Bragança. Freedom to Start Over
The “Find Your Greatness” program addresses the challenges highlighted by Alba Iulia (Romania), the leading city of this program, that includes seven more cities from the European Union: Bragança (Portugal), Voru (Estonia), Wroclaw (Poland), Candelária (Canary Islands), Perugia (Italy), Limerick (Ireland) e Budafok (Hungry). The goal is to improve the cities` territorial marketing strategy, through cooperation between European cities, based on the potential of each, and successfully create Europe's first branding strategy building program for smart cities. The planning of the Small Scale Action happened during the sessions of the Urbact Local Group of Bragança, which brought together people from various institutions and professional areas, from the Municipality of Bragança, Polytechnic Institute of Bragança, Brigantia Ecopark, More – Collaborative Laboratory, Associação de Municípios da Terra Fria do Nordeste Transmontano, and local entrepreneurs.