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  • 10 times URBACT has taken the leap towards digital

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    10 times has led digital transition - COVER
    13/04/2023

    Throughout the years, URBACT has led the way to a just digital transition. The experience from cities bears witness of change.

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    Among its core objectives, the EU cohesion policy has set as a first priority to create a more competitive and smarter Europe. But what does it mean to take the leap towards the digital transition? Read on to get a glimpse of how URBACT cities have faced today's challenges using tech solutions and ideas.

     

     


     

    Piraeus (EL)

    Blue Growth Entrepreneurship Competition 

     

    As part of its efforts to create new jobs and innovation opportunities within the local economy, Piraeus launched its blue growth entrepreneurship competition, which is recognised as an URBACT Good Practice. As a coastal city, with a strong maritime industry, it’s in the best interest of the city and its citizens to explore and take a dive into the blue economy. At the core of its practices it’s a contest, where business plans are prepared and submitted by aspiring entrepreneurs and then compared and judged against a set of predetermined criteria. The aim is to get potential entrepreneurs to explore new opportunities and set up growth opportunities within the digital economy.

     

    One past winner is the Ferryhopper – an online ferry-ticketing marketplace that helps consumers with access to multi-trip tickets, which are sold by a whole range of different transport operators. This competition is an interesting example of how to intersectional priorities, with tech and digital opportunities in mind, can offer a huge potential. Piraeu’s experience has led the city to become Lead Partner in two Transfer Networks: BluAct (2018 - 2021) and BluAct Second Wave (2021 - 2023). The results have been outstanding and this Good Practice has become a source of inspiration beyond the EU. Most recently, the United Nations Development Programme has taken interest in it and the BluAct team has presented its work to citymakers in different countries.

     


    Promotional video for the competition led by Mataro (ES), Project Partner of the BluAct Transfer Network

     

    Jelgava (LV)

    Supporting environmental data

     

    As a Project Partner of the IoTxChange Action Planning Network (2019 – 2022), which was led by Fundão (PT), the city of Jelgava uses Internet of Things sensor technology since July 2021 to measure local meteo and environmental data. The municipality has seized the testing activities budget to use IoT as a policy instrument for the city change, with an overall goal to support farmers, other stakeholders and, more broadly, the civil society. As a pilot, Jelgava installed four stations with IoT connections in the downtown and farmers’ premises. Different type of data is collected – air temperature, soil humidity, rainfall, wind speed and wind direction – using two different heights, at 2 and 10 meters high, which is considered as proof of concept for the data validation, which should play a role if new sensors should be put into place.

     

     

    Bassa Romagna (IT)

    An app for sustainable food chain

     

    Comprised by nine municipalities, the Union of Bassa Romagna took part in the FOOD CORRIDORS Action Planning Network (2019 – 2022) to promote sustainable food systems in the framework of health, environment and climate change. Using an integrated approach, this territory has chosen to focus on the local economy by, among other things, enabling the creation of food start-ups and relying on tech to innovate the local value chain. When it came to social and environmental aspects, the concept of proximity, also known as “food to fork” or “0 km”, was key. Together with their URBACT Local Group, the municipalities planned different actions on food redistribution to support NGOs and tackle poverty, while avoiding waste – a surplus for solidarity.

     

    Other actions included territorial marketing initiatives to support responsible and health local food consumption. In addition, during the lifespan of the network, people became increasingly aware of the potential of digital tools, due to the pandemic’s constraints. Such context and ambitions led the network to use its testing activities budget to develop a brand new app. Currently available for Android phones, the app collects the geolocation of local producers, featuring the history of the companies, local markets and even tourism farms and other information for citizens and potential consumers in the area. New features are still on the making, notably for creating a repertory of typical local products. Other functionalities are also under reflection, such as food redistribution.

     

     

    Saint Quentin (FR)

    Engaging all citizens in the digital revolution

     

    Saint Quentin’s has taken part in two Action Planning Networks (2019 – 2022), DigiPlace and ACTIVE CITIZENS. Following a strong political desire to face the main challenges of the future together – and implementing its 2050 strategy with a people-centric city approach – the city has also defined its digital plan. Based upon the principles to use new technologies to promote sustainable development, reduce costs and support local stakeholders in the ownership of digital tools, the city wanted to tackle the digital divide. Even if most public administrative services were made digital – as taxes and health services – about 20% of the local population were still feeling excluded to a lack of digital skills. This has prompted the city to invest, mainly through municipality, regional and state funds and other local resources, in activities to get closer to citizens, in simple but effective ways. The city has established several Solidarity Hubs, community spaces where people can access ICT facilities and support. Social cohesion is at the heart of ACTIVE CITIZENS, reason why the network was an occasion to further explore an involve locals in this inclusion process.

     

     

    Barnsley (UK)

    Adapt or die

     

    As a British medium-sized city with big ambitions, the city has long been keen to develop a “new” economy based on innovation and the Industry 4.0, following the contracting of the mining industry in the 1980’s. A story many European cities and towns can relate to. To this end, for more than a decade the city has committed to growing higher value jobs, particularly within its creative, tech and digital sectors. At the heart of recent successes are the Barnsley Enterprise – an entrepreneurship programme, providing a one-stop-shop for local businesses that seek the City Council’s support – and the Digital Media Centres, physical hubs for creative and digital initiatives.

     

    Barnsley was awarded an URBACT Good Practice label and has led three URBACT projects: the TechTown Action Planning Network (2015 – 2018) and the Transfer Networks Tech Revolution (2018 – 2021) and Tech Revolution 2.0 (2021 – 2023). Thanks to these experiences, the local council has developed beyond the town itself and, in 2022, was asked to pilot a regional digital strategy. Such achievement will allow the city to carry on its principles, while expanding its activities including in universities, residential, retail and travel facilities.

     

    Barnsley (UK) interview during the Lisbon URBACT City Festival in 2018

     

    Nyiregyhaza (HU)

    An active business system to support the digital economy

     

    Through its participation in the TechTown Action Planning Network (2015 - 2018) and, later, in the Tech Revolution Transfer Network (2018 - 2021), Nyiregyhaza has witnessed big transformations. The city has set up an active – and coordinated – business support service within its arms length Industrial Park Company. The city is now home to a new Technology and Innovation Centre with a stable operating budget, provided by the municipality, and with six full-time staff members, working on economic development, business support and investment promotion. The mayor now lists economic development and job creation as key priorities and seeks to focus on growth within the digital economy.

     

     

    Oulu (FI)

    Smart bins and digital twins

     

    During its participation in the DigiPlace Action Planning Network (2019 – 2022), the city of Oulu (FI) collaborated with a start-up to develop an app for enabling waste collection on-demand for citizens as well as active monitoring of municipal waste bins. The on-demand option allows residents to use the app to request a collection when their bin is getting full, which leads to a collection being dynamically scheduled into the waste company’s collection route. This uses AI algorithms to calculate the optimal route for waste collection vehicles to move around the bins that need to be collected in the most efficient manner, only visiting bins when needed. A similar algorithm is linked with the municipal bin monitoring system, which tracks how much waste is in over 1 000 of the city’s bins using sensors, and schedules bins into the collection cycle when they become close to being full.

     

    This experience has resulted in a 40% reduction in both the number of collections and of the number of vehicles needed in the fleet, with the associated reductions in cost and carbon emissions. Similarly, the Lead Partner of DigiPalce, the municipality of Messina (IT), has active management of its waste services using a network of sensors, cameras and associated machine learning and AI algorithms. These are both great examples of existing technology and know-how – IoT sensors, route optimisation, machine learning and video recognition – being combined to tackle real city challenges or to improve the efficiency and effectiveness of city services, while also learning from peers.

