Objectives (POs): PO1 A more competitive and smarter Europe; PO2 A greener Europe; PO3 A more connected Europe; PO4 A more social and inclusive Europe; and PO5 A Europe closer to citizens. 

    Beyond their geographic diversity, the 30 networks also stand out for their wide variety of topics. The URBACT method, which all networks follow, ensures that an integrated approach is applied; stated simply, regardless of the topic, the social, economic, environmental and territorial aspects are considered.  

    To help you navigate the list, we have clustered them here by their main thematic areas: Participative governance; Urban planning; Local development; Climate action; and Social cohesion. 

     

     

    Participative governance 

     

    Networks under the participative governance thematic focus on a wide variety of topics, including citizen engagement, health, localising the Sustainable Development Goals and much more. 

    Led by Genk (BE), Agents of Co-Existence fosters innovative approaches to societal challenges and strives for inclusive local policies with active community involvement by strengthening the skills and competences of civil servants and creating new organisational structures and cultures

    Developing locally-adapted governance processes is the main objective of Cities for Sustainability Governance, with Espoo (FI) as the Lead Partner, but specifically by using UN Sustainable Development Goals (SDGs) as a strategic vehicle. 

    From the heart of Paris (FR), the European cities involved in CITIES@HEART work towards a balanced and inclusive city centre for all users, reversing the loss of attractiveness for cities of different sizes and backgrounds. 

    The One Health 4 Cities network, guided by Lyon (FR), aims to promote the integration of the One Health approach into urban strategies and projects, developing tools that empower decision-makers and operational teams to increase the positive impact of urban projects on the well-being and health of people, animals and the environment

     

    Urban planning 

     

    Urban planning networks address a range of hot topics such as mobility, accessibility, sustainability, public spaces, spatial linkages and territorial cohesion.  

    PUMA (Planning Urban Mobility Actions) helps cities such as Liepaja (LV), its Lead Partner, develop integrated mobility action plans in order to achieve climate-neutral and sustainable mobility in small and medium-sized cities. It is people-centric, prioritising the needs and well-being of individuals

    The S.M.ALL network is all about “Sharing urban solutions towards accessible, sustainable mobility for all.” Led by Ferrara (IT), they navigate the complexity of two URBACT mobility paradigms: inclusivity and sustainability. 

    Romagna Faentina (IT) is at the forefront of ECONNECTING - Greener & closer communities, a network that focuses on sustainable urban-rural mobility solutions within the 30-minute territory, designing and implementing proximity strategies for rural-urban functional areas. 

    SCHOOLHOODS puts children’s health and safety on the menu of a safe, green and happy way to school. Led by Rethymno (EL), the cities belonging to this URBACT network work hand-in-hand with pupils, parents and teachers to co-create solutions allowing pupils to actively go to school on their own.  

    From Balbriggan (IE) to the borders of Europe, the main goal of the EcoCore network is to accelerate the green transition especially in the work environments of the industrial areas of the partner cities, which are transitioning to low-carbon energy sources for transportation, heating and electricity. 

    In a mission to connect urban-rural communities, Creacció Agència d'Emprenedoria of Vic (ES) is currently leading the Beyond the Urban network, which promotes urban-rural mobility through the testing and implementation of sustainable, accessible and integrated mobility solutions, with a focus on intermodality, multi-level governance, inclusion, gender equality, and digital tools. 

     

    Local development 

     

    Local economy, territorial marketing and digital transformation are a few of the topics covered by the local development networks. 

    C4TALENT, whose Lead Partner is Nyíregyháza City with County Rights (HU), pursues the objective of building business & startup friendly environments in cities to lessen the effects of brain drain, attracting and retaining talented young professionals. 

    After the COVID-19 pandemic accelerated the transformation around how work is organised, Dubrovnik Development Agency (HR) initiated Remote-IT, a network that tackles the new challenges cities are experiencing connected to the future of work by facilitating the remote and hybrid work for thriving cities. 

    Another Croatian city is leading a local development action planning network. Sibenik (HR) is at the head of Residents of the future, which addresses the issue of urban depopulation within small and medium-sized cities.  

    With Fundão (PT) as a Lead Partner, METACITY’s main goal is to increase competitiveness of small and medium tech-aware cities, benefiting from the opportunity to enhance service efficiency and citizen satisfaction provided by the metaverse.  

    NextGen YouthWork, headed by Eindhoven (NL), is also contributing to the digital transformation, by going one step further and improving online youth work through innovative digital solutions at the city level.  

    Boosting no-tech and digital local communities, facing specific challenges in terms of diversity, gender equality and inclusion, is the objective of TechDiversity, a network composed of small and medium-sized European cities and guided by Trikala (EL). 

    Led by Mollet del Vallès (ES), DIGI-INCLUSION also promotes inclusion through digital tools, tackling social exclusion and boosting digital inclusion not only by granting access to technology but by enabling people to develop the necessary skills and to become sufficiently empowered to take full advantage of the opportunities offered by the digital world. 

    Life in cities continues even after dark. This is the main statement of the network Cities After Dark. Led by Braga (PT), this network promotes the 'Night Economy', through activities that are essential for a city to function 24 hours a day and play a significant role in the global economy.  

     

    Climate action 

     

    Climate action networks tackle several concerns; green transition, circular economy, green funding and reconversion of spaces, among other subjects. 

    The COPE (Coherent Place-based Climate Action) network, driven by Copenhagen (DK), unlocks the green potentials of citizen action through a place-based approach, recognising citizens and local action groups as fundamental stakeholders working to accelerate the green transition. 

    Led by Munich (DE), LET'S GO CIRCULAR! cities focus on the circular transition of cities. This network addresses all issues relevant to a holistic strategy of circular city ecosystems, fostering innovative solutions. 

    The BiodiverCity partners, with the support of Dunaújváros (HU) as Lead Partner, support and enable communities to plan powerful, nature-based solutions, foster pro-environmental citizen behaviours and draft Urban Greening Plans, contributing to the achievement of the EU Biodiversity Strategy. 

    In4Green is a collaborative network of industrial cities, headed by Avilés (ES), with a shared commitment: to implement the green transition in industrial areas/cities while remaining competitive and inclusive. 

    Restoring “forgotten” urban areas into valuable places for and with residents is the mission of GreenPlace. This Wroclaw-led (PL) network aims to restore urban spaces and make them friendly to both the residents and the environment, by optimising the use of existing resources in the context of ecological crisis, the financial and geopolitical situation. 

     

    Social cohesion 

     

    A variety of topics are addressed by the social cohesion thematic networks, from urban regeneration and place-making to gender, equality, diversity and inclusion. 

    Under the leadership of Clermont Auvergne Métropole (FR), the objective of FEMACT-Cities is to support the drafting of eight “Local Action Plans on Gender Equality” about the main challenges regarding women's liberty and empowerment, through protection, education, emancipation and economic autonomy

    GenProcure also addresses gender equality, focusing on Gender-Responsive Public Procurement, and it is headed by Vila Nova de Famalicão (PT). This network promotes gender equality through working purchases, supplies and services in the public sector.  

