CityLogo

19/09/2022 19/09/2022

Closed

CityLogo is a transnational learning experience on citybranding and -marketing in modern urban politics. It is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in urban management.

Summary

Introduction

City branding or strategic communication is a rising function in modern urban policies and new styles of local governance. Increasingly cities are addressing their positioning –or re-positioning-,  not only at European level but at the global arena. They are seeking a clearer positioning in the new economic landscape that will emerge from the present economic crisis. Often such kinds of processes are addressed without method, or they are merely approached as a matter of labelling, with little empathy with the feeling of local communities. Many of them therefore fall into circumstantial or inconsistent results.

CityLogo is a network on Innovative Place-Brand Management that has been launched as a reaction to the most common gaps in the way cities and regions address branding and marketing. The rationale is that city-branding should be embedded in broader and participatory processes of re-thinking urban identities to be then filtered by urban-driven communication codes, resulting in more powerful brand-toolkits. In addition, more effective formulas for stakeholder involvement and management should be widely promoted. A multi-dimensional task fed by different perspectives and local agents, with a clear strategic scope. In short, a true exercise of integrated urban management.
 
 

PARTNERS

Lead Partner : Utrecht - Netherlands
  • Utrecht - Netherlands
  • Coimbra - Portugal
  • Zaragoza - Spain
  • Genoa - Italy
  • Alba Iulia - Romania
  • Warsaw - Poland
  • Vilnius - Lithuania
  • Aarhus - Denmark
  • Oslo - Norway
  • Dundee

Timeline

Project launch

Project completed

Articles

  • Articles

    Le nouvel appel à candidatures pour les réseaux de transfert URBACT est ouvert !

    Le programme URBACT lance un appel à candidatures pour des réseaux de transfert, du 1er avril au 30 juin 2025, à destination des villes souhaitant transférer l'une des 116 bonnes pratiques URBACT.

  • O URBACT foi ao Encontro dos Municípios do Alentejo

    A convite do Programa Regional Alentejo 2030, o Ponto URBACT Nacional partilhou as oportunidades URBACT no Encontro para o Desenvolvimento Urbano Sustentável no Alentejo, em Montemor-o-Novo, no dia 2

  • News
    Transfer Network

    Ny utlysning för Transfer network öppen

    Vill ni hoppa över steget att ”lära av egna misstag” och ta rygg på någon som utvecklat kunskap inom till exempel energiomställning, offentlig upphandling, mobilitet eller något annat område.