     

     

    Bielsko – Biala (PL)

    Creating a digital economy

     

    Through their participation in the AS-TRANSFER Network (2021 – 2023) – a pilot collaboration between URBACT and the Urban Innovative Actions (UIA) to mainstream the lessons learnt from previous project – the municipality of Bielsko-Biala has drawn inspiration from the AS-FABRIK initiative in Bilbao (ES). The original project consisted of developing a comprehensive concept that offered new training schemes, partnerships and actions to accelerate digitalisation and boost innovation startups in the Spanish city. Throughout the pilot, the Polish city has developed in a participatory way an investment plan to further seize the Industry 4.0. The city has long been a pioneer when it comes to tech. Back in 2014, Biesko-Biala opened its first creative space and Poland’s first ever FabLab. If successful, the investment plan will enable the city to create a well-connected and vivid local innovation ecosystem with its existing Digital Innovation Hub at heart.

     

     

    Aveiro (PT)

    A card to simplify local services

     

    Following Aveiro’s participation in the CARD4ALL Transfer Network (2018 – 2021), the city has become known as a digital cluster, a territory of innovation with a strong knowledge economy, dynamic university, centre for telecoms R&D, and innovative firms in the digital and traditional sectors. However, the increasing development of new digital solutions had created a complex system of providers, interfaces and information sources for various services around the city, which was increasingly hard for local people to navigate.The Municipality has been wanting In an attempt to simplify citizens’ access to public services and transform Aveiro into a smarter, more open, resilient and inclusive society, the municipality an Urban Innovative Actions (UIA) project in 2018. The Aveiro STEAM CITY, supporting the adoption of 5G and Internet of Things technologies. Based on the URBACT Good Practice of Gijon (ES), the Lead Partner from CARD4ALL, Aveiro has started by introducing a common card for all students across its different schools.

     

    All services provided by the municipality and schools can be managed and paid with it. This includes the cafeteria, school supplies, photocopying, even access to the buildings and school-day extensions. Crucial preparatory actions included mapping different systems to ensure compatibility and ease of use. Almost simultaneously, the city also activated new online services, with a wide range of options. Today, different municipal departments are working together to create a broader citizen card system covering almost all sectors of local life, including mobility, education, sports, culture, tourism and IT. Each department acts as an intermediary with their own external service providers and concession holders, encouraging strong cross-sectoral cooperation.

     

     

    Keeping up with the Digital Transition

    URBACT's brand new online course

     

    URBACT is committed to improving the digital transition in all programme activities: in EU responses to urban challenges and in the planning processes of all URBACT cities. Unsurprisingly, digital is among the three crosscutting priorities for this programming period (2021 - 2027) – alongside the green and the gender themes. Time after time, the programme has supported the knowledge dissemination on the subject, with TechPlace and, most recently, the Keeping Up with the Digital Transition Moodle, which is open to anyone who takes an interest in this topic.

     

     

    Digital solutions and ideas are coming at us thick and fast, and it can be hard for city staff and politicians to keep up. It’s therefore important for cities to be able to navigate around this universe and take advantage of its full potential. Cities have a vital role to play in the digital transition, alongside the private sector. From green matters to participative governance, from education to economy, digital solutions can help urban practitioners to deliver better and more integrated approaches at local level. Start the course now and build your capacities!

     

    GO TO MOODLE

     

     


     

    URBACT Knowledge Hub

     

    After reading these 10 examples, we trust that you will be as enthusiastic as we are to keep up with the digital transition across Europe.

    To find out more about TechPlace and other resources, be sure to check the URBACT Knowledge Hub!

  • Digital Transition in cities – how can it benefit citizens?

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    Women using her phone to take a picture at the Tallinn URBACT City Festival
    15/11/2022

    Take a trip down memory lane with us. Re-discover stories and reflections that we've captured over the last years. This article was first published in 2019 and, yet, is more relevant than ever, with digital transition at the heart of EU cohesion policy objectives and the URBACT Programme.

    Articles

     

    Digitalisation is omnipresent in today’s social and urban life and URBACT cities are seizing the opportunity. As Alison Partridge, Lead Expert of the TechRevolution 2.0 and the TechRevolution Transfer Networks, always advocates cities need to ‘adapt or die’. for many years: “cities of all sizes need to better understand the opportunities offered by digital and tech and jump on them to grow higher value jobs and start-ups for local people”. Indeed, at all levels of society and of governance, services and products are going digital: online availability, digital tools for access, compiling and using data to proceed to meta-analysis.

     

    The transition to a society based on “virtual”, intangible, vectors, using computing techniques and algorithms – a digital transition - is growing in European cities, meaning more intrusions in our daily lives.

     

     

    The use of new technologies to communicate and access information is changing the way society works

     

     

    states the Action Plan of the Digital Transition Urban Agenda Partnership because “citizens live an increasingly digital life both in the public and private sphere”.

     

    Beyond the digital divide issue, private data protection and free choice, this trend follows new consumption and production patterns, as well as interaction between people.

     

    Taking advantage of digital transition’s potential is an asset for cities, not only for business development and job creation, but also for city governance and getting closer to citizens, thus developing more integrated governance approaches at city level. That is the way URBACT cities have approached their digital transition over the last 15 years – as a means of driving change in cities.This article, written by URBACT Expert Marcelline Bonneau,  presents a few cases from URBACT cities and Urban Agenda Partnerships, which can inspire other cities.

     

     

    Digital transition as a goal: transforming cities’ local economic development

     

     

    Cities are taking advantage of digital transition as a goal in itself. Indeed, the digital sector has been and should be developed. Creating “smart cities” is now appearing in more and more cities’ strategy as a way to achieve competitive advantage. Focusing on local economic development, as a new way of addressing emerging societal issues such as environmental and social ones, requires strong leadership, commitment and investments.

     

    For some URBACT Networks, digitalisation of cities means the development of incubators, hubs and other platforms to support the development of jobs and skills. Featuring a wealth of examples about the ways in which cities support tech and digital economy, TechPlace showcases URBACT Networks such as TechTown, GEN Y CITY and Interactive Cities. It shares content such as articles, videos, podcasts and presentations on the ways cities use social media, digital strategies, digital education, digital health, co-working environments, digital hubs etc.

     

    Developing digital strategies is the starting point of the DigiPlace network, one of the 23 approved Action Planning Networks back in 2019. It seeks to support the creation of global vision and improve technical and engineering capacities by incorporating digital innovation, with both hard and soft infrastructures. Supporting digital growth and transformational economies is also the key focus of the TechRevolution 2.0 network. Transferring the experience of Barnsley (UK) and its Digital Media Centre, a business support programme which nurtures an 'ecosystem' thanks to knowledge-based jobs and businesses across all sectors and industries.

     

    As for the skills needed to move towards more digital cities, URBACT has also contributed to the Digital Skills Map platform, as an outcome of the Urban Agenda Partnership on Jobs and Skills, presenting local know-how on digitalisation in vocational education and training.

     

     

     

     

     

     

    Digital transition as a methodology: A governance focus

     

     

    Digitalisation can, on the other hand, be seen as a methodology. The process, supporting societal and urban transition, has a strong impact on governance, and on how our everyday life is organised - as well as on the way we make the city work.

     

    Although the use of technology can lead to personalisation of services, “strengthening the barrier between the people and the services which their taxes fund”, as pointed out by URBACT Expert Eddy Adams following URBACT city lab's contribution to the Leipzig Charter, it's key to use adequate language which does not alienate people. Indeed, administrations and citizens need to get to know each other and adopt a language that is understandable by both sides. When used correctly, digitalisation and new technologies can be harnessed to transform cities into platforms of open innovation and develop digital urbanism. The ESPON working paper on the “Digital innovation in urban environments: Solutions for sustainable and fluently working cities” backs the benefit for vertical and horizontal co-creation of cities.