    Re-Gen is a European network of cities led by Verona (IT) that aims to support sustainable urban development and social inclusion thanks to the protagonism of secondary school students, aged between 10 and 18, from disadvantaged backgrounds. 

    The Cinisello Balsamo-led (IT) U.R. Impact prioritises social impact in urban regeneration, ensuring social inclusion and community development during urban renewal. They place citizens and their social, economic and environmental well-being at the centre of the processes. 

    The main goal of Breaking Isolation, a network driven by Agen (FR) that fights against isolation by creating social bonds and links between young and elderly and promoting social diversity. 

    In order to build more inclusive and resilient societies, WELDI empowers local authorities for a dignified integration of newly arrived migrants. In achieving this objective, cities of this network, led by Utrecht (NL), collaborate with migrants and other residents, as well as with local, national and international partners. 

    ARCHETHICS network brings together European cities that share the presence of heritage linked to a complex and controversial historical past (totalitarian regimes, contentious borders, etc), such as its Lead Partner Cesena (IT). Their goal is to transform the heritage into places for locals and visitors to share knowledge and come to multi-perspective understandings of the past and new visions for the future

     

    Follow the network journey

     

    This is just a snapshot of the URBACT Action Planning Networks, but stay tuned for more insights from the Lead Experts and partner cities, themselves! You can also follow the journey of these networks on their project pages and social media, benefit from the lessons learned and try them in your own city. 

     

     

     

     

     

  • GreenPlace

    LEAD PARTNER : Wroclaw - Poland
    • Nitra - Slovakia
    • Vila Nova de Poiares - Portugal
    • Boulogne sur mer Développment Côte d'Opale - France
    • Löbau - Germany
    • Cehegín - Spain
    • Bucharest Metropolitan Area Intercommunity Development Association - Romania
    • Onda - Spain
    • Quarto d'Altino - Italy
    • Limerick - Ireland

    Timeline

    First Core Network meeting on 26-27 September in Wrocław (Poland)

     

    a group of people standing on the Market Square in Wrocław

    Lead Expert site visits in September in Limerick (Ireland) and Loebau (Germany)

     

    a group of people standing in the Town Hall, Loebau, Germany

    Lead Expert site visits in October in Quarto d’Altino (Italy), Bucharest Ilfov (Romania), Nitra (Slovakia), Vila Nova de Poiares (Portugal)

     

    a color photo of a group of people standing on an empty street. In the background ruins of an old building surrounded by trees

    Lead Expert site visits in November in Cehegin (Spain), Onda (Spain), Boulogne sur mer Développement Côte d’Opale (France)

     

    a color photo of four people smiling, holding a string in an office

    Second and Third Core Network meeting on 11-14 March in Onda and Cehegin (Spain)

     

    Library

    Lead Expert

    GreenPlace is an URBACT network consisting of ten partners who aim at developing a set of activities for "recycling" unused urban areas, using social participation tools. The project takes into account not only the regional specificities and conditions of each of the partners but also introduces greenery as a key factor in limiting climate change in urban areas. 

     

    GreenPlace
    Restoring “forgotten” urban areas into valuable places FOR and WITH residents
  • BoostInno

    The Intercultural cities programme (ICC) supports cities in reviewing their policies through an intercultural lens and developing comprehensive intercultural strategies to help them manage diversity positively and realise the diversity advantage.

    Amadora launches a Guide on the welcoming of migrants

    Blue Economy Forum

    BluAct Toolkit

    BluAct: The Documentary

    2ndChance on Facebook

    2ndChance on Twitter

    Timeline

    Kick-off meeting in July (Wroclaw). Transnational meeting in November (Barcelona).
    Transnational meetings in March (Baia Mare) and November (Paris).
    Transnational meeting in January (Milan). Final event in April (Gdansk).

    Municipality of Athienou
    2, Archbishop Makarios III Ave.
    7600 Athienou Cyprus

    CONTACT US

    Municipality of Santiago de Compostela

    CONTACT US

    Municipality of Udine (Italy)

    CONTACT US

    For any enquires into Tech Revolution, email: DMC@Barnsley.gov.uk

    Keep following our social media channels as we develop Tech Revolution 2.0 as part of the second wave of URBACT ||| Programme. 

    Follow our Twitter: @Tech_RevEu
    Follow our Linkedin: https://www.linkedin.com/company/urbact-techrevolution/

    CONTACT US

    Coordinator

    ADDRESS

    Av. Movimento das Forças Armadas

    2700-595 Amadora

    Portugal 

    TELEPHONE

    +351 21 436 9000

    Ext. 1801

    CONTACT US

    City of Rome

    tamara.lucarelli@comune.roma.it

    Department of European Funds and Innovation

    Via Palazzo di Città, 1 - 10121 Turin (Italy)

     

    CONTACT US

    Câmara Municipal de Lisboa

    Departamento de Desenvolvimento Local

    Edifício Municipal, Campo Grande nº25, 6ºE | 1749 -099 Lisboa

    CONTACT US

    urbact.civicestate@gmail.com

    CONTACT US

    Laura González Méndez. Project coordinator.

    Gijón City Council

    CONTACT US

    Municipality of Piraeus

    CONTACT US

    City of Ljubljana

    Mestni trg 1

    1000 Ljubljana, Slovenia

    CONTACT US

    Project Coordinator Martin Neubert

    +49 371 355 7029

     

    CONTACT US

    Riga NGO House

    CONTACT US

    City of Antwarp
    Grote Markt 1 - 2000 Antwarpen

    Manchester City Council
    Manchester M2 5RT

    City of Rotterdam
    Coolsingel 40, 3011 AD Rotterdam

    City Council Bielefeld
    Bürger Service Center
    Phone +49 521 510

    CONTACT US

    City of Eindhoven
    Stadhuisplein 1, 5611 EM Eindhoven

    City of Loulé
    Praça da República, 8104-001 Loulé
    Phone +351 289 400 600

    CONTACT US

    City of Igualada
    Plaça de l'Ajuntament, 1, 08700 Igualada, Barcelona

    CONTACT US

    City of Ghent
    Stad Gent
    Botermarkt 1
    9000 Gent

    City of Genoa
    Via di Francia, 1 - XI floor. 16149 Genova

    CONTACT US

    City of San Donà di Piave Piazza Indipendenza, 13 – 30027

    CONTACT US

    City of Naples
    Urban Planning Department 
    Phone +39 081 7958932 - 34 - 17 

    CONTACT US

    The Barnsley Digital Media  County Way, Barnsley, S70 2JW
    Phone +44 01226 720700 

    CONTACT US

    Preston City Council
    Town Hall, Preston, PR1 2RL

    City of Piacenza
    piazza Cavalli 2 - 29121 Piacenza - Italia
    tel centralino 
    Phone +39 0523 492 111 

    City of Bilbao
    Plaza Ernesto Erkoreka nº1. 48007 Bilbao. Phone +32 944 204 200 

    City of Poznan
    plac Kolegiacki 17,
    61-841 Poznań

    CONTACT US

    Westmisnter City Council
    Phone +44 020 7641 6500

    City of Gdańsk
    5 prof. Witolda Andruszkiewicza St.
    80-601 Gdańsk

    The work developed by the cities of this Action Planning network has proven that social innovation is not just a trend, but it could also be qualified as a fundamental change in the management of cities, in the management of impact and in the relations cities uphold and develop with their inhabitants. Some would describe this change as an equivalent of the industrial or the IT revolution: up until now, one of the basic assumptions of urban policy was that citizens were to accept what is decided, planned and built. Recent years have shown that it is often the citizens who make the city, in a collaborative perspective.

