Hero

In this context, our network HerO aimed to develop integrated and innovative management strategies for historic urban landscapes. Our main objective was facilitating the right balance between the preservation of built cultural heritage and the sustainable, future-proof socio-economic development of historic towns in order to strengthen their attractiveness and competitiveness. Emphasis was placed on managing conflicting usage interests and capitalising the potential of cultural heritage assets for economic, social and cultural activities (Heritage as Opportunity).