     

    Digital transition can be supported by specific tools to make governance more inclusive, participatory and more efficient. As identified by ESPON, larger cities and Northern European cities are more advanced than the rest of European cities.

     

    Such a process, according to the Urban agenda Partnership on Digital Transition, can be supported by 4 frameworks: technological, organisational, institutional and by stakeholders (see figure). Indeed, what is of crucial importance to cities is not what technology is used but how it is used.

     

    Nele Leosk, 2019, DIGITAL TRANSITION ABC

     

    Creating a one-stop shop for citizens and ensuring the centralisation of citizens’ information is the core of the Card4All URBACT network transferring the experience Citizen Card System of Gijon (ES). The card enables using innovative services and technologies. Cities can thus gather information to improve their services and use it as part of a participative processes. This can be applied to promote social inclusion, local trade, urban mobility and sustainable living, creating a Smart City with Smart Citizens. Such a card can be used for access to citizens’ terminals (for public services), public transport, library, swimming pool, public toilets, car sharing, etc. The IoTxChange network also seeks to benefit from the Internet of Things (IoT) solutions to improve the quality of life in small and medium sized EU cities.

     

    At the same time, participation and citizens’ engagement is also increasingly relying on digital tools. The participatory budget of Paris URBACT Good Practice is an online process which combines offline and online promotion. The city of Agen (FR) has started a new network, ActiveCitizen, placing citizens at the heart of local democracy in small and medium-sized cities, developing new interactive platforms such as Agen’s Tell My City.

     

    Many other URBACT cities have developed digital solutions on a wider scale. For example, Helsinki (FI), within the REFILL network, shared its experiment with an online service, Flexi Spaces, allowing people to find and book spaces by the hour in the neighbourhood of Kalasatama. After all, it's safe to say URBACT brings a wealth of knowledge and practical cases into the European Urban Policy debate – helping develop and share new innovative solutions creating smart cities.

     

     

     


     

     

    Are you interested in the topic of digital transition but don't know where to start?

    Join us for a webinar on 9 March 2023, from 10.00 to 11.30 (CET), to understand how tech can be an asset in your city and how it can potentially help you in your future action-planning journey

     

     

    Digital transition URBACT webinar

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  • TechTown

    LEAD PARTNER Barnsley
    • Limerick - Ireland
    • San Sebastián - Spain
    • Clermond Ferrand
    • Siracusa - Italy
    • Dubrovnik - Croatia
    • Nyíregyháza - Hungary
    • Cesis - Latvia
    • Gävle - Sweden
    • Loop city - Denmark
    • Basingstoke and Deane

     

    For any enquires, email: DMC@Barnsley.gov.uk

    Timeline

    Kick-off meeting in June (Basingstoke). Transnational meetings in September (Limerick) and November (Cesis)

    Transnational meetings in March (Barnsley), June (Gavle), September (Dubrovnik) and November (Loop City).

    Final event in April (Brussels).

    By exploring how small and medium sized cities can maximise the job creation potential of the digital economy, this Action Planning network examined whether there is potential for spillover from stronger city level digital economies; how clusters can work at city level and look collaboratively at what cities can do to support businesses to access the digital skills and innovations they need in order to start, grow and compete. The city partners further explored the role and viability of digital, content creation and technology clusters and how benefit may be gained from major city or national initiatives to benefit job creation and growth in small and medium sized cities. The project was 'of the digital economy' as well as 'for the digital economy' in that it used digital technologies as much as possible throughout management and delivery.

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    A digital city future, adapt or die
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  • Tech Revolution

    LEAD PARTNER Barnsley

    For any enquires into Tech Revolution, email: DMC@Barnsley.gov.uk

    Keep following our social media channels as we develop Tech Revolution 2.0 as part of the second wave of URBACT ||| Programme. 

    Follow our Twitter: @Tech_RevEu
    Follow our Linkedin: https://www.linkedin.com/company/urbact-techrevolution/

    CONTACT US

    Timeline

    • Kick-off meeting, Barnsley
    • Barnsley Kick off meeting
    • Vilanova Transnational Meeting
    • Tallin / Helsinki Transnational Visit
    • Piraeus Transnational meeting
    • Sharing event
    • Final Network Meeting

    TechRevolution, an URBACT Transfer Network, provides an opportunity for six cities from across the EU to get under the skin of an URBACT Good Practice developed and delivered in Barnsley UK which centres around two main pillars (below) as well as some spin-off activities. • Enterprising Barnsley - a successful business support programme; • The Digital Media Centre (DMC) - a landmark hub for creative and digital business in the town centre. It enables these cities to come together to study every element of the practice in a safe and honest space, to consider their own local contexts and strategic priorities and then to adapt different aspects of what Barnsley has done within their local setting. See the full Tech-Revolution Transferability Study here.

    Tech Revolution TN logo
    Working together to maximise the job creation potential of digital
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  • Tech Revolution 2.0

    Lead Partner Barnsley
    • Alytus - Lithuania
    • Roeselare - Belgium
    • Rzeszow - Poland
    • Novska - Croatia

    Timeline

    Kick off meeting

    • TechRevolution meeting in Rzeszow (PL)

      Flexible Workspace 101 - It’s all about the love

      An article by Alison Patridge, TechRevolution Lead Expert.

      URBACT

      See more
    • TechRevolution study visit to Finland

      ‘Communities that play together stay together’

      Some reflections from Alison Patridge, Lead Expert, on the URBACT TechRevolution 2.0. network’s study visit to Helsinki, Espoo and Tampere in Finland.

      URBACT

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    Useful links

    Follow us on Twitter
    Check the Tech Revolution Hub

    Medium-sized post-industrial cities in Europe seek ways to grow & diversify their economies to compete with the pull of larger hubs. This is even more important in the wake of the COVID-19 pandemic. Barnsley has been committed to growing higher value jobs, particularly within its tech and digital sectors. The Good Practice comprises 2 main pillars: - Enterprising Barnsley, an award-winning business support programme - The Digital Media Centre, a landmark hub for tech business in the town centre which has recently expanded into a second building as Barnsley expands The Seam - Barnsley's Digital Campus.

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  • Nine solutions for more vibrant, productive cities

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    15/11/2022

    These local actions for community participation and productivity are inspiring cities across the EU. Could they work in yours too?

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    The New Leipzig Charter highlights three forms of the transformative city which can be harnessed in Europe to enhance people’s quality of life: the Just City, the Green City and the Productive City.

    URBACT’s latest publication is packed with sustainable solutions to address these three dimensions – all tried, tested and transferred between EU cities, with adaptations for each local context.

    To give a taste of the stories told in Good Practice Transfer: Why not in my City?, here are nine examples of local actions for Productive Cities. We hope towns and cities of all sizes will be inspired to ‘Understand, Adapt and Re-use’ participative solutions like this – from education and entrepreneurship to efficient governance and better use of urban spaces – improving everyday life for residents, and supporting a just transition to a green economy.

     

    1. Give citizens a card for local services

     

    To simplify everyday life in Aveiro (PT), the municipality got together with stakeholders to launch a card that will give citizens easy access to public services such as the library, museum, buses and shared bikes, as well as improved online and front desk support. A first step was to issue a student card to access school services across the city, from stationery and meals, to school trips. The idea is to promote a smarter, more open, resilient and inclusive society. Aveiro and four other URBACT partner cities are introducing their local versions of ‘CARD4ALL’ based on good practice from Gijón, a Spanish city that has provided citizen cards for nearly 20 years.

