From gaming for geeks to gamification for growth
When we think of gaming, we probably have an image in our mind of a young person sitting in front of a screen using a console. However, the gaming industry is serious stuff – it’s valued at over $300bn globally and increasingly companies are turning to gaming to support their development and growth. This was the focus of the TechRevolution 2.0. full network meeting which took place in November 2021 at the PISMO gaming incubator in Novska, Croatia.
This article sets out some of the benefits of gamification of industry, presents a couple of examples from Croatian startups, outlines the approach being taken by Novska to grow its gaming sector and explores the role of cities more generally.
