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This article highlights the key lessons from that exchange, focusing on how soft planning and behavioural insights can complement traditional “hard” investments. From gentle nudges that encourage walking and cycling, to co-created initiatives that foster community ownership, the discussion revealed that sustainable mobility depends as much on culture and behaviour as on policy and design.
What you can find inside:
- Inspiring international examples — from Bologna to Bogotá — showing how small behavioural cues can lead to big shifts in daily mobility.
- Reflections on co-creation and why involving citizens from the start makes change more inclusive and lasting.
- A look at the ethical side of nudging: how to ensure transparency, empowerment, and fairness in behavioural planning.
The call to integrate behaviour, governance, and infrastructure — the three pillars of truly sustainable mobility.
As URBACT Lead Expert Pietro Elisei reminds us, “Infrastructure alone is never enough — the real transformation begins when behaviour meets planning.”