     

     

    2. Put residents’ wellbeing at the heart of urban regeneration

     

    In a project to bring an old playing field back into use, Birmingham (UK) gave local people the power to drive improvements themselves, thanks to a Community Economic Development Planning model, mirroring successful approaches already used in Łódź (PL). Building on this positive start, residents went on to co-produce an alternative Community-Led Master Plan for the wider area — where all council plans had previously been opposed. Council-appointed community ‘ambassadors’ now work with local residents, businesses, service providers and volunteers with a direct stake in the area’s economic health. And the approach is being rolled out across other areas of the city. Birmingham is one of six cities to learn from Łódź’ collaborative model as part of the URBAN REGENERATION MIX network.

     

    3. Create a digital business hub with a local twist 

     

    The Greek city of Piraeus founded a new ‘Blue Lab’ near its harbour — the first Blue Economy Innovation Centre in Greece. Equipped with state-of-the-art technology, Blue Lab welcomes students and entrepreneurs, providing business mentoring, tech and entrepreneurship training. It has boosted cooperation with businesses and schools, and sparked an array of prototype technology solutions. Piraeus’ further plans now include a new larger co-working space, training facilities to upskill the workforce, and investment in more advanced technologies. Piraeus is one of six URBACT Tech Revolution network partner cities to set up their own start-up support schemes based on the Digital Media Centre in Barnsley (UK), an URBACT-listed Good Practice that has become a successful hub for local creative and digital business.

     

    4. Build local partnerships around education

     

    By involving parents, school staff, local clubs and council departments in ‘Educational Innovation Networks’ (EIN), the city of Halmstad (SE) is boosting local connections and sparking improvements in education. Thanks to the URBACT ON BOARD network, Halmstad learnt from Viladecans (ES) who originally formed an EIN to improve education as part of a drive to reverse rising unemployment and declining growth. Halmstad adopted new ideas, including ‘Positive Mindset and Emotions’ for better learning and methods for improving pupil participation. Communication within the municipality also improved thanks to cross-departmental clusters focusing on: Care and Support; Education and Learning; Growth and Attractiveness; and Infrastructure.

     

    5. Open a ‘living room’ for local clubs and residents

     

    Idrija (SI) transformed an empty shop into a ‘living room’ for the town, with free activities run by, and for, local associations and inhabitants. City administrators, social services and economic departments, local clubs and active citizens, are all involved in the project, as well as the regional development agency, library and retirement home. As a result, the site has become a meeting place open to all, with events focusing on topics as diverse as housing refurbishment, chess, and knitting. It also hosts a municipality-supported free transport service for elderly people and a book corner run by the local library. Idrija’s solution was modelled on the ‘Stellwerk’ NGO platform launched in Altena (DE) as a solution to help manage the town’s long-term decline.

     

    6. Turn unused buildings into homes

     

    Chemnitz’s (DE) ‘Housing Agency for Shrinking Cities’ helps transform empty buildings into valuable housing while reducing speculation, channeling grant money, and cutting future costs for both the owners of decaying buildings and the municipality. Initiated and funded by the city authorities, the project is carried out in the public interest by a long-standing private partner. This model inspired Vilafranca del Penedès (ES), partner in the URBACT ALT/BAU network, to review its housing policies and look for private partners with the technical capacity and financial solvency to help the city recover abandoned housing units. As a result, Vilafranca has signed an agreement with a social foundation whose main objective is to identify, obtain and rehabilitate low-priced rental housing in collaboration with job agencies.

     

    7. Launch a blue entrepreneurship competition (for cities near water!) 

     

    The port city of Mataró (ES) is boosting local entrepreneurship and jobs in the maritime economy – inspired by a BlueGrowth initiative in Piraeus (EL). Mataró encouraged diverse public and private stakeholders to get involved, including the City Promotion team, regional ‘Barcelona Nautic Cluster’, local port authority, and a technology park that hosts the University and a business incubator. The resulting Mataró Blue Growth Entrepreneurship competition provides cash prizes, mentoring and access to a business accelerator programme. So far winning projects include a boat repair franchise, a boat propulsion system, and an app linking up superyachts with relevant services.

     

    8. Help city employees become innovators

     

    When Turin (IT) teamed up with private sponsors to launch a competition inviting 10 000 municipal staff to submit innovative ideas for improving the administration's performance, winning proposals included solutions for improving community participation, smart procurement, and lighting in public buildings. This inspired Rotterdam (NL) and five other cities in the URBACT Innovato-R network to draw on Turin’s experience to boost innovation and process improvement in their own cities. As a result, Rotterdam took a fresh approach with its existing innovation network of over 1 800 civil servants and 500 external stakeholders, strengthening links with businesses and academics, introducing new online ‘inspiration sessions’, and co-designing a new innovation platform.

     

    9. Harness the power of public spending 

     

    Koszalin (PL) analysed the city’s procurement spending and is using the resulting evidence to shape public procurement practices in order to benefit the local economy, while taking into account social and environmental factors. To do so, they used a spend analysis tool that was originally developed by Preston (UK) and transferred to six EU cities via the URBACT Making Spend Matter network. Koszalin also started working more closely with key ‘anchor institutions’ in the city, such as the hospital and university, exploring how much they spend, and where that money goes geographically. Meanwhile, they improved support for local SME participation in public procurement.

     

     


     

    Find out more about these and many more sustainable city solutions – in the new URBACT publication Good Practice Transfer: Why not in my City?.

    Visit the Good Practice database for more inspiration.

     

  • How are URBACT cities reacting to Covid-19?

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    15/11/2022

    At a time when the impact of the pandemic has changed our way of life, cities are showing their resilience.

    News

     

    Cities are intervening in novel ways to support frontline health services, food supplies, the local economy and people’s mental well-being. Several are building directly on capacity built during their experiences in URBACT networks, showing that the programme’s principles of local stakeholder engagement and transnational exchange can support cities to achieve their objectives, even in times of crisis.

    Volunteers in action in Altea (ES)

    We asked some of our URBACT experts what examples of city responses had caught their attention. Read their thoughts, then check out the interactive map of other great city examples that the URBACT Programme is collecting from across Europe. More in-depth analysis will follow in the next few weeks so stay tuned!

     

    Cities supporting front-line health workers

     

    Cities are finding novel ways to support hospitals and health workers. “Right now, cities are throwing everything at the short-term problem,” stresses Eddy Adams. “That means supporting the medics, like in Pireaus (EL), whose Blue Lab has repurposed 3D printers to make protective faceshields for health staff.” This initiative builds on the experience of the city in supporting local innovation through the ‘BlueGrowth’ competition, recognised by URBACT as a good practice in 2017 and currently the focus of the URBACT Transfer Network BluAct.

    Meanwhile, in Hungary, Ivan Tosics highlights that “despite the increasing centralisation of government in recent years and severely restricted local budgets, the city of Budapest (HU) has reacted by ordering medical instruments from abroad and is distributing these to health institutions, homeless shelters and elderly homes. The city also signed agreements with private health institutions to test employees in key professions for the functioning of the capital.”

     

    Citizen-led solutions have also been an important aspect of the human response to the crisis affecting health services and city authorities can still learn more about how to support and encourage such initiatives. Laura Colini has been impressed that the URBACT Transfer Network Volunteering Cities - based on the experience of the Athienou (CY) Municipal Council of Volunteering (MCV) – “is now sharing how volunteers are engaged in different cities to provide first necessity products, producing masks or any other needed materials.”
                                                                                                    Also from the Volunteering Cities network, a volunteer in Capizzi (IT)

     

    Cities supporting the local economy

     

    Given the impact of lockdown policies on people’s economic activities, many urban authorities have swiftly introduced measures to freeze rents and business taxes, and are helping local companies to access support. Ivan Tosics flags that Budapest has “increased the wages of employees of municipality-owned enterprises and introduced a moratorium on rent payments for small and micro enterprises which rent space from the municipality. The local authority has also offered free signs to shops in the city to call attention to the right distance to maintain between customers.”

