CityLogo

19/09/2022 19/09/2022

Closed

CityLogo is a transnational learning experience on citybranding and -marketing in modern urban politics. It is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in urban management.

Summary

Introduction

City branding or strategic communication is a rising function in modern urban policies and new styles of local governance. Increasingly cities are addressing their positioning –or re-positioning-,  not only at European level but at the global arena. They are seeking a clearer positioning in the new economic landscape that will emerge from the present economic crisis. Often such kinds of processes are addressed without method, or they are merely approached as a matter of labelling, with little empathy with the feeling of local communities. Many of them therefore fall into circumstantial or inconsistent results.

CityLogo is a network on Innovative Place-Brand Management that has been launched as a reaction to the most common gaps in the way cities and regions address branding and marketing. The rationale is that city-branding should be embedded in broader and participatory processes of re-thinking urban identities to be then filtered by urban-driven communication codes, resulting in more powerful brand-toolkits. In addition, more effective formulas for stakeholder involvement and management should be widely promoted. A multi-dimensional task fed by different perspectives and local agents, with a clear strategic scope. In short, a true exercise of integrated urban management.
 
 

PARTNERS

Lead Partner : Utrecht - Netherlands
  • Utrecht - Netherlands
  • Coimbra - Portugal
  • Zaragoza - Spain
  • Genoa - Italy
  • Alba Iulia - Romania
  • Warsaw - Poland
  • Vilnius - Lithuania
  • Aarhus - Denmark
  • Oslo - Norway
  • Dundee

Timeline

Project launch

Project completed

Articles

  • Articles

    Have you heard about the Berlin Urban Nature Pact?

    Joining this new initiative to promote biodiversity in your city is perhaps the best New Year's Resolution your municipality should do…

     

    The Berlin Urban Nature Pact is an alliance of cities to

  • CSG

    Cities for Sustainability Governance: A Governance Styles Toolbox

    By Louis Meuleman, 07/01/2025

  • A group of people doing chair yoga in a cobblestone courtyard on a sunny day, with an industrial building and a large tree in the background

    How can cities activate unused green spaces and buildings?

    Picture yourself in that dark grey building or street, which does not smell nice, feels unsafe and makes you wonder only about one thing: I feel so bad, why did I come here? Now, picture yourself in