A conversation is underway, on boosting the attractiveness of midsized cities
The conversation takes Idanha-a-Nova, in Portugal, as a role-model municipality, which brilliantly used innovative place branding as a change booster to pave new pathways for growth and reverse decades of demographic decline. The framework is provided by URBACT —always at the forefront of sustainable urban development— and the RESTART Transfer Network. Needless to say, this conversation is open to anyone interested or eager to contribute.