    Many cities are looking at opportunities to extend their digital service provision, including to local companies who cannot access traditional support in the current circumstances. Long before the Covid-19 pandemic, the URBACT network TechTown was stressing the importance of the digital economy and its Lead Partner Barnsley’s (UK) Digital Media Centre was identified as an URBACT Good Practice - going on to form the basis of the current URBACT Transfer Network TechRevolution.

    Sally Kneeshaw has seen how the city has built on these experiences to step up its response to the current crisis: “Barnsley’s Digital Media Centre last week pivoted to virtual delivery to support businesses with chat and call centres, and made a commitment to bankroll the Government's grant scheme for those in the most impacted sectors of retail, leisure and hospitality.” The platform is also providing tips and guidance for more secure remote working.

    Supporting the local economy also means supporting families most affected by job losses and loss of income. Whilst many national unemployment schemes are being adapted in response to the specific current challenges, Laura Colini highlights that exchanges within URBACT’s Volunteering Cities network have also included “brewing ideas and exchanging practices on the involvement of local companies or individuals in offering products or financial aid to families in need”.

     

    Cities ensuring local food supplies

     

    Many European citizens are concerned about ongoing supplies of food as production and distribution systems come under strain from threats to workers’ health and restrictions on movement. The URBACT network AGRI-URBAN was addressing ways of improving local food supply in urban areas back in 2016. The AGRI-URBAN partner city, Mouans-Sartoux (FR) saw its collective school catering recognised as an URBACT good practice in 2017 and became the Lead Partner of the Transfer Network BioCanteens in 2018.

    Marcelline Bonneau has kept in touch with their response to the current crisis: “The municipal farm - initially producing organic fruit and vegetables for three school canteens providing a thousand lunches per day - has diversified its distribution channels to meet broader needs and protect jobs. A part still goes to the canteens providing food for the few dozen children of health workers and municipal agents who can still access school, a part is processed and frozen, and another part goes to the social grocery of the city.”

    The municipal authorities are already thinking about how to respond to the ongoing food supply challenges. “Soon-to-come lettuces, which cannot be frozen, will probably be given to the neighbouring hospital in Grasse,” continues Ms Bonneau. Meanwhile; the city is exploring ways “to increase production in the next plantation schemes in order to anticipate potential issues in conventional food supply chains” in the near future.

    Eddy Adams observes that ‘cities are throwing everything at their short-term problems’. In Vic (ES), this “means supporting communities.Lead Partner of the new URBACT network Healthy Cities is mobilising closed food-market vendors to feed isolated vulnerable individuals”. Such targeted approaches can be crucial for bridging the gap between supply and demand in the context of a lockdown.

     

    Mouans-Sartoux’s municipal farm (FR)

     

    Cities supporting education and mental well-being

     

    National education systems are struggling to rapidly adapt to the situation of students' confinement. Mirella Sanabria, Lead Expert the URBACT Transfer Network On Board tells us: “This is keeping some of our partners - in particular in big cities - busy and stressed. On the positive side, however, some local initiatives are putting into practice innovation related to the use of digital tools in education projects, which is a central aspect of the Educational Innovation Network that On Board is working to transfer.”

    For example, the On Board Lead Partner Viladecans (ES) has developed a dedicated School at Home! webpage which provides new creative and educational activities for children and families every day. Meanwhile, in the partner city of Halmstad (SE), a vocational school is now teaching cooking classes online. The municipality delivers grocery baskets to the students who prepare the meals, which are then supplied to people in particular need.

    Beyond education, Sally Kneeshaw is keen to highlight that “We are all learning, if we didn’t already know, how much we need culture to sustain us. I love that the librarians of the Tallinn Central Library are reading books on request via Skype or phone for children at home. Meanwhile, Zaragoza (ES) has launched a photography competition #DesdeMiVentana (From my window) open to people aged between 12 and 30, targeting young people who find it the hardest to stay indoors.”

    Marcelline Bonneau flags a different example from the city of Mollet del Vallès (ES) which “has created a Leisure at home programme proposing leisure activities to its citizens who are totally prevented from leaving their home without good reason. Launched on Friday 27 March, anyone interested can enjoy a selection of proposed activities alone or in the family. These range from physical classes to memory exercises and from cooking to robotics. The platform is updated and expanded regularly.”

    Laura Colini also highlights the work that the URBACT Transfer Network ON STAGE - working on introducing new curricula in schools based on music and arts - is doing in “keeping people together through music. They recently shared a video performance of young students from the school #ZsOsmec from the partner city of Brno (CZ)”. Such initiatives are a reminder of the importance of keeping our spirits high in these challenging times.

     

     

     

    Don’t forget to check out the interactive map of other great city examples that the URBACT Programme is collecting from across Europe.

    Have you seen another city response that has inspired you? Help us to share it by tagging @URBACT in a tweet or sending it directly to communication@urbact.eu

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  • Tech Revolution – the art of the possible

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    15/11/2022

    CSI Europe Regulation Conference Report

    Articles

    TechRevolution, an URBACT Transfer Network, builds on the work done so far and provides an opportunity for 7 cities from across the EU to really get under the skin of what Barnsley has achieved, to study each and every element in a safe and honest space, to consider their own local contexts and strategic priorities and then to adapt different aspects of what Barnsley has done within their local setting. It is hoped that over the next 2 years they will be able to really benefit from lessons learnt in Barnsley and revolutionise the way that they approach digital and tech job creation and entrepreneurship so as to grow more and better jobs for local citizens.

    This article starts with a short introduction to the good practice, goes on to introduce the TechRevolution network, showcases two of the transfer cities and sets out some initial thoughts on how the network will achieve impact.

    We need to talk about Barnsley

    A former mining town in the North of the UK with a population of around 240,000, Barnsley lost tens of thousands of jobs through contraction of traditional industry and at first really struggled to understand how it might build a new economy. For over 10 years, the council has been committed to growing higher value jobs, particularly within its creative, tech and digital sectors. The good practice comprises 2 main pillars:

    • Enterprising Barnsley - a successful business support programme
    • The Digital Media Centre (DMC)- a landmark hub for creative and digital business in the town centre

    Through the success of these interlinked activities, Barnsley has also been able to spin out a number of new initiatives and these are also important in the context of the transfer network. So, for the purpose of the transfer network, the good practice is defined as follows:

     

    Key achievements

    • Since 2010, Enterprising Barnsley has supported the creation of over 1000 jobs per year.
       
    • The creative and digital economy has grown from 540 businesses to 679.
       
    • The DMC has seen an increase in occupancy from 54% in 2015 to 98% in 2018, with an approximately 25% increase in turnover.
       
    • Digital companies in the DMC have grown in terms of job numbers, turnover and space rented.
       
    • Projects run through the DMC have attracted a range of funding for delivery from public and private sector sources.

    Watch the interview with Tracey Johnson on Barnsley’s Good Practice the Digital Media Center.

    From Coal to Code through TechTown

    From 2015 to 2018, Barnsley led the TechTown URBACT Action Planning Network, which focused on what medium sized cities can do to create digital jobs, whether through entrepreneurship, digitalisation or disruption of existing industry. The URBACT methodology, the TechTown Local Group and an intensive and fruitful transnational exchange programme enabled Barnsley to structure some potentially difficult discussions with local and regional tech and digital stakeholders. Together they co-created an Action Plan which was launched in June 2018 and is intrinsically linked with the good practice. Positioning itself at the heart of a web of valuable connections locally, regionally and internationally makes the DMC and its projects more relevant and meaningful for the support of companies and people, as well as ensuring awareness of sector trends and developments.

    The TechTown Action Plan sets out the pathway for the creation of a Digital Campus that will help to continue to develop the sector and commits to a series of co-created actions around A Digital Place, Digital People, Digital Partnerships and Digital Businesses.