    Boosting social innovation
    Ref nid
    7368
  • Find your Greatness

    Summary

    Lead Partner : Alba Iulia - Romania
    • Bragança - Portugal
    • Candelaria - Spain
    • Limerick - Ireland
    • 22nd district of Budapest (Budafok-Tétény) - Hungary
    • Perugia - Italy
    • Võru County - Estonia
    • Wroclaw - Poland

    Alba Iulia Municipality, Calea Motilor 5A, 510134, Romania

    CONTACT US

    Timeline

    Kick-Off Meeting

    2nd Transnational Meeting

    3rd Transnational Meeting in Alba Iulia

    4th Transnational Meeting in Wroclaw

    5th Transnational Meeting in Voru

    6th Transnational Meeting in Braganca

    7th Transnational Meeting in Alba Iulia

    8th Transational Meeting in Budafok

    9th Final Project Conference in Perugia

    Find your Greatness is a concept that reflects the most challenges addressed by AIM together with other EU local communities. Why Find your Greatness? Because the challenge is to build on the cities' potential. In the case of the partners of the project the need identified locally and which was built as a sustainable mechanism generating urban development, the need to explore and enhance the potential of the city, combining strategic marketing approach with innovative smart city tools.

    Europe's first strategic brand building program for smart cities
    Ref nid
    13509
  • BioCanteens#2

    Summary

    Partners

    LEAD PARTNER : Mouans-Sartoux - France
    • Liège - Belgium
    • Gava - Spain
    • Wroclaw - Poland

    Timeline

    • Kick-off meeting
    • A Table ! Mouans-Sartoux Food Forum

    BioCanteens#2 Transfer Network is about ensuring the distribution of sustainable school meals in participating cities as a key lever towards the development of an integrated local agri-food approach, protecting both citizens’ health and the environment. The project aims to transfer Mouans- Sartoux’s Good Practice in the field of collective school catering, to other highly committed cities across Europe.

    Education - Food - Environment - Local Economy - Governance
    Ref nid
    16388
  • Carbon Literacy training – an inspirational approach for cities

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    15/11/2022

    How to build understanding as a launch pad for local action on climate change.

    News

    Many of us have been watching the elections in the United States and maybe thinking about its potential implications for the future of the global Paris climate accord (amongst other issues!). Meanwhile, Europe’s cities have continued to develop practical solutions over recent years for improving their climate performance at local level.

    Such enhanced environmental sustainability is a key part of the sustainable urban development that URBACT seeks to promote. The programme supports a number of networks working directly on key and innovative environmental topics such as net zero energy territories and zero carbon cities. It is also committed to improving environmental performance across all its cities and networks.

    In that context, we present here the concept of Carbon Literacy training – a practical and flexible framework for building understanding and informing local action on climate change – that has come to our attention through the work and exchanges of the URBACT C-Change network.

    So what exactly is Carbon Literacy?

    The UK-founded charity The Carbon Literacy Project – which originated the concept, defines Carbon Literacy as: “An awareness of the carbon costs and impacts of everyday activities, and the ability and motivation to reduce emissions, on an individual, community and organisational basis.” In other words, it is about understanding our carbon footprint and our ability and level of agency in reducing it, individually and collectively.

    The project offers a process for developing the Carbon Literacy knowledge of any individual or group through five broad levels of understanding:

    1. What global warming is and how we know – building understanding of the ‘big picture’ of climate change.
    2. What climate change is and what effects it is having – building understanding of why climate change is important.
    3. What people are doing about it – building understanding that action to reduce carbon emissions is possible.
    4. What people just like you could do about it – building understanding that action to reduce carbon emissions in possible in any specific sector.
    5. Exploration of what you could do – building understanding of how to measure your own carbon footprint and realistic, practical steps to reduce it.

    This approach is based on a firm belief that local-level action can and does make a difference and that increased knowledge and understanding of carbon emissions can change cultures within organisations. This in turn, building on principles of equity and fairness, will contribute to a better world and a better way of life.

    The concept of Carbon Literacy has gained increasing international attention in recent years, particularly when the work of the Carbon Literacy Project was showcased as part of ICLEI’s Transformative Actions Program (TAP) at the COP21 UN Climate Change summit in Paris in 2015, with delivery having already taken place across Europe and even further afield.

    Stakeholders in various sectors have seen the value of working with others on carbon awareness initiatives and that improved Carbon Literacy can make you a leader in your sector.

    How can cities deliver Carbon Literacy training?

    The key to understanding Carbon Literacy training is that it is not a one-size-fits-all course, but instead an approach (defined by a publicly-available standard) that can be adapted and applied consistently in very different contexts. The approach therefore has flexibility at its heart. The training is adapted to make it relevant to the specific sector that trainees come from and work in.

    Practical tools – including those for measuring your carbon footprint – and inspiring examples that can truly drive change need to be rooted in and applicable to the practical everyday experience of the trainees. Otherwise, people might be motivated to improve their environmental performance, but demotivated by their lack of agency – lacking the knowledge and understanding of how they can do so in practice.

    For this reason, peer learning is a key aspect of successful Carbon Literacy training. Hearing about what someone in a similar role has been able to do can lead to more meaningful change than high-level or abstract examples that are hard to relate to. Other key aspects of the learning method required by Carbon Literacy are ‘local’ learning, group enquiry and positivity! It is designed to work in community, workplace and education settings.

    Lastly, participants must formulate or take an action within their own area of control, and an action that involves a wider group of people – so Carbon Literacy can never be passively received. On the basis of evidence submitted on behalf of each learner, successful participants receive Carbon Literacy certification, whatever their sector of activity.

    In practice, cities can develop their own carbon awareness training, find service providers to support them or collaborate with others to share toolkits, materials or resources. If a city wants to formally adopt Carbon Literacy as an approach, the Carbon Literacy Project checks and accredits the training programme and materials of any organisation in order to maintain quality and offers resources, support and connection to other cities and organisations to accelerate action and reduce cost.

