Good practice definition of aPop-up Shop
Pop-up shop in a nutshell
Pop-up shops utilise under-used or vacant premises for short term commercial or social initiatives. Short term and low cost leases reduce the risks for entrepreneurs to experiment with new service concepts or test the market for unusual goods. At the same time the event character of a pop up shop catches the interest of the public and generates good PR. If successful the short term nature of the pop-up shop can evolve into more permanent arrangements.
[[{"fid":"29850","view_mode":"default","fields":{"format":"default","field_file_image_alt_text[und][0][value]":false,"field_file_image_title_text[und][0][value]":false,"field_author[und][0][value]":""},"link_text":null,"type":"media","field_deltas":{"2":{"format":"default","field_file_image_alt_text[und][0][value]":false,"field_file_image_title_text[und][0][value]":false,"field_author[und][0][value]":""}},"attributes":{"height":155,"width":287,"class":"media-element file-default","data-delta":"2"}}]]