    TechTown has put us at the top table in terms of moulding economic development and enterprise strategy at regional level’ Martin Beasley, Group Leader, Enterprising Barnsley.

    Always learning, always asking questions

    It is against this backdrop that Barnsley decided to embark upon a new URBACT adventure through TechRevolution, which has a very different partnership and a very different purpose.

     

    TechRevolution is all about sharing the knowledge, experience and (perhaps most importantly) lessons from Barnsley and learning from others so as to support next steps locally.

    All the transfer partners are medium sized towns or cities, seeking to revolutionise their local economy through the development of tech and digital jobs and entrepreneurship. They all want (and need) to transform their economies from being heavily reliant on traditional industry to supporting the development of high value, knowledge-based jobs within the ‘next economy’. They all also have significant learning and experience of their ow which will contribute to enhancing Barnsley’s existing work and developing it into a new Innovation Campus which, it is hoped, will move from conception to inception over the course of the 2-year transfer network.

    Zooming in on Pardubice (CZ) and Vilanova I la Geltru (ES)

    This section zooms in on two of the transfer partners and serves to illustrate examples of local contexts and ambitions for TechRevolution.

    Pardubice

    Pardubice lies on the river Elbe, 124 kilometres east of Prague. It has a strong manufacturing sector including the Synthesia chemical factory (manufacturer of Semtex, a plastic explosive) and automotive and engineering plants. It has a population of 90,352.

    The city wants to gain new knowledge and skills to develop its co working and incubation offer and, more specifically, to inform the development of its newly opened city centre incubation building (P-Pink).

    Every other region in the Czech Republic offers co working or incubation space for start-ups. There have been 2 previous attempts to create an incubation-type facility for city start-ups (in 1991 and 2008). Both failed and this is thought to be because they provided little other than a physical space for small businesses with no wider start-up support or community offer.

    P-Pink opened in March 2018 and, against a slightly nervous backdrop, has clear plans in terms of occupancy and community. It has recruited a wide network of mentors and opened its doors to start-ups in June 2018, following a few months focusing on branding and marketing. Since 2016 the city has also been involved in the development of a Smart Accelerator, led by the Region, and focusing on creating the conditions in which innovation and entrepreneurship can flourish.

    Pardubice wants to use TechRevolution to:

    • Contribute to the development of an effective start-up ecosystem – a functional system of business incubation
       
    • Inform the development and operation of a business incubator (P-PINK) with a strong community and start-up support offer, an incubation programme and co-working space
       
    • Explore opportunities to move P-Pink into a position where it might be financially independent of public sector support
       
    • Better understand the tech and digital sector so as to support the growth of tech entrepreneurship and higher value local jobs, linked where possible to manufacturing
       
    • Better understand the ‘customer’ and how to develop effective and meaningful relationships and networks with them and other ecosystem stakeholders

    Vilanova I la Geltru

     

    On the coast, south of Barcelona, Vilanova I la Geltru has a population of 66,077, a close relationship with the sea and a strong industrial heritage.

    The city wants to transform its economy from one which historically was reliant on traditional sectors to one with a range of high quality digital and creative start-ups jobs for all citizens. It sees innovation and creativity as central to success. Since 2008 it has run the Neàpolis building, which houses local TV and radio, film sets, an auditorium, a research centre, a ‘hotel’ for companies, an incubator and a co-working space. In this period it has hosted 15 SMEs in the ‘hotel’, 9 Micro SME’s in the incubator and 11928 entrepreneurs supported. The building is now at full capacity and the city needs to consider both follow-on space and a wider community entrepreneurship offer.

    It wants to use TechRevolution to:

    • Improve the delivery, quality and accessibility of its services to local entrepreneurs
       
    • Explore the development of new spaces and places for digital and creative entrepreneurs including re-use of old buildings to contribute to a strategy which includes pre-co-work and follow-on space so there is something for all entrepreneurs and SMEs at every stage of their journey
       
    • Explore how to use digital platforms and communities to improve support for entrepreneurs or businesses
       
    • Engender more of a sense of community amongst creative entrepreneurs and a ‘pay it forward’ culture e.g. by testing different, maybe more informal, community offers or events 
       
    • Contribute to the city’s internationalisation and optimise local opportunities from international networks
       
    • Develop new better skills and capacities to drive forward, and govern, innovation e.g. develop more of an appetite for risk, more collaboration
       
    • Further develop Neàpolis’s reputation locally and develop and strengthen local relationships and networks

    Exciting times ahead – the art of the possible

    TechTown’s mantra of ‘adapt or die’ continues to resonate in these fast-moving times where cities of all sizes need to better understand the opportunities offered by digital and tech and jump on them to grow higher value jobs and start-ups for local people.

    In Europe’s small and medium sized cities, the challenge is greater. These places are at risk of being ‘eaten up’ by their larger counterparts which act as magnets and naturally attract clusters of higher growth businesses. They are also home to industries often most prone to automation and machine learning advancement, which will inevitably mean rapidly changing economic and skills requirements.

    It is hoped that TechRevolution will provide a safe, constructive, fun and honest space in which to have difficult conversations and structured exchanges about what is actually realistic and achievable in cities like these. Phase 2, which starts in December 2018, will comprise a mixture of full network activity, unpicking different elements of the good practice, and bilateral activity where individual transfer cities can access ongoing support and advice to facilitate the effective and meaningful transfer of good practice and achieve impact on the ground.

    Small and medium sized cities need to think differently about their future. They need to dare to dream and believe in the art of the possible.

    "We have a real advantage in small and medium cities – we can, and should, be agile and nimble. We can innovate and trial ideas in a way larger cities can’t. We’re looking forward to working with our partners to discover the art of the possible!" Tracey Johnson, Lead Partner, TechRevolution

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  • Cities and digitalisation: “Adapt or die”

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    15/11/2022

    How can cities benefit from digitalisation?  With dramatic headlines about jobs being destroyed by digitalisation, and many policy makers resisting change, Alison Partridge argues that the 4th industrial revolution, and industry 4.0, are best seen as an opportunity, not a threat, for Europe's towns and cities.

    First, some definitions…

    For many this is a complex, unfamiliar and somewhat bewildering landscape. So here are a few explanations of key terms before delving deeper.

    Articles

    4th industrial revolution

    This phrase was coined by Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, in his book of the same title. “Previous industrial revolutions liberated humankind from animal power, made mass production possible and brought digital capabilities to billions of people. This Fourth Industrial Revolution is, however, fundamentally different. It is characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human. The resulting shifts and disruptions mean that we live in a time of great promise and great peril.

    Industry 4.0

    Mckinsey defines industry 4.0. as “the next phase in the digitization of the manufacturing sector, driven by four disruptions: the astonishing rise in data volumes, computational power, and connectivity, especially new low-power wide-area networks; the emergence of analytics and business-intelligence capabilities; new forms of human-machine interaction such as touch interfaces and augmented-reality systems; and improvements in transferring digital instructions to the physical world, such as advanced robotics and 3-D printing” - Source: University of Sheffield

    Digital disruption

    "Digital disruption is a transformation that is caused by emerging digital technologies and business models. These innovative new technologies and models can impact the value of existing products and services offered in the industry. This is why the term ‘disruption’ is used, as the emergence of these new digital products/services/businesses disrupts the current market and causes the need for re-evaluation" - Source: Oxford College of Marketing

    Why is this relevant to cities? Keep reading...

    To take the mantra of the URBACT network TechTown - cities and businesses need to adapt or die:

    Digitalisation is happening. It's often described as an 'unstoppable juggernaut'. Most businesses really don’t have a choice. They can choose to change nothing and risk fragility and, in the long term, almost inevitably die. OR they can be proactive, adaptive, disruptive, agile and hopefully that will enable them to survive and thrive. It really is as simple as that. Disruption is only a threat to those who choose to ignore it or try to fight it. Those who embrace it find that it can benefit their business in lots of different ways and contribute success and growth.