    An URBACT good practice story: Manchester

    The Carbon Literacy Project in Manchester (UK) was founded as a direct response to Manchester’s first climate change strategy in 2009. Since then, the concept has become increasingly recognised and is now listed by the Manchester Climate Change Agency as an action for “every resident and organisation in Manchester to help meet our climate change targets”, supporting the new Manchester Climate Change Framework, which includes the aim to reduce the city’s direct CO2 emissions by at least 50%, 2020-2025.

    One of the various sectors to engage with the Carbon Literacy Project is the arts and culture sector,  from museums and galleries to opera houses and arts centres. Here, a big catalyst has been MAST, the Manchester Arts Sustainability Team, a network of over 40 cultural organisations that was first established in 2011 in order to explore how the sector could contribute towards implementing the city’s first climate change strategy.

    In 2016, a number of MAST members carried out a Carbon Literacy training pilot in collaboration with Manchester Metropolitan University, and together, they developed a version of the training specifically for the arts and culture sector.

    Some MAST members have gone on to deliver organisation or department-wide training. For example, HOME – a multi-arts venue – now has two accredited trainers who deliver training for all of HOME’s team, as well as to corporate and private sector organisations in their neighbourhood, who in turn have gone on to adopt Carbon Literacy, and then develop and roll out Carbon Literacy materials for others.

    “Climate change sometimes feels incredibly disempowering, and our role is to empower people to play their part. That’s the strongest thing we can do because it will take all of us together to make the difference,” says MAST Chair Simon Curtis. “Carbon Literacy training been an amazing tool for us to help build action in organisations. It speaks to our sector in our own language, using recognisable examples.”

    MAST achieved an average CO2 reduction of 6% every year starting in 2011-2012, whilst a core group of 13 members achieved a 16% reduction in energy use emissions over three years. In 2017, the MAST model won an URBACT Good Practice award.

    An adaptable tool applied in different European contexts

    Thanks to a successful project application to URBACT, the MAST good practice model is now inspiring five other cities to set up similar actions through the C-Change Transfer Network. We look forward to sharing in early 2021 more details on the full range of exciting initiatives developed by this and other URBACT Transfer Networks.

    Here in this article, what is interesting is to note the adaptability of the Carbon Literacy training approach to different national and local urban contexts. As C-Change Lead Expert Claire Buckley (of ‘Julie’s Bicycle, a charity which supports climate and environmental action in the creative sector) explains: “The partner cities have very much taken on the principles of the Carbon Literacy approach from Manchester, and a good bit of the content. Each city has shaped the training to their needs and local context, but none of the cities have gone for the exact same model.”

    In Wroclaw (PL), trainers from four arts and culture organisations delivered two separate sessions for cultural administration and maintenance staff, and two more in-depth sessions for programming and production people. Participants designed a creative, sector-relevant solution to a specific challenge, such as: a green production rider for an event; or a local cultural project idea on climate change. In total, 48 employees representing all 27 city-run cultural organisations have been trained so far.

    In Mantua (IT), a workshop for about 30 local authority and cultural sector participants, was run by the municipality together with cultural associations, and hosted by an environmental NGO. It looked at how the climate crisis is being felt in Italy, highlighting the Venice floods, and showed a video of a leading Italian climate scientist. Participants mapped ‘spheres of influence’, and discussed the impact of climate change on people’s lives now and in 5-10 years, revealing a huge range of perspectives.

    In Sibenik (HR), the city library ran a half-day training event in October 2020, starting by making a range of environmentally themed books and magazines available. The trainer, a local activist, introduced a ‘climate collage’ exercise as a key interactive element. This has sparked strong interest in further training – for example in the city’s Department of Enterprise and Economic Development – and the library is looking into offering this kind of training as a service for schools and the general public.

    In Agueda (PT), a first training in February 2020 included a site visit to a local cultural organisation to see their good practice. A second training in July 2020 included a visit to the city’s SmartLab neighbourhood where participants investigated scalable solutions such as a solar bench for charging phones. In October 2020, climate change training was part of an open day at Agueda’s Smart City Lab on practical decarbonisation solutions.

    More info

    Interested in Carbon Literacy certification and support? See www.carbonliteracy.com or email info@carbonliteracy.com.

    In addition to the normal capacity building and thematic support provided to networks, URBACT provides the specific additional possibility for any network to access 2 000 € of support to carry out carbon compensation actions. The use of this budget should be agreed with all partners and can include activities such as: community awareness raising and educational activities; tree planting initiatives; Carbon Literacy training; and community projects.

    Listen also to the C-Change Transfer Network story as presented at the European Week of Regions and Cities 2020.

    Thanks to UK government support, all UK local authorities and educational establishments now have access to free-to-use Carbon Literacy toolkits. Already piloted, toolkits for the UK National Health Service (NHS), Police, Fire and Ambulance services, and even the UK Department of Business, Energy and Industrial Strategy (BEIS) are on their way. COP26 host city Glasgow is rolling out Carbon Literacy to its Council staff and members specifically in preparation for this.

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  • 23 Action Planning Networks ready for Phase 2!

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    15/11/2022

    On 7 May, URBACT's Monitoring Committee has officially approved all Action Planning Networks to proceed to Phase 2.

    News

     

    The main objective of Action Planning Networks is to bring together between 7 and 10 cities across Europe to exchange their experience in a particular thematic urban development challenge and to share their ideas about possible solutions, during a period of over 2 years. The Phase 1 (from late June 2019 to February 2020) focused on the development of baseline studies, city profiles and the production of the Application Form for Phase 2.

    Following the Monitoring Committee's approval of the networks, cities are now ready to focus on the exchange and learning activities using a range of learning tools and approaches in line with the URBACT Method. Every partner city will consolidate an URBACT Local Group, which will co-design Integrated Action Plans for future implementation. The Phase 2 also presents a novelty for the projects, from now on cities are encouraged to undertake pilot actions (Small Scale Actions), to experiment with new ideas for projects gained from other network exchanges and in line with the cities’ network topic.

    As a consequence of the Covid-19 pandemic, the URBACT Secretariat will follow up with a series of adapted activities to support these networks and their partners, including the delivery of trainings using online formats and a 3 months extension of the network life-cycle, meaning that projects will run until August 2022. Thus, networks will respect the following calendar:

     

    • Activation Stage (May - December 2020): putting together an Integrated Action Plan roadmap
    • Planning Actions (December 2020 - December 2021): drafting the Integrated Action Plan
    • Planning Implementation (December 2021 - June 2022): finalising the Integrated Action Plan
    • Integrated Action Plans Finale (June - August 2022): sharing knowledge

     

    You can find all approved networks in the table below, the Lead Partner city is indicated is bold. To find out more about each one of the projects, check the network's webpages.
    Congratulations to the 23 approved projects!

