How to move a crowd: a mobility cookbook for modest cities with big festivals (by Petr Schiller and Ameba Production team)
Since 2007, the four-day Rock for People festival has been held in Hradec Králové (Czech Republic), with attendance steadily increasing each year. However, last year the city hosted a premiere event that welcomed the same number of visitors in just one day. The key to success was communication and proper coordination among the organizational team’s various components. This article offers a retrospective look at how the transportation situation was managed before, during, and after the events that took place last year at Park 360. In addition to the festival, two concerts by global megastar Ed Sheeran brought nearly 100,000 people to the city—roughly equivalent to its entire population. Yet, everything went smoothly, and the city's regular traffic was not disrupted.