The project is set in the La Chasse neighbourhood in Etterbeek (Brussels, Belgium), a local urban retail hub facing increasing vacancy of ground-floor retail spaces, fragmented ownership of commercial units, and a gradual loss of attractiveness. Despite its central location, high population density and the presence of key facilities, the area is affected by the combined impacts of changing consumption patterns (e-commerce), rising commercial rents and a lack of coordination between public and private stakeholders.