     

    NETWORK

    PARTNERS

    DESCRIPTION

    Research, technological development and innovation

    UrbSecurity

    Leiria (PT)
    - Longford (IE)
    - Madrid (ES)
    - Mechelen (BE)
    - Michalovce (SK)
    - Parma (IT)
    - Pella (EL)
    - Unione della Romagna Faentina (IT)
    - Szabolcs 05 Regional Development Association of Municipalities (HU)

    Security and safety are two common goods and fundamental components of European democracy. This network intends to analyse strategies and concepts of urban design and planning, which could contribute to prevent segregation and anti-social behaviour. Additionally, this network wishes to co-create an integrated approach towards urban security focusing on improving citizens’ quality of life and the city’s smart, sustainable and inclusive growth towards a good living environment.

    Find your Greatness

    Alba Iulia (RO)
    - Bragança (PT)
    - Candelaria (ES)
    - Perugia (IT)
    - Wroclaw (PL)
    - Võru (EE)
    - Limerick (IE)
    - Budafok-Tétény 22nd district of Budapest (HU)

    The challenge is to build on the cities' opportunities. The partners of the project need to identify locally a strength, which was built as a sustainable mechanism generating urban development. The goal of this network is to explore and enhance the potential of the city, combining strategic marketing approach with innovative smart city tools.

    Access to and use of ICT

    DigiPlace
    (previously DI4C)

    Messina (IT)
    - Botosani (RO)
    - Oulu (FI)
    - Portalegre (PT)
    - Roquetas de Mar (ES)
    - Saint- Quentin (FR)
    - Trikala (EL)
    - Ventspils Digital Centre (LV)

    This network aims to set up an acceleration mechanism to enable cities to catch up the digitalisation opportunities in hard & soft infrastructure. Remove all the obstacles encountered by mid-sized cities in their digital journey: lack of strategic & global vision lack of technical and engineering capacities difficulties in incorporating the digital innovation. Municipalities need to guaranty the uptake of digital innovation by the local stakeholders: citizen and entrepreneurs.

    IoTxChange

    Fundão (PT)
    - Dodoni (EL)
    - Jelgava (LV)
    - Nevers Agglomeration (FR)
    - Razlog (BG)
    - Ånge (SE)
    - Kežmarok (SK)
    - Åbo Akademi University (FI)

    The objective is to encourage the creation of a network of European cities committed to the design of digitalization plans based on Internet of Things (IoT) solutions to increase the quality of life in small and medium sized EU cities, guiding us through a new age of digital transformation.

    Competitiveness of SMEs

    iPlace

    Amarante (PT)
    - Balbriggan (IE)
    - Pori (FI)
    - Pärnu (EE)
    - Grosseto (IT)
    - Gabrovo (BG)
    - Heerlen (NL)
    - Kočevje (SI)
    - Medina del Campo
    (ES)

    - Saldus (LV)

    This network aim to produce 10 different and unique robust economic development strategies, targeting their own genuine niches, and generating urban innovation ecosystems. City partners will focus on deepening the understanding of their own local economic strengths and establish strategic methods to revitalise their economy, adapt their city to the next economy and to future economic changes, establishing methodological bases for generate resilient cities.

    Tourism Friendly Cities

    Genoa (IT)
    - Braga (PT)
    - Rovaniemi (FI)
    - Venice (IT)
    - Utrecht (NL)
    - Krakow (PL)
    - Cáceres (ES)
    - Druskininkai (LT)
    - Dún Laoghaire Rathdown (IE)
    - Dubrovnik Development Agency (HR)

    This network aims to explore how tourism can be sustainable in medium-sized cities, reducing the negative impact on neighbourhoods and areas interested by different types of tourism to reach this ambitious aim, the project will create integrated and inclusive strategies which can keep a balance between the needs of the local community, in terms of quality of life and of services available, and the promotion of sustainable urban development at environmental, social and economic level.

    Low carbon economy in all sectors

    Urb-En Pact

    Clermont Auvergne Metropole (FR)
    - Bialystok Association of the Functional Area (PL)
    - CIM Alto Minho (PT)
    - Rouen Normandie Metropole (FR)
    - Elefsina (EL)
    - Galati (RO)
    - Palma di Montechiaro (IT)
    - Tampere EcoFellows (FI)

    Local authorities embrace the ambitious goal to become a zero-net energy territory within the next 30 years. Thus, the aim is to define the local action plans to become zero-net (ZNE) territory by producing and delivering local, renewable and regulated sources of energy by the implementation of an energy loop which gathers all the stakeholders of this circular economy, especially the consumers included in this fair trade business in and around the metropolitan area.

    Zero Carbon Cities
    (previously ZCC)

    Manchester (UK)
    - Bistrita (RO)
    - Zadar (HR)
    - Modena (IT)
    - Frankfurt am Main (DE)
    - Tartu (EE)
    - Vilvoorde (BE)

    The network will support capacity building of cities to establish science-based carbon reduction targets and their Sustainable Energy Action Plans (SEAPs) aligned to Paris Agreement on Climate Change. Working with 7cities to adopt different approaches to carbon budgeting and science-based targets, the network will undertake a programme of capacity building in order to support their local activities and integrated action plan and influence Covenant of Mayors' signatory cities.

    Environmental protection and resource efficiency

    RiConnect

    Barcelona Metropolitan Area (ES)
    - Porto Metropolitan Area (PT)
    - Krakow Metropole Association (PL)
    - Paris Metropolitan Area (FR)
    - Gdansk-Gdynia-Sopot Metropolitan Area (PL)
    - Amsterdam Region (NL)
    - Transport for Greater Manchester (UK)
    - Thessaloniki Major Development Agency (EL)

    The overall goal is to rethink, transform and integrate mobility infrastructure aiming at reconnecting people, neighbourhoods, cities and natural spaces. The project will develop planning strategies, processes, instruments and partnerships, fostering public transport and active mobility, reducing externalities and unlocking opportunities of urban regeneration with the objectives of structuring the territory, and achieving a more sustainable, equitable and attractive metropolis.

    URGE

    Utrecht (NL)
    - Riga (LV)
    - Oeste CIM (PT)
    - Copenhagen (DK)
    - Granada (ES)
    - Munich (DE)
    - Kavala (EL)
    - Prato (IT)
    - Nigrad (SI)

    URGE (circUlaR buildinG citiEs) aims to design integrated urban policies on circularity in the building sector – a major consumer of raw materials – as there is a gap in knowledge on this topic. The result is an in-depth understanding of this theme and a first plan for a tailor-made methodology that allows the circular dimension to be widely integrated in the large construction tasks the URGE partnership is facing. URGE thus accelerates the transition towards a circular economy.

    Healthy Cities

    Vic (ES)
    - Anyksciai (LT)
    - Bradford (UK)
    - Alphen aan den Rijn (NL)
    - Falerna (IT)
    - Farkadona (EL)
    - Loulé (PT)
    - Pärnu (EE)
    - Malta Planning Authority (MT)

    This network aims to deepen the relationship between health and the urban environment, planning actions that focus on improving the population’s health, while developing a rigorous health impact assessment methodology around it. Urban Planning can become a health generator on many grounds, and this network of cities reflects the multiplicity of possible approaches to tackle the issue: green areas, mobility, social cohesion or promotion of sports are some examples.