    Cities have a clear role to play supporting the business community. If their businesses can't or won't adapt, city economies will suffer: companies will go out of business and jobs will be lost.

    “But isn’t it destroying jobs?!”

     

    Digitalisation is not the same as automation. Automation is a start. Using information from automated processes is where digitalisation kicks in and starts to reap rewards.

    Digitalisation is not about reducing headcount or destroying jobs. It is more helpful to think of it as removing non-value-adding tasks or roles. This enables humans to focus on the parts of the business that add value. So yes, it will have a massive impact on the future workforce, and yes, there is much to be done to explore how the existing workforce can be effectively redeployed rather than unemployed. But that is a whole other topic - touched upon in URBACT's own Job Generation and New Urban Economies Capitalisation series.

    Here the focus is more on the role of cities in digitalisation itself.

    So why is digitalisation important to cities?

    The most cited examples of digital disruption are often the least helpful when it comes to considering the potential positive impacts on urban development. Uber and Airbnb, for example, may have revolutionised peoples' ability to travel within and between cities, but they have also provided real challenges in urban development terms, for instance increasing rental prices and often adversely affecting employment conditions for citizens. URBACT has published articles on this topic - focusing for example on the role of cities in the sharing economy and the gig economy.

    A number of more positive examples of digital disruption and public sector interventions were highlighted at the TechTown network event in Gävle, Sweden, in June 2017. They show how digitalisation can help address long-term economic challenges like productivity levels, business efficiency and logistics.

    Here are three examples of public sector interventions within digital disruption:

    KickStart, run by a national cluster called Fiber Optic Valley, is a pilot project covering 10 Swedish Cities. Funded by both the public and private sectors, the overall aim is to increase the understanding, willingness, pace and volume of digitalisation.

    The pilot project works with 10 companies in 10 cities. Over the course of 4-6 weeks the companies invest 2 days (1 full day + 2 x half days) in workshop activities to understand how digitalisation can help them to increase productivity and efficiency. The emphasis is very much upon helping the companies to identify their problems - their needs - rather than leaping towards a solution. In 90% of cases the tech solution exists; in the other 10% there is a start up eager to find it - so this is as much about changing mindsets as it is about the technology itself. Often there is a reasonably simple 'fix' and Kickstart can play a useful role in brokering relationships between companies that have an identified need and those that have already found a solution.
     

     

    With the pilot project proving to be very popular with business, and reaping tangible rewards in terms of productivity and efficiency, there is now a plan to roll the programme out across 100 Swedish towns and cities.
     

    • Connected Manufacturing

    In 2017, Barnsley Council, leaders of the TechTown network, launched a programme to support digitalisation of existing local manufacturing companies while enabling digital companies to grow. “Connected Manufacturing” brings the manufacturing and digital communities together to encourage adoption of digital technologies that can improve manufacturing productivity and competitiveness. This is especially important given that advanced manufacturing is a key industrial sector across much of Europe.

    A trusted Barnsley business advisor with a manufacturing background, supported by an independent digital consultant, visited local manufacturers, many of which were family run firms using old mechanical equipment. The advisors helped the manufacturers to identify their industrial challenges and find ways to improve operational efficiency through digital changes that were often small and inexpensive. The findings fed into a big event which brought manufacturers face-to-face with small digital start ups, SMEs and entrepreneurs.

    • Case study

    Naylor Industries in South Yorkshire, UK, is a fourth-generation family business with a 127-year history. The company has five factories that manufacture construction products, such as clay pipes and plastic drainage systems, for export around the world. Facing global economic uncertainty and rising energy costs, as a large energy user Naylor realised they needed to change. They formed an internal action team and partnered with Siemens Digital Factory to analyse the power usage at their factory sites. Seeing the benefits of real-time data to inform operations and production, Naylor is now digitally enabling their new and existing facilities for an intelligent data-driven future.



    Event programme and presentations

    Everybody wins - brokering relationships between large and small companies

    Sandvik is a global materials engineering company with headquarters in the Gävleborg region in Sweden. Last year it worked with a 'business tailor' from the regional incubator (Movexum – co-funded by local and regional government and a range of private partners) to identify its digitalisation needs. In short the Sandvik site covers a massive industrial area equivalent in size to 800 football pitches. Sandvik was keen to understand how digitalisation might help move materials more efficiently into, and around, the site. Movexum put Sandvik in touch with a local tech start up called Invotech. As a result, the two companies co-created a new GPS system which supports truck drivers and management with the positioning of materials. The impact has been massive for both companies - Sandvik has improved safety and productivity; and Invotech has won a large new industrial client and a gateway into a global market place, not to mention unrivalled PR and media exposure.

    None of this would have happened without the intermediary, funded through the public sector - in this case a regional incubator.

    So what role can cities play?

    Hopefully by now it is becoming clearer that urban economies are being impacted by digitalisation. But what does this mean for cities in practice? Realistically, what can cities do to make sure that their businesses can benefit from digitalisation?

    • Messenger

    Cities can reach out to their business community - who are as much their customers as individual citizens - and help remove the 'fear' of disruption and digitalisation. This might involve helping them to understand what opportunities it offers in terms of efficiencies and productivity and / or to learn from peers who have already risen to the challenge.

    • Broker and enabler

    It is clear from the examples above that cities may have a role to play in funding, or directly employing, an honest broker, a navigator or catalyst which brings together large and small companies to benefit both partners and the local economy. Cities can also help established companies to identify their digitalisation needs and find tech start ups , preferably local ones, to address them. 90% of the time the tech solution exists; in the other 10% there is a start up eager to find it. So this brokerage role can help companies to come together to co-create ‘win-win’ relationships between large and small. It can also help peer-to-peer learning - cities can identify and share good local examples of positive digital disruption and stop policy makers focusing on some of the better known disruptive brands like Uber and AirBnB.

    There is also a brokerage role around the theme of skills and talent - local authorities can, for example, support companies to identify local talent and embed digital skills into local training provision for people of all ages.

    • Early adopter

    Cities can - and probably should - lead from the front when it comes to digitalisation. It may not seem obvious - and it certainly won't be easy - but city authorities can ‘walk the talk’ by working with local tech start ups to disrupt and digitalise the provision of public services. They can also run challenge-based competitions to encourage local start ups to address smart city challenges.

    • Adapt or die

    The message is clear and TechTown cities have used their Action Planning Network to consider their margins of manoeuvre in what is essentially a business-led landscape: How can city authorities help their business community to rise to the challenge of digitalisation? (How) can they support businesses to treat this as an opportunity to improve productivity and grow higher value jobs? What is the role of the public sector?

    The emerging action plans call for a more proactive approach to supporting local business, based on the learning from cities which are already doing so. TechTown cities know that digitalisation will revolutionise their economies. They will be doing everything they can to contribute to a positive outcome: more and better jobs for local people.

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  • Digital media centre

    __OTHER
    Barnsley

    Create more and better local jobs through an inspirational hub space and focused business supportsed business support

    Tracey Johnson
    Digital Media Centre Manager
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    • Adapted by cities from
    • Adapted by cities from
    Through Enterprising Barnsley, the city of Barnsley (UK) delivers a focused programme of business support across inward investment, growth businesses, startups and business incubation centres. Delivered by a team of business development and project managers with specialist, private sector experience and knowledge, the programme puts the customers (businesses) at the heart of the process, building strong client relationships and delivering bespoke, relevant support.
    The main physical asset of the Digital Media Centre (DMC) is connected with support programmes and activities, adopting an open-door policy and co-locating the startup support service here. The DMC is a town centre hub of creative and digital businesses, which hosts regular networks and events and has recently expanded into DMC 02
    The DMC works hard to grow the digital and creative economy through clustering and community building, and also to drive demand for digital products, skills and services. It collides traditional and digital industry expertise. Enterprising Barnsley has delivered thousands of new jobs into Barnsley over recent years, and has transformed the DMC into an award-winning hub as well as attracting investment into DMC 02 and it is now developing The Seam, Barnsley’s Digital Campus which surrounds the DMCs .

