Playful Paradigm increases the capabilities of cities to answer global challenges including those emerged during covid19. It promotes inclusion, intergenerational solidarity, SDGs, resilience, healthy lifestyles. Play is a serious matter and can make the difference for a better urban future of cities. The Playful paradigm helps to re-think the community welfare and it is replicable adaptable to other urban contexts, since play is a universal principle, naturally practiced by every human being.