    KAIRÓS

    Mula (ES)
    - Belene (BG)
    - Cesena (IT)
    - Malbork (PL)
    - Roskilde (DK)
    - Heraklion (EL)
    - Šibenik (HR)
    - Ukmergè (LT)

     

    The ultimate goal is to represent a moment of change, improving the urban environment of cities involved, developing heritage-led urban regeneration. It will enhance the potential of heritage in small and medium cities developing strategies for economic and social cohesion, inclusion and sustainable urban development. This network fosters the transnational exchange of experiences to test an innovative policy framework, combining a sound integrated approach with a real transformation purpose.

     

    Resourceful Cities
    (previously UrbReC)

    The Hague (NL)
    - Bucharest 3rd district (RO)
    - Ciudad Real (ES)
    - Mechelen (BE)
    - Cáceres (ES)
    - Patras (EL)
    - Oslo (NO)
    - Opole (PL)
    - Vila Nova Famalicão (PT)
    - Zagreb (HR)

     

    This network seeks to develop the next generation of urban resource centers to promote the positive economic, environmental and social impacts for the circular economy. They facilitate waste prevention, reuse, repair and recycling. The centers also work as connection points for citizens, new businesses, researchers and the public sector to co-create new ways to close resource loops at the local level.

    FOOD CORRIDORS
    (previously Rurban Food)

    Coimbra Region (PT)
    - Alba Iulia (RO)
    - Córdoba (ES)
    - Larissa (EL)
    - Szécsény (HU)
    - Bassa Romagna Union (IT)
    - Tartu Tartumaa Arendusselts (EE)
    - BSC Kranj and Gorenjska (SI)

    Recent experience suggests that it is necessary to promote a transition towards regional food systems. This network encourage the creation of a network of European cities committed to the design of food plans that extend from the urban and periurban areas through a corridor that facilitates urban-rural re-connection. This approach enhances production and consumption environments founded on a base of economic, social and environmental sustainability, integrated into development policies.

    Health&Greenspace

    Hegyvidék 12th district of Budapest (HU)
    - Espoo (FI)
    - Limerick (IE)
    - Messina (IT)
    - Breda (NL)
    - Poznań (PL)
    - Santa Pola (ES)
    - Suceava (RO)
    - Tartu (EE)

    As a response to the various health risks related to rapid urbanization and the densification of cities, this network project promotes health-responsive planning and management of urban green infrastructure with an overall aim to bring health and wellbeing benefits for citizens across Europe. The network applies a holistic approach that addresses the main functions provided by urban green infrastructure that deliver health and social benefits.

    Sustainable transport

    Space4People

    Bielefeld (DE)
    - Arad (RO)
    - Badalona (ES)
    - Nazaré (PT)
    - Turku (FI)
    - Guía de Isora (ES)
    - Panevèžys (LT)
    - Saint-Germain-en-Laye (FR)
    - Sérres (EL)
    - Valga (EE)

    This network improves quantity and quality of attractive public spaces in urban areas. For this, it tackles the main public space use being transportation in 3 aspects: improving user experience and adding space to pedestrian networks and (semi) pedestrianised places, upscaling intermodal hubs to urban centres of mixed use as well as reducing and optimising parking in public space. The project takes a user-centric approach by users assessing and creating future use and design of public space.

    Thriving Streets

    Parma (IT)
    - Antwerp (BE)
    - Igoumenitsa (EL)
    - Klaipèda (LT)
    - Nova Gorica (SI)
    - Oradea (RO)
    - Santo Tirso (PT)
    - Radom (PL)
    - Southwark London Borough (UK)
    - Debrecen Economic Development Centre (HU)

    This is a network that addresses the bottlenecks in sustainable urban mobility. The project will focus on the economic and social benefits of sustainable mobility, rather than on the widely demonstrated environmental effects. The network argues that working with local amenities and social networks at neighbourhood level could unlock the hidden demand for active mobility in cities, and thus act as enabler of behaviour change towards more resilient and liveable neighbourhoods.

    Employment protection and resource efficiency

    SIBdev

    Heerlen (NL)
    - Aarhus (DK)
    - Baia Mare (RO)
    - Fundão (PT)
    - Kecskemét (HU)
    - Pordenone (IT)
    - Zaragoza (ES)
    - Võru Development Centre (EE)

    This network aims to explore how social impact bonds can be used to improve public service delivery in areas such as employment, ageing, and immigration. Often, the delivery of services is hindered by fragmented and siloed agencies and budgets, financial and political shorttermism, and an aversion to risk and difficulty creating change. The social impact bond is a promising model that ameliorates these issues by increasing collaboration, prevention, and innovation.

    Social inclusion and poverty

    ROOF

    Ghent (BE)
    - Braga (PT)
    - Glasgow (UK)
    - Thessaloniki (EL)
    - Liège (BE)
    - Odense (DK)
    - Poznań (PL)
    - Toulouse Metropole (FR)
    - Timisoara Department of Social Assistance (RO)

    This project aims to eradicate homelessness through innovative housing solutions at city level. It will exchange knowledge on how to gather accurate data and make the conceptual shift from the symptomatic management to the actual ending of homelessness, with Housing First and Housing Led as guidance model. This network will guide the partner cities towards integrated local action plans linked to the long-term strategic goal of Functional Zero (no structural homelessness).

    ActiveCitizens

    Agen (FR)
    - Bistrita (RO)
    - Cento (IT)
    - Dinslaken (DE)
    - Hradec Králové (CZ)
    - Santa Maria da Feira (PT)
    - Saint-Quentin (FR)
    - Tartu (EE)

    The aim of this network is to rethink the place of the citizens in the local governance by finding a balance between representative democracy and participatory democracy. This network of European small and medium-sized cities, with the same expectations and similar challenges, will notably take into account, to do this, new digital tools while integrating the issue of citizens away or not comfortable with digital tools.

    Access

    Amsterdam (NL)
    - Dublin (IE)
    - Lisbon (PT)
    - Riga (LV)
    - Sofia (BG)
    - Tallinn (EE)
    - Vilnius (LT)
    - London Greater Authority (UK)

    This network addresses the importance of inclusive cultural policies. A challenge all cities in this project face is that culture does not enrich or empower all people equally. We need to gain a better understanding of our communities in order to engage all citizens in our cities. We have identified four topics to work on that will enable us to gain that understanding and support us in reaching all population groups in the participating cities from the west, east and south of Europe.

    Genderedlandscape

    Umeå (SE)
    - Frankfurt am Main (DE)
    - Panevèžys (LT)
    - Trikala (EL)
    - La Rochelle (FR)
    - Barcelona Activa SA (ES)
    - Celje JZ Socio (SI)

    Creating conditions for gender equality through a holistic understanding of how gender inequality is created in the specific place. This network creates an exchange on challenges faced by cities with an understanding of gender inequality that is globally understood but locally contextualised.