    Summary

    Through Enterprising Barnsley, the city of Barnsley (UK) delivers a focused programme of business support across inward investment, growth businesses, startups and business incubation centres. Delivered by a team of business development and project managers with specialist, private sector experience and knowledge, the programme puts the customers (businesses) at the heart of the process, building strong client relationships and delivering bespoke, relevant support.
    The main physical asset of the Digital Media Centre (DMC) is connected with support programmes and activities, adopting an open-door policy and co-locating the startup support service here. The DMC is a town centre hub of creative and digital businesses, which hosts regular networks and events and has recently expanded into DMC 02
    The DMC works hard to grow the digital and creative economy through clustering and community building, and also to drive demand for digital products, skills and services. It collides traditional and digital industry expertise. Enterprising Barnsley has delivered thousands of new jobs into Barnsley over recent years, and has transformed the DMC into an award-winning hub as well as attracting investment into DMC 02 and it is now developing The Seam, Barnsley’s Digital Campus which surrounds the DMCs .

     

    The solutions offered by the good practice

    Enterprising Barnsley has built on a successful business support programme and integrated this expertise into a physical hub for high growth creative and digital businesses. The Digital Media Centre tech hubs (DMCs) are landmark hubs for creative and digital business, as well as a base for a startup programme open to any new entrepreneur. Bringing together the “soft” Enterprising Barnsley support with “hard” DMC facilities presents Barnsley as a destination for business growth.
    The solutions include:

    • Adopting an ‘open door’ policy: availability for any growing business, putting customers at the heart of the work;
    • Make space available at no or low cost to those who want to deliver activities for other businesses, or digital sector events (e.g. hack days);
    • A varied and changing programme of events, from casual meetups to networking and ‘dives’ into new tech;
    • Use digital platforms to collaborate with the digital community, generate feedback and ideas, as well as informal conversation;
    • Delivering a regular programme of free events - a monthly breakfast club and workshops for startups based on Lean Canvas;
    • Free-to-access bespoke business support for growing companies;
    • Developing own programmes using sponsorship funding, to collide digital experts with traditional businesses to drive innovation/disruption;
    • Flexible and entrepreneurial working style – going the extra mile to respond to business needs;
    • Staying connected with the cutting edge of tech, and establishing high-level networks including with academia to benefit clients.

    Building on the sustainable and integrated approach

    Enterprising Barnsley and the DMC are born of seeking to improve the social and economic wellbeing of Barnsley and its citizens through the creation of more and better jobs and businesses. Additionally, by focusing on digital and knowledge-based industries at the DMC, the future direction of travel of industry is recognised, by trying to ensure that citizens have the skills and opportunities to access higher value jobs. The DMC 01 itself is a BREEAM Excellent building, which was sensitively designed by architects as a landmark hub with environmental credentials.
    There is clear horizontal integration demonstrated by combining the DMC with our Enterprising Barnsley support programme. This is set within a vertical integration of cooperation between the municipality, other public sector agencies, education and private sectors via TechTown, our digital economy action planning network, and the relationship with our local Economic Partnership. Our current support programmes are part of a city region approach to business support which has been influenced by our existing practice.

    Based on a participatory approach

    Enterprising Barnsley emerged from collaboration between the city, businesses and the local chamber of commerce. Working with stakeholders has been a key element of the programme's success and good relationships are a foundation for our work. This approach was used to consider how best to integrate the DMC when direct management of the building was taken on. Taking on an existing space & clients necessitated building relationships, and ensuring they have a voice in how things would develop. External experts facilitated workshops using SWOT analysis and ideation techniques to identify things to address, and future needs.
    As the lead partner of the URBACT TechTown network, Barnsley developed alocal group of digital economy stakeholders, working collaboratively to develop and deliver an integrated action plan for future development of the digital sector. This includes extensive work with education, private and public sector partners on a local/regional level, with difficult conversations and facilitated workshopping of new ideas. This work carries on in the Tech Revolution Transfer Network and we actively contribute to regional policy and invest in participatory actions with tech ecosystem stakeholders such as a recent project linked to Sheffield City Region’s MIT REAP work on entrepreneurial ecosystems.
    We use a range of platforms to link across businesses and support networks. These are useful tools to foster open, honest discussion/ideation. The community 'owns' actions and can connect them with strategic city level policy/planning.
    As a team, an open door policy is central to our ethos, and work outside of office hours is possible when customers need help.

    What difference has it made?

    Since 2010, Enterprising Barnsley has supported the creation of over 1000 jobs per year. This is a gross total across ERDF-funded programmes and direct investment by BMBC. The creative and digital economy has grown from 540 businesses to 679, as indicated by mapping reports commission in 2010 and 2015 respectively.
    The Digital Media Centre has seen an increase in occupancy from 54% in April 2015 to 96% at March 2017, with an approximately 25% increase in turnover. Whilst occupancy has been impacted by Covid, it is now growing again. Significantly, digital companies in the DMC have grown in terms of job numbers, turnover and space rented. Highlights include a DMC company who forecast first year turnover of £90k/€105k and actually achieved £250k/€294. This company went on to achieve even greater growth and now is a team of 17 with turnover of £1m.

     

    Projects run through the DMC have attracted a range of funding for delivery from public and private sector sources.

     

    By intrinsically linking the TechTown Action Planning Network with the DMC, significant reach and recognition for the approach to growing the digital sector has been achieved. Working is carried out closely with partners on a regional as well as local level, and well connected into national and overseas digital sector networks. Being at the heart of a web of valuable connections makes the DMC and its projects more relevant and meaningful for the support of companies and people, as well as ensuring awareness of sector trends and developments.

     

    The Action Plan that emerged from the TechTown project has formed the basis for ‘The Seam, Barnsley’s Digital Campus’ which is an ambitious regeneration programme centred on the DMCs that will see a new district of the town centre be developed over the next 10 years. Already, DMC 02 has emerged from this plan as well as Barnsley College’s SciTech Hub for digital education, and funding is secured for active and electric vehicle travel hubs. Additionally a new ‘internet of things’ network is being installed across the town centre to support DMC and Seam activity, and Barnsley is now a testbed for a range of technologies supporting sustainable place making. We have secured ERDF investment to deliver two innovative programmes to grow the tech ecosystem (in partnership with Capital Enterprise) and drive the adoption of digital technology (in partnership with Sheffield Hallam University). We also now work closely with the University of Sheffield on entrepreneurship and Internet of Things technologies and are leading an IoT pre accelerator programme with a large network provider to support new business ideas. We have completed three IoT Tribe programmes with the most recent programme seeing ten new smart city technologies piloted in Barnsley as well as new companies locating in the DMCs.

    Transferring the practice

    Over 2.5 years, Barnsley has led the TechRevolution network, transferring its practice to 6 other cities: Bacau (Romania), Piraeus (Greece), Schiedam (Netherlands), Nyíregyháza (Hungary), Pardubice (Czech Republic), Vilanova i la Geltru (Spain). You can, in particular, check Piraeus’s Good practice here. The approach was based on the 3 elements of the Barnsley’s Good Practice, adaptable to each city’s reality: Enterprising Barnsley, Digital Media Centre and Spin-off. In Barnsley, TechRevolution has helped to continue stakeholder engagement and to develop and deliver significant improvements and expansions to our local, regional and national tech sector support and policy. The final outputs are all available on the URBACT website. TechRevolution might also be reloaed with a new Transfer Network starting from June 2021.

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