City branding and marketing: Tools to attract visitors, investments and new residents
In an era where small and medium-sized cities face the challenges of depopulation, city branding and marketing emerge as crucial strategies to attract people to visit, work, study, and live in these areas. This was the key focus of Mr. Carlos Brito’s lecture during the URBACT APN "Residents of the Future" meeting in Mangualde, Portugal. As an expert in city branding, Mr. Brito emphasized that branding transcends promotional efforts - it is a strategic framework for enhancing visibility, retaining communities, and attracting newcomers.