    Education, skills and lifelong learning

    Cities4CSR

    Milan (IT)
    - Bratislava (SK)
    - Budaörs (HU)
    - Guimarães (PT)
    - Molina de Segura (ES)
    - Nantes Metropole (FR)
    - Rijeka (HR)
    - Kekava (LV)
    - Sofia (BG)
    -Vratsa (BG)

    Through intensive capacity building of local actors, the network will increase collaboration among municipalities, businesses and the civic society in order to promote sustainable, inclusive & innovative urban change. The project aims at increasing the role and added value of companies’ CSR activities at local level, towards urban regeneration and social innovation, with a special emphasis on education, in order to better address emerging and unmet local needs.

     

    -

     

    Interested in finding more about the approved networks and what they will do? Watch the URBACT Method video and check out the Action Planning Network's infographic!

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  • It's time to Find your Greatness

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    15/11/2022

    Eight cities have joined the URBACT Action Planning Network (APN) 'Find Your Greatness' aiming to boost their sustainable urban development by defining their strategic brand position and increasing their attractiveness and competitiveness.

    Articles

    The need for city branding

     

    Cities are competing for people, resources and business, therefore a demand for a unified city strategy has been constantly increasing. Since the 1990s, city branding has been a key factor in urban development policies. Cities all over the world take specific actions to manipulate their image and perceptions, both in the eyes of the inhabitants and those of potential tourists, investors, users and consumers.

    While capitals and other large cities typically enjoy the advantages of a strong metropolitan vibe, population diversity and higher financial resources, mid-sized and smaller towns and cities often struggle to attract attention. Without making themselves recognisable on the broader regional or global map, they can face decreasing recognition, relevance and competitiveness on the global market.

    City branding is a complementary tool to strategic urban planning. It defines what the place is (brand essence), what the place would like to become (brand vision), what differentiates the place (positioning), the voice of the place (personality) and key messages and experiences (emotional benefits). A strong integrated city brand provides strategic guidelines for city growth, sets priorities for capital investment and services, and is a vehicle for long-term sustainable urban development.

     

    Building on an URBACT success story

     

    Alba Iulia in Romania was a partner in the URBACT CityLOGO network (2013-2015). Through this, it improved its promotion locally and abroad, and witnessed a significant increase in interest from national and international tourists, business developers and investors.

    These results inspired Alba Iulia Municipality to want to develop their thinking even further. It launched the idea of a network of small and medium-sized cities in Europe to exchange and learn on city branding, marketing and communication. The ‘Find Your Greatness’ APN was the successful result, a partnership of eight cities launched in late 2019: Limerick (IE), Perugia (IT), Braganca (PT), Candelaria (ES), Wroclaw (PL), Budafok (HU) and Voru (EE), led by Alba Iulia (RO).

    All the partner towns and cities are aware that they need to become visible, to communicate their brand vision and to increase their competitive position. At the same time, each city has its own profile, challenges, objectives, and expectations.

    Alba Iulia wants an updated branding and marketing strategy that would include smart city developments. Limerick has just launched its city brand and would like to

    achieve improved ownership of the brand by Limerick’s inhabitants and to use this to build community spirit.

    Perugia wants to enhance its strategic brand positioning, building on its cultural heritage - including its great Etruscan walls - and other cultural assets. Braganca looks for an update of its marketing and communication strategy that would position it as the first choice for digital and smart industry development, tourism and gastronomy, attractive natural environment and high quality of life in Portugal.

    Candelaria, on Tenerife in the Canary Islands, attracts mass pilgrimage to venerate the ‘Virgin of Candelaria’ in its famous Basilica di Candelaria. The municipality would like to diversify and enrich its touristic and gastronomic offer in order to achieve a more economically efficient and sustainable tourism.

    The main focus of thematic brand development of Wroclaw is its important industrial heritage of trams, tram lines and tram depots. Meanwhile, the basis for the thematic branding of Budafok, the 22nd district of Budapest, is its long and rich wine tradition, including a unique heritage of 130 km of wine cellars. It seeks to further exploit its sparkling wine production and thematic wine tours combined with gastronomic and cultural events.

    Voru, the smallest partner city in the network is aiming to define its identity as a safe, relaxing and family-friendly town that is also a smart town, making it an attractive location to develop a business, to live and to visit.

     

    City branding: a challenging topic

     

    Already, my visits to the network’s partner cities, site visits and meetings with politicians, municipality administrations, business entities, academics, NGOs and media representatives have highlighted the complexity of the project theme.

    Generalising across the individual situations of each city, we have been able to identify the following groups of themes/policy challenges that will be addressed by international learning and exchange in the 2nd phase of the project:

    • Branding, brand strategy and logo development
    • Marketing and communication strategy development
    • Use of smart e-solutions in marketing and communication fitting in the smart city programme
    • Building community spirit
    • Innovative, creative, digital (smart) business development
    • Cultural and industrial heritage protection, promotion and exploitation
    • Tourism, excursions and experience-based activities
    • Green and sustainable development

    Half of the towns and cities have already developed either overarching or thematic brands, with a visual identity, and marketing and communication plans. Each has good practices, knowledge and experiences to share; and each has also a need to enrich their understanding, learn new skills and knowledge, and develop new ideas to be introduced into their local actions.

     

    Some busy years ahead

     

    Despite the complexity of the challenges, in each partner city I have found a strong commitment from all stakeholders and project teams to work intensively and professionally in the project and to achieve its objectives. ULGs – URBACT Local Groups have been formed in all partner towns and cities. In most, participation and co-creation are already applied methods in city governance and decision-making.

    Integrated Action Plans (IAPs) for each project partner city will be the main output of the network, setting out the objectives, policy challenges, actions and expected results of improved branding for each city. Each IAP will be complementary to the broader urban and strategic development plans of the cities. In other words, the strategic development vision of cities will be supported by their strategic brand vision.

    This will need to be communicated to citizens, visitors, business developers and investors. The final effect should be increased satisfaction and quality of life of citizens.

    Cities gathered in the Find your Greatness network are aware of the importance of brands, branding and marketing and are also aware that this will require their full engagement during the project duration and afterwards. They recognise and highlight that there is no shortcut in the definition of a strategic brand vision or its practical implementation to build the image of the city.

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  • From URBACT to H2020: how 2 cities are scaling up citizen-powered projects for greener communities

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    15/11/2022

    Manchester (UK) and Poznań (PL) are just 2 of many European cities building on their URBACT experiences in integrated, sustainable urban development to boost local participation and improve results in bigger national and EU projects.
     

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      We asked coordinators in Manchester and Poznań how their city’s involvement in URBACT networks is improving green projects in the Horizon 2020 programme – from an inclusive, locally-driven approach, to valuable international collaboration and expert support.

     

    These projects link social and environmental issues, and reflect a growing understanding that environmental projects benefit from broad stakeholder involvement. Environmentally-themed applications rose to 25% in URBACT’s latest call.

     

    Jonny Sadler and Mark Duncan in Manchester, and Agnieszka Osipiuk in Poznań, all give an interesting glimpse of URBACT’s continuing benefits in both cities, both directly, for example through improved integrated policies and active local groups, or indirectly by increasing the City Hall’s capacity as an organisation.

     

    Manchester: strong collaboration centred on the city’s needs

     

    Manchester led an URBACT network called CSI Europe (2013-2015) – about using financial instruments through the European Investment Bank, and later SmartImpact – on smart sustainable development.

     

    As for the Horizon 2020 programme, one of the partnerships the city coordinates is GrowGreen, a seven-city, EUR 11.2 million project that helps cities develop and implement strategies for green infrastructure – things like trees, parks or green roofs. Since its creation in 2017, GrowGreen has launched pilot projects for greener, healthier, more sustainable neighbourhoods in Manchester, Valencia (ES) and Wroclaw (PL).

     

    In 2018, just as GrowGreen was getting started, Manchester and its EU city partners formed a new URBACT network, C-Change, encouraging arts and cultural organisations to boost citizen engagement on climate change.

     

    Jonny Sadler is Programme Director at Manchester Climate Change Agency, working with the City Council and other partners to help Manchester set and meet Paris Agreement-aligned climate change targets. He highlights four main ways that URBACT is inspiring better, longer-lasting results in GrowGreen…

     

    1. A new URBACT project boosts stakeholder engagement

     

    “Stakeholder engagement is fundamental to developing and implementing city-wide green infrastructure strategies, but I’ll challenge any city in the world to tell you they have a really effective comprehensive programme for engaging their citizens!” says Mr Sadler. “This is where we saw an important role for URBACT: as a result of GrowGreen, Manchester and Wroclaw put together the C-Change URBACT proposal to find new ways to get people engaged and inspired around the subject of climate change, and then mobilise them to take action.”

     

    “GrowGreen is quite different to traditional Horizon 2020 projects which can be quite academic. We realised the most effective programmes from a city perspective are those that place cities at their heart. And URBACT is a prime example of how cities get maximum value when a project is designed around their needs.”

     

    2. URBACT methodology for transnational cooperation

     

    GrowGreen partners are using an URBACT-style methodology to improve collaboration, starting with their General Assembly in June. “We’ve identified about six key themes and we’ll cluster the cities around them. We’re going to sit down and say ‘this project is about you’. You want to develop green infrastructure strategies to help green your cities. Let’s talk in detail about where your city is today, where you want to get to, and what you are able to do by collaborating with each other with support from an expert partner.”

     

    In the “Financing Green Infrastructure” cluster, for example, cities will compare current and expected sources of financing, pinpoint possible shortfalls, and share interesting solutions – such as Wroclaw’s tax incentive for green roofs on new buildings.

     

    Along with its inclusive methodology, URBACT has provided city council staff with “extremely high quality professional development” and senior expertise, says Mark Duncan, Manchester City Council’s Strategic Lead on Resources & Programmes: “The URBACT approach is embedded across my team, and that’s seen in all their project work, not just URBACT.” As well as valuing ideas from all city partners in large-scale transnational projects, they have gained the skills to manage complex public-private consortia in nationally-funded development projects.

     

    3. Inspiring interactive events

     

    GrowGreen learnt from “hugely valuable” URBACT City Festivals to design an annual conference featuring urban practitioners, smaller sessions, and ample time for informal face-to-face discussions.

     

    “Some conferences can be quite abstract and academic, with plenary sessions on the theory of creating green cities, and ‘what might we need to do at some point in the future’. But we got cities and practitioners in the room to say ‘this is what I’ve done, this is what is what went well, this is what didn’t work well,’” says Sadler.

     

     

    4. Sparking wider change

     

    Just as URBACT encourages cities to share good practices for others to use, GrowGreen hopes its pilot initiatives will spark green infrastructure improvements around the world. With this goal, they’ve agreed to work with ICLEI, IUCN and the Nature Conservancy through an initiative called Cities with Nature.

     

    Poznań: URBACT as a stepping stone to H2020

     

    “URBACT seems to be one of the most suitable and practical programmes to introduce new cross-sectoral topics, exchange knowledge and test new approaches and concepts,” says Agnieszka Osipiuk, who works on the Horizon 2020 project Connecting Nature for the City of Poznań.

     

    Poznań has taken part in dozens of ERDF and ESF co-financed projects, including URBACT networks ranging from HOUS-ES in 2006 through to URBACT REFILL Network on reusing vacant urban spaces (2015-18) and the current URBACT On-Board Network on local education policy.

     

    According to Ms Osipiuk, REFILL was the last stepping stone in this long line of URBACT experiences that helped Poznań become a so-called “Front Runner City” in the EUR 12 million, multi-partner, Connecting Nature project in 2017. This H2020 project helps cities implement nature–based initiatives – such as community gardens, pop-up events or innovative land reuse – and measure their impact on climate change adaptation, health and well-being, social cohesion and sustainable economic development.

     

    In the first few months of Connecting Nature, Ms Osipiuk coordinated the project simultaneously with REFILL.

     

    A bigger, five-person team needed to be built, as well as larger scale activities and much more deep research insight than for previous EU projects.

     

    “Both international and local levels of our H2020 project were inspired by the way we worked in REFILL,” recalls Ms Osipiuk. “Activities such as international meeting organisation, local actions in co-creation, effective presentations, reports and storytelling, and many others are used in both programmes.”

     

    Of the benefits URBACT brought to Connecting Nature, the capacity to work internationally and across sectors was particularly valuable. REFILL gave the City of Poznań experience acting as a broker between bottom-up initiatives and other city departments and units. It was a chance to try out various approaches in city involvement. And it showed the value of sharing URBACT experience with colleagues and other Polish cities.

     

    Through Connecting Nature, Poznań is now integrating small-scale environmental solutions into densely built-up neighbourhoods – for example natural playgrounds in kindergartens and open gardens for public institutions. In the long term this will help Poznań become a city of interconnected green spaces that reconciles high quality of life with sustainable infrastructures and rapid economic development.

     

    Here again, the H2020 project will benefit from REFILL’s work in supporting citizen-led nature-based solutions. During REFILL the City of Poznań worked with an URBACT Local Group (“another big lesson on cooperation with different types of stakeholders that’s very precious in the Connecting Nature project”) – and together they prepared a “Toolbox For Places”. This set of tools helps residents take the initiative to plan various neighbourhood activities, from local meetings to cultural events. Poznań hopes to take aspects of this toolbox further in Connecting Nature.

     

    The integrated approach Poznań learnt through URBACT is also helping prepare a framework document to collect and share multilevel experiences from Connecting Nature’s Front Runner Cities as they implement their nature-based solutions.